Nelnet, Inc.
Director of Marketing
Nelnet, Inc., Omaha, Nebraska, us, 68197
At ALLO, we believe people are our biggest asset. Our team brings the ALLO mission to life because as local members of each community, we live, work, play, and volunteer right here with you. We're passionate about being involved and contributing to the success and progress of each of our GIG Communities.We pursue these passions because ALLO leaders have created a workplace where folks are valued, ideas are heard, and leaders and teammates show up for each other at work and in life.We are looking for a dynamic and experienced Director of Marketing to lead our telecommunications marketing team. As the Director of Marketing, you will develop and execute strategic marketing initiatives that drive growth, enhance brand awareness, and elevate customer engagement within the highly competitive telecommunications industry. This role requires a deep understanding of market trends, customer behaviors, and the ability to innovate in a rapidly evolving digital landscape.This is an in-office position located within an ALLO Market.RESPONSIBILITIES:
Lead the Marketing team to manage the ALLO brand. Develop and implement comprehensive marketing strategies to achieve business objectives, including customer acquisition, retention, and revenue growth for business, residential, product, and operations marketing.Lead and mentor a high-performing marketing team, providing guidance and fostering a culture of creativity, collaboration, and accountability.Conduct market research and competitive analysis to identify opportunities and threats and adjust marketing strategies accordingly.Collaborate closely with product management, sales, recruiting, operations, and other cross-functional teams to align marketing strategies with overall business goals.Oversee the creation of marketing collateral, promotional materials, and digital content that resonate with target audiences and effectively communicate our value proposition.Manage marketing budgets and optimize spending to maximize ROI across various channels (digital, traditional, events, etc.).Analyze marketing metrics and KPIs to track performance, identify trends, and optimize campaigns for continuous improvement.Stay ahead of industry trends, emerging technologies, and best practices in telecommunications marketing.Desire to represent the ALLO brand on broadband board, webinars, conferences, and in the media.EDUCATION:
Bachelor's degree in marketing, Business Administration, or a related field.EXPERIENCE:
Proven experience (8+ years) in marketing roles within the telecommunications industry, with at least 5 years in a leadership or managerial capacity.SKILLS / KNOWLEDGE / ABILITIES:
Strong understanding of telecom products and services, including knowledge of industry regulations and compliance standards.Demonstrated success in developing and executing integrated marketing campaigns that drive measurable results.Experience managing and motivating a diverse team of marketing professionals.Excellent analytical skills and the ability to interpret data to make informed decisions.Exceptional verbal and written communication and interpersonal skills, with the ability to build strong relationships across the organization.Strategic thinker with a proactive and innovative approach to problem-solving, and ability to pivot as needed.Proficiency in marketing tools and software (e.g., CRM, analytics platforms, marketing automation).REQUIREMENTS:
Ability to operate a computer.Ability to communicate information.25% travel requirement.People are our passion. At ALLO, we don’t treat you like a number. You’re a human being.Get ready to plug into the perks at ALLO:Free ALLO Service: We’ll pick up the tab on your ALLO fiber internet, TV, and phone bill. Seriously!Retirement Plan: The fiber future isn’t the only one we care about. We match your 401(k) savings up to 5%.Health and Wellness: Participate in quarterly wellness challenges, and we’ll deposit extra cash into your checking or health savings accounts.Benefits: Our benefits include medical, vision, and dental with low employee costs. Not to mention generous Earned Time Off (ETO) program.Sponsorships: Are you passionate about a local fundraiser or philanthropy? We strive to give back to what matters most to our communities.Tuition Assistance: Have a thirst for knowledge? We like that, which is why we’re proud to offer assistance with the cost of your tuition.ALLO is an Equal Opportunity Employer. We are committed to providing opportunities to all applicants and associates without regard to race, color, religion, sex, pregnancy, national origin, age, disability, marital status, sexual orientation, gender identity, military and veteran status, and any other characteristic protected by applicable law. ALLO believes that diversity and inclusion within our team is critical to our success as a company. We seek to recruit, develop, and retain the most talented people.Qualified individuals with disabilities who require reasonable accommodations in order to apply may contact Recruiting at recruiting@allofiber.com.ALLO is a Drug Free and Tobacco Free Workplace.About Us
ALLO Fiber is a telecommunications company that has provided fiber internet, TV, and phone service to residents and businesses since 2003. We also proudly offer various technical solutions for businesses outside our fiber footprint.ALLO’s growth and success since 2003 are largely thanks to our reputation for exceptional customer service, future-proof technical capabilities, experienced and knowledgeable personnel, and superior products.At ALLO, we take great pride in providing residents and businesses with unmatched entertainment and communications options while being active in our communities and remaining local in our operations.Our mission is to create, connect, and serve Gigabit communities and end the digital divide one customer at a time.
