Crossmedia, Inc.
Planner, Paid Search (SEM)
Crossmedia, Inc., Jackson, Mississippi, United States,
YOUR ROLE
We are hiring a Planner/Paid Search to join our One Marketplace department. The role is focused on paid search and sits within our biddable team (Paid Social, Paid Search, and Programmatic). This role collaborates with our Account (media planning) and Redbox (analytics) teams, as well as having daily client contact.
Assist with the development and implement comprehensive SEM strategies to meet client objectives.
Hands-on experience in the strategy, execution, and optimization of digital media campaigns with a focus on Search Engine Marketing (SEM).
Manage and optimize campaigns across various platforms, including Google & Microsoft Ads, SA360 (Search Ads 360), and other third-party management platforms.
Execute a variety of media tactics, such as Google PMAX & Demand Gen, Retargeting, Audience Targeting, and Shopping campaigns.
Utilize strong analytical skills to interpret overall search performance metrics and trends.
Conduct regular performance reviews and provide actionable insights and recommendations for campaign optimization.
Implement A/B testing strategies to continuously improve ad performance and ROI.
Communicate effectively with clients both verbally and in written form, demonstrating strong presentation skills.
Stay updated with industry trends and best practices, sharing insights with the team to enhance overall team performance.
REQUIREMENTS
1.5 - 2+ years experience in paid search. Digital ad agency experience.
Hands-on 'Keyboard' experience in search management platforms.
Supervise the everyday performance of search engine marketing (SEM) campaigns.
Manage monthly and daily spend activity on your assigned clients ( Six Figure Monthly Budgets Preferred – Minimum ).
Plan, coordinate, and administer numerous presentations for your managed accounts.
Lead regular status update calls with clients to ensure optimal performance.
Provide daily, weekly, monthly, and yearly reporting & analysis strategy.
Communicate key performance trends to your account lead and clients.
Conduct keyword research to drive new areas of growth for your clients.
Create effective ad copy to produce optimal click-through and conversion rates.
Work closely with display and digital marketing teams on development and execution of integrated marketing plans.
Ability to establish relationships with vendors (Google & MSN representatives).
Strong organizational skills and ability to balance tight deadlines and challenges.
Salary range is $62,000 - $80,000. Commensurate with experience. Compensation is determined on the skills, qualifications, certifications, tenure in the industry, and experience of the applicant along with the requirements of the position.
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We are hiring a Planner/Paid Search to join our One Marketplace department. The role is focused on paid search and sits within our biddable team (Paid Social, Paid Search, and Programmatic). This role collaborates with our Account (media planning) and Redbox (analytics) teams, as well as having daily client contact.
Assist with the development and implement comprehensive SEM strategies to meet client objectives.
Hands-on experience in the strategy, execution, and optimization of digital media campaigns with a focus on Search Engine Marketing (SEM).
Manage and optimize campaigns across various platforms, including Google & Microsoft Ads, SA360 (Search Ads 360), and other third-party management platforms.
Execute a variety of media tactics, such as Google PMAX & Demand Gen, Retargeting, Audience Targeting, and Shopping campaigns.
Utilize strong analytical skills to interpret overall search performance metrics and trends.
Conduct regular performance reviews and provide actionable insights and recommendations for campaign optimization.
Implement A/B testing strategies to continuously improve ad performance and ROI.
Communicate effectively with clients both verbally and in written form, demonstrating strong presentation skills.
Stay updated with industry trends and best practices, sharing insights with the team to enhance overall team performance.
REQUIREMENTS
1.5 - 2+ years experience in paid search. Digital ad agency experience.
Hands-on 'Keyboard' experience in search management platforms.
Supervise the everyday performance of search engine marketing (SEM) campaigns.
Manage monthly and daily spend activity on your assigned clients ( Six Figure Monthly Budgets Preferred – Minimum ).
Plan, coordinate, and administer numerous presentations for your managed accounts.
Lead regular status update calls with clients to ensure optimal performance.
Provide daily, weekly, monthly, and yearly reporting & analysis strategy.
Communicate key performance trends to your account lead and clients.
Conduct keyword research to drive new areas of growth for your clients.
Create effective ad copy to produce optimal click-through and conversion rates.
Work closely with display and digital marketing teams on development and execution of integrated marketing plans.
Ability to establish relationships with vendors (Google & MSN representatives).
Strong organizational skills and ability to balance tight deadlines and challenges.
Salary range is $62,000 - $80,000. Commensurate with experience. Compensation is determined on the skills, qualifications, certifications, tenure in the industry, and experience of the applicant along with the requirements of the position.
#J-18808-Ljbffr