Programmatic Advertising Manager

The Programmatic Advertising Manager is responsible for executing programmatic advertising campaigns on our clients' behalf. This role is mainly engaged in buying advertising inventory, managing ad budgets, real-time campaign optimization, and performance data collection, analysis, and reporting.WHAT YOU’LL DO:Collaborate with cross functional internal teams and stakeholders to understand campaign objectives and target audiences.Develop media buying strategies that align with the overall marketing goals and budget constraints.Conduct research to identify the most suitable media channels (e.g., TV, radio, print, digital, social media) for the target audience.Analyze market trends, audience demographics, media consumption habits, and competitive activities.Negotiate with media vendors and publishers to secure the best rates and placements for advertisements.Purchase advertising space and time slots across selected media channels, ensuring optimal reach and frequency.Monitor and adjust media plans in response to real-time performance data and changing market conditions.Monitor the performance of media campaigns using various analytics tools and metrics.Generate detailed reports on campaign performance, including reach, engagement, conversions, and ROI.Provide insights and recommendations for future campaigns based on performance analysis.Other duties as assigned.YOU’VE GOT WHAT IT TAKES IF YOU HAVE:Bachelor’s degree in Marketing with a focus on digital marketing or related field.Minimum 4 years of hands-on experience in media buying.Proven track record of successfully managing large-scale media campaigns across various media channels (e.g., TV, radio, digital, social media).Deep understanding of different media channels (e.g., TV, radio, print, digital, social media) and their respective advantages and disadvantages.Knowledge of media planning and buying processes.Familiarity with market research techniques and tools to understand audience demographics, media consumption habits, and competitive activity.Excellent negotiation skills to secure the best rates and placements from media vendors and publishers.Strong ability to analyze data and derive actionable insights for optimizing media campaigns.Proficiency in interpreting performance metrics and making data-driven decisions.Excellent verbal and written communication skills for interacting with clients, vendors, and internal teams.Proficiency in using analytics and measurement tools (e.g., Google Analytics, Nielsen ratings, Comscore) to track and assess media campaign performance.Ability to present data and insights clearly to stakeholders.IT WOULD BE NICE IF YOU HAVE:IAB Digital Media Sales CertificationGoogle Ads Certification

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