LexisNexis Risk Solutions
Marketing Manager State & Local Government
LexisNexis Risk Solutions, Dayton, Ohio, United States, 45444
Marketing Manager State & Local Government
Can you develop a successful strategy to discover market opportunities?
Join us in shaping a more just world.
About our TeamLexisNexis Legal & Professional serves customers in more than 150 countries with 11,800 employees worldwide, and is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
About the RoleLexisNexis Legal and Professional is hiring a creative and strategic marketing manager to support its state and local government initiatives. This is an exciting opportunity for a marketing professional with a strategic approach who can contribute to a growing business in the legal AI industry.
Responsibilities
Plan, develop, and execute multi-touch, multi-channel campaigns that drive revenue for Lexis+ AI and add-on products.
Collaborate with product marketing and sales partners to develop effective campaigns and sales enablement materials.
Create and develop marketing strategy for state & local government event programs.
Work with agencies and vendors to enhance product positioning and drive lead generation.
Write creative briefs and lead the operations and creative team to deliver effective campaigns.
Conduct market research and analysis to identify trends and opportunities.
Create engaging content for various marketing channels, including digital and print.
Manage social media platforms and monitor online presence and engagement.
Assist in coordinating events, trade shows, and promotional activities.
Track and analyze marketing metrics to measure campaign effectiveness.
Requirements
Bachelor's degree in Marketing, Communications, or a related field.
5-7 years of marketing experience, particularly in B2B or SaaS environments.
Proficiency in marketing tools such as Google Analytics and CRM software.
Excellent written and verbal communication skills.
Detail-oriented with strong project management abilities.
Solid understanding of digital marketing and social media platforms.
Ability to work effectively in a collaborative, cross-functional team environment.
Experience in developing and executing marketing campaigns.
Proactive, creative, and adaptable to changing priorities and deadlines.
Work in a way that works for youWe promote a healthy work/life balance across the organization.
Flexible working hours to help you fit everything in and work when you are most productive.
Working for youWe know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we offer:
Health Benefits: Comprehensive medical, dental, and vision benefits.
Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan.
Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance, and Time-off Programs.
Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity.
Family Benefits, including bonding and family care leaves, adoption, and surrogacy benefits.
Health Savings, Health Care, Dependent Care, and Commuter Spending Accounts.
Paid leave to participate in Employee Resource Groups and volunteer with your charity of choice.
About the BusinessLexisNexis Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase productivity, improve decision-making, and advance the rule of law worldwide.
LexisNexis is an equal opportunity employer: qualified applicants are considered for employment without regard to any protected characteristic. We are committed to providing a fair and accessible hiring process. If you have a disability or need accommodation, please let us know.
#J-18808-Ljbffr
Can you develop a successful strategy to discover market opportunities?
Join us in shaping a more just world.
About our TeamLexisNexis Legal & Professional serves customers in more than 150 countries with 11,800 employees worldwide, and is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
About the RoleLexisNexis Legal and Professional is hiring a creative and strategic marketing manager to support its state and local government initiatives. This is an exciting opportunity for a marketing professional with a strategic approach who can contribute to a growing business in the legal AI industry.
Responsibilities
Plan, develop, and execute multi-touch, multi-channel campaigns that drive revenue for Lexis+ AI and add-on products.
Collaborate with product marketing and sales partners to develop effective campaigns and sales enablement materials.
Create and develop marketing strategy for state & local government event programs.
Work with agencies and vendors to enhance product positioning and drive lead generation.
Write creative briefs and lead the operations and creative team to deliver effective campaigns.
Conduct market research and analysis to identify trends and opportunities.
Create engaging content for various marketing channels, including digital and print.
Manage social media platforms and monitor online presence and engagement.
Assist in coordinating events, trade shows, and promotional activities.
Track and analyze marketing metrics to measure campaign effectiveness.
Requirements
Bachelor's degree in Marketing, Communications, or a related field.
5-7 years of marketing experience, particularly in B2B or SaaS environments.
Proficiency in marketing tools such as Google Analytics and CRM software.
Excellent written and verbal communication skills.
Detail-oriented with strong project management abilities.
Solid understanding of digital marketing and social media platforms.
Ability to work effectively in a collaborative, cross-functional team environment.
Experience in developing and executing marketing campaigns.
Proactive, creative, and adaptable to changing priorities and deadlines.
Work in a way that works for youWe promote a healthy work/life balance across the organization.
Flexible working hours to help you fit everything in and work when you are most productive.
Working for youWe know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we offer:
Health Benefits: Comprehensive medical, dental, and vision benefits.
Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan.
Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance, and Time-off Programs.
Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity.
Family Benefits, including bonding and family care leaves, adoption, and surrogacy benefits.
Health Savings, Health Care, Dependent Care, and Commuter Spending Accounts.
Paid leave to participate in Employee Resource Groups and volunteer with your charity of choice.
About the BusinessLexisNexis Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase productivity, improve decision-making, and advance the rule of law worldwide.
LexisNexis is an equal opportunity employer: qualified applicants are considered for employment without regard to any protected characteristic. We are committed to providing a fair and accessible hiring process. If you have a disability or need accommodation, please let us know.
#J-18808-Ljbffr