Mersive Technologies, Inc
Digital Content Marketing Manager
Mersive Technologies, Inc, Denver, Colorado, United States,
The Opportunity:Mersive is a software company in Lakewood, Colorado, offering an award-winning wireless collaboration product suite that transforms how organizations work and learn. The Digital Content Marketing manager will lead content strategy, creation and search engine optimization (SEO), by developing and ensuring a consistent voice that supports Mersive’s brand. If you love creating high-quality and engaging content that drives business success, we want you on our team.
Who are we?We are a diverse team of dedicated people who genuinely care about our work, customers, and each other. We promote a culture of innovation, trust, inclusivity and accountability. Mersive is looking for individuals who like a challenge and aren’t afraid to break new ground in technology or business models.
Roles and Responsibilities
Content Strategy & Development:
Craft compelling, fresh, and well-researched content that drives traffic, engages audiences, and nurtures prospects. Develop and manage a diverse content mix, including TOFU (Top of Funnel) and MOFU (Middle of Funnel) assets like blog posts, whitepapers, case studies, and SEO-optimized web pages.
Campaign Content Creation:
Produce high-quality campaign content across various formats, including articles, blogs, email marketing messages, and web copy, ensuring consistency with overall marketing goals and brand voice.
SEO & Performance Optimization:
Own and execute Mersive’s SEO strategy, continuously improving content performance to enhance search engine rankings and drive organic traffic. Collaborate with product marketing and PR teams to integrate keyword research, on-page optimization, and link-building strategies.
Digital Marketing Strategy Oversight:
Lead the development and execution of a comprehensive digital marketing strategy, focusing on content marketing, digital lead generation, and SEO initiatives that drive brand awareness and lead generation.
Performance Tracking & Reporting:
Monitor, analyze, and report on content performance, website traffic, and engagement metrics. Use data-driven insights to refine strategies, optimize content, and improve overall marketing outcomes.
Email Marketing Campaigns:
Develop and manage targeted email marketing campaigns, including nurture sequences, feature adoption emails, and drip campaigns, in coordination with BDR (Business Development Reps), ISS (Inside Sales), and Product Marketing teams.
Marketing Automation & Lead Nurturing:
Implement and manage marketing automation workflows and lead nurturing programs. Ensure campaigns align with overall sales goals and continuously optimize for better conversion rates.
Compliance & Best Practices:
Adhere to email marketing best practices, including CAN-SPAM compliance, data privacy regulations, and list hygiene. Continuously improve processes to ensure alignment with industry standards and best practices.
Collaboration & Integration:
Work closely with the sales team to ensure email campaigns and content strategies support broader sales initiatives. Facilitate seamless integration of content strategies across various marketing channels.
Desired Qualifications/Experience
Experience & Expertise:
3-5+ years of experience in email marketing and marketing automation platforms, with direct experience in Klaviyo required.
5+ years of B2B content marketing, direct copywriting, or editorial experience.
Solid understanding of content marketing strategy, buyer journeys, and SEO.
Proficiency in HTML/CSS and experience with SEMRUSH, BrightEdge, and similar SEO tools.
Experience with Salesforce and email integration.
Core Skills:
Strong editorial mindset with a deep understanding of core audience consumption behavior.
Detail-oriented multitasker with exceptional writing, editing, and organizational skills.
Strong understanding of email marketing best practices, data privacy regulations, and CAN-SPAM compliance.
Excellent copywriting, editing, and proofreading skills.
Key Traits:
Relentlessly Curious: A constant drive to explore, learn, and innovate in content creation.
Humble & Confident: You bring a balance of humility and confidence to the team—willing to listen and learn, but also decisive in moving content forward.
Collaborative & Insight-Driven: A team player who thrives on collaboration, leveraging insights to create impactful content.
Independent & Analytical: Able to work independently, with a strong analytical mindset to use data for informed decision-making.
Teamwork & Communication:
Demonstrated ability to work cross-functionally, ensuring alignment and effective collaboration across teams.
Ability to work both independently and as part of a team, adapting to various roles as needed.
Role Progression
First 30 Days: Deep Dive & Assess
Immerse yourself in Mersive’s content strategy, processes, and tools. Conduct a comprehensive assessment of current content performance, identifying gaps and opportunities for growth. Focus on building strong, collaborative relationships with your team and key stakeholders, ensuring alignment with Mersive’s vision of driving innovation in collaboration technology.
Around 60 Days: Refine & Execute
Leverage insights from your initial assessment to refine the content strategy, prioritizing initiatives that align with Mersive’s goals. Implement content optimizations that enhance SEO, user experience, and brand engagement. Ensure your efforts contribute to Mersive’s mission of redefining how people connect and collaborate.
By 90 Days: Lead with Innovation
Take full ownership of the content marketing function, driving forward Mersive’s commitment to innovation. Experiment boldly with content creation and distribution, pushing boundaries to develop an impactful long-term content roadmap and strategy that supports Mersive’s goal of shaping the future of collaboration.
Why Mersive:
Awarded Denver Top Places to Work
We are committed to a fair and equitable workplace, and we actively work toward greater diversity, inclusion and belonging.
Work/Life balance and flexibility.
Culture of collaboration, integrity, authenticity, and innovation.
Compensation range of $100,000-120,000 annually inclusive of base & variable compensation and commensurate with experience.
Mersive recognizes that people come to the workforce from various backgrounds and have different paths to success. We are also aware that folks unequally apply to jobs based on how qualified they perceive themselves to be. If you are not sure if you meet all the qualifications for the role you are interested in, please apply anyway! We would love the chance to review your application.
