ARI (Axcel Recruiting Inc.)
Director - CRM and Lifecyle Marketing/Email Campaigns
ARI (Axcel Recruiting Inc.), Chicago, Illinois, United States,
View all jobsDirector - CRM and Lifecycle Marketing/Email Campaigns
REMOTE, ILSeeking an ambitious campaign and email marketer to join the marketing team. Reporting directly to the VP of Brand and Digital, the Sr. Manager, Campaign and Email Marketing will lead channel strategy and execution across email and direct mail channels.Responsibilities:
Deeply understand customers, what motivates them and their barriers to entry.Measure and optimize B2C email and direct mail programs to maximize customer engagement & revenue generation.Develop high frequency A/B and/or multivariate testing plans to inform always-on optimizations.Monitor and improve lifecycle/triggered communications across email and other digital channels.Lead enhancements of campaign technology in partnership with internal and external stakeholders to improve email content, triggering, and measurement capabilities.Manage direct mail agency to deliver and measure high impact direct mail campaigns.Stay up to date on email and direct mail best practices, apply best practices to engage target customers.Qualifications:
6+ years’ experience in campaign management, direct mail, and/or email management.Proven track record of meeting business objectives through email and direct mail campaigns.Independent self-starter with the ability to work within a fast-paced team environment.Demonstrated ability to communicate, present, and influence credibly and effectively at all levels of the organization, including executive and C-level.Nice to Have: Experience with a range of email campaign software, including Marketo.Education:
Bachelor’s degree or better in marketing, public relations, business, or related field.4+ years of content marketing or related field experience.
#J-18808-Ljbffr
REMOTE, ILSeeking an ambitious campaign and email marketer to join the marketing team. Reporting directly to the VP of Brand and Digital, the Sr. Manager, Campaign and Email Marketing will lead channel strategy and execution across email and direct mail channels.Responsibilities:
Deeply understand customers, what motivates them and their barriers to entry.Measure and optimize B2C email and direct mail programs to maximize customer engagement & revenue generation.Develop high frequency A/B and/or multivariate testing plans to inform always-on optimizations.Monitor and improve lifecycle/triggered communications across email and other digital channels.Lead enhancements of campaign technology in partnership with internal and external stakeholders to improve email content, triggering, and measurement capabilities.Manage direct mail agency to deliver and measure high impact direct mail campaigns.Stay up to date on email and direct mail best practices, apply best practices to engage target customers.Qualifications:
6+ years’ experience in campaign management, direct mail, and/or email management.Proven track record of meeting business objectives through email and direct mail campaigns.Independent self-starter with the ability to work within a fast-paced team environment.Demonstrated ability to communicate, present, and influence credibly and effectively at all levels of the organization, including executive and C-level.Nice to Have: Experience with a range of email campaign software, including Marketo.Education:
Bachelor’s degree or better in marketing, public relations, business, or related field.4+ years of content marketing or related field experience.
#J-18808-Ljbffr