Marketing Manager

California’s leading statewide criminal defense firm is seeking a Marketing Manager to help us grow the practice and more effectively target millennials. With more than 20 years of experience, this firm has a legacy of success representing its clients throughout California.We are seeking a dynamic and creative Marketing Manager to assist with the development, implementation, and ongoing support of various marketing strategies.The ideal candidate will be:Highly organized with a strong ability to identify and manage prioritiesComfortable with ambiguityAble to work autonomously on diverse projects while meeting tight deadlinesA strong communicator with client-ready meeting and email correspondence etiquetteDuties & Responsibilities:Manage various projects to ensure deliverables are developed and deployed in a timely mannerEngage with numerous marketing agencies and marketing resources on behalf of the firmMonitor social media accounts and serve as a community manager for Facebook, Instagram, Twitter, and LinkedIn postsManage content, report out and make recommendations regarding presence and lead acquisition on consumer and trade review sites such as Yelp, Google, AvvoMake/manage resources to update website propertiesPartner effectively with Sales, Legal Services, and Marketing team to support campaigns and product launchesManage and catalog Sales and Marketing assetsEnsure that the organization’s brand and identity is adhered to in campaigns and in all communication channelsRollout and expand new revenue channels, including new lead generation products, merchandising, etc.Research industry and target consumer news and competitive landscapes to inform marketing strategy and content creationDraft creative briefs for collateral that may include web content, emails, brochures, infographics, and printed materialProvide documentation and ad hoc reporting for meetings, marketing campaigns, and events as neededRequirements & Skills:Self-motivated, entrepreneurial mindsetComfortable working onsite as well as remotelyStrong project management and spreadsheet skillsExcellent independent problem-solving skillsStrong writing and editing skills with minimal oversight neededSolid understanding of both paid digital media channels and organic marketingExperience working with CRMs such as Salesforce, Hubspot, or SlateFamiliarity with email automation/nurture campaigns and email platforms such as Marketing Cloud, Marketo, Constant Contact, and MailchimpPrefer 2-4 years working at an agency or focused on marketing for a brand or productDeep exposure to best-in-class technology platforms (Salesforce, Marketo, Adobe)

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