*Mersive is an equal opportunity employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national, or ethnic origin, military service status, citizenship, or other protected characteristics.
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Who are we?We are a diverse team of dedicated people who genuinely care about our work, customers, and each other. We promote a culture of innovation, trust, inclusivity and accountability. Mersive is looking for individuals who like a challenge and aren’t afraid to break new ground in technology or business models.
Roles and Responsibilities
Content Strategy & Development:
Craft compelling, fresh, and well-researched content that drives traffic, engages audiences, and nurtures prospects. Develop and manage a diverse content mix, including TOFU (Top of Funnel) and MOFU (Middle of Funnel) assets like blog posts, whitepapers, case studies, and SEO-optimized web pages.
Campaign Content Creation:
Produce high-quality campaign content across various formats, including articles, blogs, email marketing messages, and web copy, ensuring consistency with overall marketing goals and brand voice.
SEO & Performance Optimization:
Own and execute Mersive’s SEO strategy, continuously improving content performance to enhance search engine rankings and drive organic traffic. Collaborate with product marketing and PR teams to integrate keyword research, on-page optimization, and link-building strategies.
Digital Marketing Strategy Oversight:
Lead the development and execution of a comprehensive digital marketing strategy, focusing on content marketing, digital lead generation, and SEO initiatives that drive brand awareness and lead generation.
Performance Tracking & Reporting:
Monitor, analyze, and report on content performance, website traffic, and engagement metrics. Use data-driven insights to refine strategies, optimize content, and improve overall marketing outcomes.
Email Marketing Campaigns:
Develop and manage targeted email marketing campaigns, including nurture sequences, feature adoption emails, and drip campaigns, in coordination with BDR (Business Development Reps), ISS (Inside Sales), and Product Marketing teams.
Marketing Automation & Lead Nurturing:
Implement and manage marketing automation workflows and lead nurturing programs. Ensure campaigns align with overall sales goals and continuously optimize for better conversion rates.
Compliance & Best Practices:
Adhere to email marketing best practices, including CAN-SPAM compliance, data privacy regulations, and list hygiene. Continuously improve processes to ensure alignment with industry standards and best practices.
Collaboration & Integration:
Work closely with the sales team to ensure email campaigns and content strategies support broader sales initiatives. Facilitate seamless integration of content strategies across various marketing channels.
Desired Qualifications/Experience
Experience & Expertise:
3-5+ years of experience in email marketing and marketing automation platforms, with direct experience in Klaviyo required.
5+ years of B2B content marketing, direct copywriting, or editorial experience.
Solid understanding of content marketing strategy, buyer journeys, and SEO.
Proficiency in HTML/CSS and experience with SEMRUSH, BrightEdge, and similar SEO tools.
Experience with Salesforce and email integration.
Core Skills:
Strong editorial mindset with a deep understanding of core audience consumption behavior.
Detail-oriented multitasker with exceptional writing, editing, and organizational skills.
Strong understanding of email marketing best practices, data privacy regulations, and CAN-SPAM compliance.
Excellent copywriting, editing, and proofreading skills.
Key Traits:
Relentlessly Curious: A constant drive to explore, learn, and innovate in content creation.
Humble & Confident: You bring a balance of humility and confidence to the team—willing to listen and learn, but also decisive in moving content forward.
Collaborative & Insight-Driven: A team player who thrives on collaboration, leveraging insights to create impactful content.
Independent & Analytical: Able to work independently, with a strong analytical mindset to use data for informed decision-making.
Teamwork & Communication:
Demonstrated ability to work cross-functionally, ensuring alignment and effective collaboration across teams.
Ability to work both independently and as part of a team, adapting to various roles as needed.
Role Progression
First 30 Days: Deep Dive & Assess
Immerse yourself in Mersive’s content strategy, processes, and tools. Conduct a comprehensive assessment of current content performance, identifying gaps and opportunities for growth. Focus on building strong, collaborative relationships with your team and key stakeholders, ensuring alignment with Mersive’s vision of driving innovation in collaboration technology.
Around 60 Days: Refine & Execute
Leverage insights from your initial assessment to refine the content strategy, prioritizing initiatives that align with Mersive’s goals. Implement content optimizations that enhance SEO, user experience, and brand engagement. Ensure your efforts contribute to Mersive’s mission of redefining how people connect and collaborate.
By 90 Days: Lead with Innovation
Take full ownership of the content marketing function, driving forward Mersive’s commitment to innovation. Experiment boldly with content creation and distribution, pushing boundaries to develop an impactful long-term content roadmap and strategy that supports Mersive’s goal of shaping the future of collaboration.
Why Mersive:
Awarded Denver Top Places to Work
We are committed to a fair and equitable workplace, and we actively work toward greater diversity, inclusion and belonging.
Work/Life balance and flexibility.
Culture of collaboration, integrity, authenticity, and innovation.
Compensation range of $100,000-120,000 annually inclusive of base & variable compensation and commensurate with experience.
Mersive recognizes that people come to the workforce from various backgrounds and have different paths to success. We are also aware that folks unequally apply to jobs based on how qualified they perceive themselves to be. If you are not sure if you meet all the qualifications for the role you are interested in, please apply anyway! We would love the chance to review your application.
*Mersive is an equal opportunity employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national, or ethnic origin, military service status, citizenship, or other protected characteristics.
#J-18808-Ljbffr