DIRECTOR MARKETING

Cambridge Network

DIRECTOR MARKETING

WALTHAM, Massachusetts

Job Title:

Director, MarketingReports To:

VP OF BUSINESS DEVELOPMENTDivision:

MARKETINGDepartment:

Program OperationsLocation:

Waltham, MA (Remote)FLSA Status:

FT Benefited positionPosition Overview:

This role is responsible for the strategic planning and execution for all US Marketing efforts such as creating long-term content strategy, social media strategy, implementing lead nurturing campaigns, and search engine optimization while aligning all marketing aspects cross-departmentally under the Cambridge Network umbrella and its associated brands.Responsibilities:Create, plan, implement, and measure the marketing and sales strategies in accordance with the overall organizational business objectives while elevating our portfolio's brand awareness through strategic marketing campaigns and content.Create long-term content strategy while navigating through social media outlets while coordinating and evaluating market research.Maintain marketing annual budget.Support Program Managers and Business Development in creating materials/campaigns to promote new school partnership products.Communicate PR and corporate announcements to outside partnering schools.Oversee marketing communications including branding, public relations, advertising, trade shows, seminars, and events.Analyze market research management and website/design and content either directly or on an outsourced basis.Ensure that marketing goals are communicated across the team and company.

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