Confluent
Field Marketing Specialist
Confluent, Augusta, Maine, us, 04338
Confluent Field Marketing Specialist - Augusta, Maine
With Confluent, organizations can harness the full power of continuously flowing data to innovate and win in the modern digital world. We have a purpose that drives us to do better every day – we're creating an entirely new category within data infrastructure - data streaming. This technology will allow every organization to create experiences and use the power of data in ways that profoundly impact the way we all live. This impact is our purpose and drives us to do better every day.About the Role:The Field Marketing Specialist will work closely with the regional field marketing managers, marketing operations, as well as SDRs and account executives to help support, execute and track various tactics for field marketing programs - digital programs, events, webinars, regional trade shows, joint partner events, and account based marketing. The ideal candidate will be a results-oriented self-starter who has a passion for tactical marketing, flawless execution, pipeline generation, experience in enterprise B2B, a data-driven mindset and strong execution skills. This role reports to the Staff Field Marketing Manager- Public Sector.What You Will Do:Provide tactical execution against various field marketing initiatives aimed at converting net new and expansion pipeline for our enterprise and commercial account segments.Provide support for workflows including vendor setup/management, POs/invoicing campaign/event setup, SFDC campaign creation, invite/landing page development, content review, target list development, event support and execution, budget tracking, reporting and dashboards, data analysis, working with third-party vendors, and a variety of other projects.Work closely with the Public Sector field marketing managers to support the execution of integrated programs targeting Public Sector accounts.Align and collaborate with sales enablement and SDR teams to increase program adoption and ensure SLAs for lead follow up are met.Help create enablement materials, communications, PG days, call campaigns, Outreach templates, etc. to increase SDR/AE conversion of field marketing leads to meetings and qualified pipeline.Communicate regularly with various stakeholders to gather inputs and support cross-functional initiatives.Assist in coordinating cross-functional stakeholder input for the Americas marketing calendar, weekly Sales/SDR updates, and monthly Americas and regional PG council presentations.Reporting to accurately measure business impact on pipeline/bookings (sourced/influenced), database growth and account/persona engagement from field marketing programs.Proactively manage and update the field marketing calendar and budget.What You Will Bring:1-3 years experience in marketing; B2B marketing and technology industry experience preferred.Successfully supporting field marketing programs and go-to-market campaigns in a public sector environment.Experience with CRM technology and marketing systems such as Allocadia, Salesforce, Marketo, 6sense, Outreach; experience with Splash registration/landing page tool a plus and Folloze.Proactive self-starter with a results-driven mentality and ability to execute and track programs aligned to business goals.Data-driven mindset with an understanding of pipeline management and metrics.Strong written and verbal communications skills, including experience in copywriting and presentation decks for both internal and external B2B audiences.Ability to clearly communicate process improvements and outcomes to internal stakeholders.Excellent project management skills and ability to manage a high volume of competing tasks.Strong analytical and organizational skills, executing programs on time and within budget.Positive, can-do attitude with demonstrated ability to achieve results working cross-functionally.Experience working both independently and within close teams in a fast-paced remote work environment.Experience with tradeshow and meeting management, including logistics, booth requirements and build, vendor management.Ability to travel 25%.What Gives You an Edge:Familiarity with Tableau/Salesforce dashboards and report creation.Experience using Google suite applications, including the ability to create visually appealing presentation decks.Come As You AreAt Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to any classification protected by applicable law.At Confluent, we are committed to providing competitive pay and benefits that are in line with industry standards. This position has an hourly estimated pay of $47-54 / hour. The actual pay may vary depending on your skills, qualifications, experience, and work location. In addition, Confluent offers a wide range of employee benefits.
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With Confluent, organizations can harness the full power of continuously flowing data to innovate and win in the modern digital world. We have a purpose that drives us to do better every day – we're creating an entirely new category within data infrastructure - data streaming. This technology will allow every organization to create experiences and use the power of data in ways that profoundly impact the way we all live. This impact is our purpose and drives us to do better every day.About the Role:The Field Marketing Specialist will work closely with the regional field marketing managers, marketing operations, as well as SDRs and account executives to help support, execute and track various tactics for field marketing programs - digital programs, events, webinars, regional trade shows, joint partner events, and account based marketing. The ideal candidate will be a results-oriented self-starter who has a passion for tactical marketing, flawless execution, pipeline generation, experience in enterprise B2B, a data-driven mindset and strong execution skills. This role reports to the Staff Field Marketing Manager- Public Sector.What You Will Do:Provide tactical execution against various field marketing initiatives aimed at converting net new and expansion pipeline for our enterprise and commercial account segments.Provide support for workflows including vendor setup/management, POs/invoicing campaign/event setup, SFDC campaign creation, invite/landing page development, content review, target list development, event support and execution, budget tracking, reporting and dashboards, data analysis, working with third-party vendors, and a variety of other projects.Work closely with the Public Sector field marketing managers to support the execution of integrated programs targeting Public Sector accounts.Align and collaborate with sales enablement and SDR teams to increase program adoption and ensure SLAs for lead follow up are met.Help create enablement materials, communications, PG days, call campaigns, Outreach templates, etc. to increase SDR/AE conversion of field marketing leads to meetings and qualified pipeline.Communicate regularly with various stakeholders to gather inputs and support cross-functional initiatives.Assist in coordinating cross-functional stakeholder input for the Americas marketing calendar, weekly Sales/SDR updates, and monthly Americas and regional PG council presentations.Reporting to accurately measure business impact on pipeline/bookings (sourced/influenced), database growth and account/persona engagement from field marketing programs.Proactively manage and update the field marketing calendar and budget.What You Will Bring:1-3 years experience in marketing; B2B marketing and technology industry experience preferred.Successfully supporting field marketing programs and go-to-market campaigns in a public sector environment.Experience with CRM technology and marketing systems such as Allocadia, Salesforce, Marketo, 6sense, Outreach; experience with Splash registration/landing page tool a plus and Folloze.Proactive self-starter with a results-driven mentality and ability to execute and track programs aligned to business goals.Data-driven mindset with an understanding of pipeline management and metrics.Strong written and verbal communications skills, including experience in copywriting and presentation decks for both internal and external B2B audiences.Ability to clearly communicate process improvements and outcomes to internal stakeholders.Excellent project management skills and ability to manage a high volume of competing tasks.Strong analytical and organizational skills, executing programs on time and within budget.Positive, can-do attitude with demonstrated ability to achieve results working cross-functionally.Experience working both independently and within close teams in a fast-paced remote work environment.Experience with tradeshow and meeting management, including logistics, booth requirements and build, vendor management.Ability to travel 25%.What Gives You an Edge:Familiarity with Tableau/Salesforce dashboards and report creation.Experience using Google suite applications, including the ability to create visually appealing presentation decks.Come As You AreAt Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to any classification protected by applicable law.At Confluent, we are committed to providing competitive pay and benefits that are in line with industry standards. This position has an hourly estimated pay of $47-54 / hour. The actual pay may vary depending on your skills, qualifications, experience, and work location. In addition, Confluent offers a wide range of employee benefits.
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