Southern Methodist University
Marketing & Communications Specialist (HR Title: Marketing Specialist I)
Southern Methodist University, Dallas, Texas, United States, 75215
Job Description - Marketing & Communications Specialist (HR Title: Marketing Specialist I) (DED00000377)Salary Range:
Salary commensurate with experience and qualifications.About SMU:SMU’s more than 12,000 diverse, high-achieving students come from all 50 states and over 80 countries to take advantage of the University’s small classes, meaningful research opportunities, leadership development, community service, international study and innovative programs. SMU is data driven, and its powerful supercomputing ecosystem – paired with entrepreneurial drive – creates an unrivaled environment for the University to deliver research excellence. Now in its second century of achievement, SMU is recognized for the ways it supports students, faculty and alumni as they become ethical, enterprising leaders in their professions and communities. SMU’s relationship with Dallas – the dynamic center of one of the nation’s fastest-growing regions – offers unique learning, research, social and career opportunities that provide a launch pad for global impact. SMU is nonsectarian in its teaching and committed to academic freedom and open inquiry.About the Position:This role is an on-campus, in-person position. The Marketing & Communications Specialist for Dedman College of Humanities & Sciences supports the largest, most diverse academic unit on campus. Reporting to the Assistant Dean of Recruiting, Scholarships, and Communications, the position is part of an integrated model and works closely with the Dedman College departments, institutes, development, recruiting colleagues in regions, schools and units. This role is key to the creation and implementation of Dedman College’s marketing and communications strategy and website management to internal and external audiences.Primary Responsibilities:Day-to-day maintenance of the Dedman College website.Creation, management, and implementation of the school’s marketing and communications strategy.Social media and content development.Visual materials, website management, and the Dedman College Newsletter.Copywriting for internal and external audiences (including newsletters, articles, web pages, and digital signage).Ensure compliance with editorial and visual style, and web design and accessibility best practices.Essential Functions:Develop marketing and communications plan strategy and maintain web pages for all departments within Dedman College.Gather data to analyze trends and identify new marketing opportunities and oversee Sitecore approvals.Social Media creation, execution, and maintenance plus blog/news and event support.Digital marketing, content creation, execution, and maintenance.Graphic design for print and digital materials.Create and maintain a content calendar for all printed and digital materials as well as website updates.Qualifications:Education and Experience:A Bachelor’s degree is required. A minimum of one year of experience is required, preferably in marketing, advertising, public relations, journalism, creative writing, communications, English or a related field. Experience writing and contributing content for communications is strongly preferred. Three years of experience is highly preferred.Knowledge, Skills and Abilities:Strong interpersonal and verbal communication skills.Ability to effectively articulate complex ideas both in writing and verbally.Strong customer service orientation.Strong problem-solving skills with the ability to identify and analyze problems.Proficiency using MS Office (especially MS Excel, Outlook, and PowerPoint).Strong working knowledge of Microsoft Teams, Adobe Creative Suite and web content management systems, preferably Sitecore, WordPress, and Salesforce Marketing Cloud.Knowledge of web content maintenance, graphic design, social media, and/or video editing platforms is desirable.Application Requirements:Candidate must submit cover letter, resume, examples of work, and writing samples for full consideration.Physical and Environmental Demands:Sit for long periods of time.Reach above shoulders.Carry/lift 25 lbs.Handle objects (dexterity).Deadline to Apply:Priority consideration may be given to submissions received by March 22, 2024. This position is open until filled.EEO Statement:SMU will not discriminate in any program or activity on the basis of race, color, religion, national origin, sex, age, disability, genetic information, veteran status, sexual orientation, or gender identity and expression.SMU offers staff a broad, competitive array of health and related benefits, wellness programs, and retirement programs.
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Salary commensurate with experience and qualifications.About SMU:SMU’s more than 12,000 diverse, high-achieving students come from all 50 states and over 80 countries to take advantage of the University’s small classes, meaningful research opportunities, leadership development, community service, international study and innovative programs. SMU is data driven, and its powerful supercomputing ecosystem – paired with entrepreneurial drive – creates an unrivaled environment for the University to deliver research excellence. Now in its second century of achievement, SMU is recognized for the ways it supports students, faculty and alumni as they become ethical, enterprising leaders in their professions and communities. SMU’s relationship with Dallas – the dynamic center of one of the nation’s fastest-growing regions – offers unique learning, research, social and career opportunities that provide a launch pad for global impact. SMU is nonsectarian in its teaching and committed to academic freedom and open inquiry.About the Position:This role is an on-campus, in-person position. The Marketing & Communications Specialist for Dedman College of Humanities & Sciences supports the largest, most diverse academic unit on campus. Reporting to the Assistant Dean of Recruiting, Scholarships, and Communications, the position is part of an integrated model and works closely with the Dedman College departments, institutes, development, recruiting colleagues in regions, schools and units. This role is key to the creation and implementation of Dedman College’s marketing and communications strategy and website management to internal and external audiences.Primary Responsibilities:Day-to-day maintenance of the Dedman College website.Creation, management, and implementation of the school’s marketing and communications strategy.Social media and content development.Visual materials, website management, and the Dedman College Newsletter.Copywriting for internal and external audiences (including newsletters, articles, web pages, and digital signage).Ensure compliance with editorial and visual style, and web design and accessibility best practices.Essential Functions:Develop marketing and communications plan strategy and maintain web pages for all departments within Dedman College.Gather data to analyze trends and identify new marketing opportunities and oversee Sitecore approvals.Social Media creation, execution, and maintenance plus blog/news and event support.Digital marketing, content creation, execution, and maintenance.Graphic design for print and digital materials.Create and maintain a content calendar for all printed and digital materials as well as website updates.Qualifications:Education and Experience:A Bachelor’s degree is required. A minimum of one year of experience is required, preferably in marketing, advertising, public relations, journalism, creative writing, communications, English or a related field. Experience writing and contributing content for communications is strongly preferred. Three years of experience is highly preferred.Knowledge, Skills and Abilities:Strong interpersonal and verbal communication skills.Ability to effectively articulate complex ideas both in writing and verbally.Strong customer service orientation.Strong problem-solving skills with the ability to identify and analyze problems.Proficiency using MS Office (especially MS Excel, Outlook, and PowerPoint).Strong working knowledge of Microsoft Teams, Adobe Creative Suite and web content management systems, preferably Sitecore, WordPress, and Salesforce Marketing Cloud.Knowledge of web content maintenance, graphic design, social media, and/or video editing platforms is desirable.Application Requirements:Candidate must submit cover letter, resume, examples of work, and writing samples for full consideration.Physical and Environmental Demands:Sit for long periods of time.Reach above shoulders.Carry/lift 25 lbs.Handle objects (dexterity).Deadline to Apply:Priority consideration may be given to submissions received by March 22, 2024. This position is open until filled.EEO Statement:SMU will not discriminate in any program or activity on the basis of race, color, religion, national origin, sex, age, disability, genetic information, veteran status, sexual orientation, or gender identity and expression.SMU offers staff a broad, competitive array of health and related benefits, wellness programs, and retirement programs.
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