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Lead the Marketing team to manage the ALLO brand. Develop and implement comprehensive marketing strategies to achieve business objectives, including customer acquisition, retention, and revenue growth for business, residential, product, and operations marketing.Lead and mentor a high-performing marketing team, providing guidance and fostering a culture of creativity, collaboration, and accountability.Conduct market research and competitive analysis to identify opportunities and threats and adjust marketing strategies accordingly.Collaborate closely with product management, sales, recruiting, operations, and other cross-functional teams to align marketing strategies with overall business goals.Oversee the creation of marketing collateral, promotional materials, and digital content that resonate with target audiences and effectively communicate our value proposition.Manage marketing budgets and optimize spending to maximize ROI across various channels (digital, traditional, events, etc.).Analyze marketing metrics and KPIs to track performance, identify trends, and optimize campaigns for continuous improvement.Stay ahead of industry trends, emerging technologies, and best practices in telecommunications marketing.Desire to represent the ALLO brand on broadband board, webinars, conferences, and in the media.EDUCATION:
Bachelor's degree in marketing, Business Administration, or a related field.EXPERIENCE:
Proven experience (8+ years) in marketing roles within the telecommunications industry, with at least 5 years in a leadership or managerial capacity.SKILLS / KNOWLEDGE / ABILITIES:
Strong understanding of telecom products and services, including knowledge of industry regulations and compliance standards.Demonstrated success in developing and executing integrated marketing campaigns that drive measurable results.Experience managing and motivating a diverse team of marketing professionals.Excellent analytical skills and the ability to interpret data to make informed decisions.Exceptional verbal and written communication and interpersonal skills, with the ability to build strong relationships across the organization.Strategic thinker with a proactive and innovative approach to problem-solving, and ability to pivot as needed.Proficiency in marketing tools and software (e.g., CRM, analytics platforms, marketing automation).REQUIREMENTS:
Ability to operate a computer.Ability to communicate information.25% travel requirement.People are our passion. At ALLO, we don’t treat you like a number. You’re a human being.Get ready to plug into the perks at ALLO:Free ALLO Service: We’ll pick up the tab on your ALLO fiber internet, TV, and phone bill. Seriously!Retirement Plan: The fiber future isn’t the only one we care about. We match your 401(k) savings up to 5%.Health and Wellness: Participate in quarterly wellness challenges, and we’ll deposit extra cash into your checking or health savings accounts.Benefits: Our benefits include medical, vision, and dental with low employee costs. Not to mention generous Earned Time Off (ETO) program.Sponsorships: Are you passionate about a local fundraiser or philanthropy? We strive to give back to what matters most to our communities.Tuition Assistance: Have a thirst for knowledge? We like that, which is why we’re proud to offer assistance with the cost of your tuition.ALLO is an Equal Opportunity Employer. We are committed to providing opportunities to all applicants and associates without regard to race, color, religion, sex, pregnancy, national origin, age, disability, marital status, sexual orientation, gender identity, military and veteran status, and any other characteristic protected by applicable law. ALLO believes that diversity and inclusion within our team is critical to our success as a company. We seek to recruit, develop, and retain the most talented people.Qualified individuals with disabilities who require reasonable accommodations in order to apply may contact Recruiting at recruiting@allofiber.com.ALLO is a Drug Free and Tobacco Free Workplace.About Us
ALLO Fiber is a telecommunications company that has provided fiber internet, TV, and phone service to residents and businesses since 2003. We also proudly offer various technical solutions for businesses outside our fiber footprint.ALLO’s growth and success since 2003 are largely thanks to our reputation for exceptional customer service, future-proof technical capabilities, experienced and knowledgeable personnel, and superior products.At ALLO, we take great pride in providing residents and businesses with unmatched entertainment and communications options while being active in our communities and remaining local in our operations.Our mission is to create, connect, and serve Gigabit communities and end the digital divide one customer at a time.
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