Content Manager and AI Strategist

Thanks to our employees' feedback, HubSpot has been named the #2 Best Leadership Team in 2023 by Comparably!However you identify or whatever your path here, please apply if you see a position that makes your heart skip a beat. Come join us and help us build a global company where we're all proud to belong.The Content Offers team is at the heart of HubSpot’s lead generation strategy, orchestrating premium content across HubSpot Media's diverse portfolio of editorial products. This includes blog.hubspot.com, The Hustle, My First Million, along with numerous YouTube channels, podcasts, and newsletters.We're seeking a dynamic, forward-thinking content strategist to join our evolving offers program. This role will be responsible for not only helping to inform the strategy but also executing against it through the production of new content. The ideal candidate will be a self-starter who thrives in fast-paced, experimental environments, has experience leveraging AI tools to produce new content and experiences, and brings both a technical proficiency as well as a strong creative sensibility to the role.Key Responsibilities:Own content offer creation for emerging lead-gen channels and personas, including the production of proven offer formats like guides, reports, templates, and more.Determine how to leverage AI tools to accelerate offer creation output and develop interesting new content formats for our audiences, like turnkey GPTs, web apps, and interactive content.Integrate AI tools like Claude and ChatGPT into our content creation process to take advantage of a comprehensive library of years of evergreen text and video/audio content to turn our existing libraries into compelling, net-new lead-gen content.Partnering with your team, AI and Web Experience teams, and our SEO and Creators teams to develop monthly and quarterly content calendars aimed at converting visitors into leads via the production of content offers.Partner with creators, influencers, and other talent to produce unique, high-quality content.Reporting on the performance of net-new content and content optimizations to inform our future content development and help the team decide which high-impact opportunities to prioritize.Working cross-functionally to support HubSpot’s media channels, like the YouTube, Blog, and Newsletter teams with content offer creation for their channels.The Ideal Candidate:Is a self-starter with a proven track record of thriving in fast-paced, experimental environments.Possesses hands-on experience with AI products such as Claude and ChatGPT for generating new content and developing GPTs.Demonstrates a strong background in traditional content creation, including written editorials and directing the design of assets.Skilled in employing optimization methods to enhance content performance and effectiveness.Possesses a strong editorial sensibility and is able to balance AI-enabled insights with human creativity and judgment.Excels at working with data from various sources to inform problem-solving and creative execution.Be driven by helping their team meet and exceed aggressive conversion targets and individual career goals.Be passionate about creating purposeful and valuable content that helps business professionals grow better.Lead with empathy, serve as an ally for underrepresented communities, and create psychological safety to ensure the team can do their best work.Stays current with developments in AI and content marketing, balancing innovation with tried-and-true practices to improve our processes and results.Cash compensation range:

66000-99000 USD AnnuallyThis resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.Apply for This Job

Indicates a required fieldFirst Name *Last Name *Email *Phone *Resume/CV * AttachLinkedIn ProfileDo you currently have legal US work authorization? *Will you, now or in the future, require the support of HubSpot to maintain that authorization? *HubSpot, Inc. is an equal opportunity employer. As a federal contractor, we take affirmative action to ensure equal opportunity and all candidates are considered without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, marital status, ancestry, physical or mental disability, veteran status, or any other legally protected characteristics.

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