AVE by Korman Communities
Marketing Director
AVE by Korman Communities, King of Prussia, Pennsylvania, United States,
The Marketing Director is responsible for envisioning and delivering the marketing strategy for our portfolio of communities nationwide including acquisitions and new development lease-ups. This position will drive the development and implementation of marketing plans that achieve brand awareness and revenue growth.
As the Marketing Director, you will work closely with our COO, VP of Marketing Analytics, and Property Leadership to identify market trends to develop pricing strategies, both traditional and digital marketing efforts, and marketing campaigns to attract qualified traffic and manage the execution of all activities. You will collaborate with the SVP, Communications to develop strategic Marketing & Communications Plans for both new and existing properties.
Your role will be multifaceted, encompassing website strategy, search engine marketing (SEO/PPC), social media advertising, internal listing site strategy (ILS), CRM innovation, and performance analysis. You will manage our external SEM agency and ILS partners.
This position offers a unique opportunity to make a significant impact on the success of our rapidly growing fifth-generation, family-owned-and-operated real estate company. This role provides tons of long-term career growth and advancement opportunity.
The Marketing Director will report directly to the COO. This role will have a hybrid schedule, which will be a mix of working on-site and from home, with up to 50% travel required as needed throughout all AVE markets nationwide.
Responsibilities:
Brand Marketing Strategy
Develop and implement strategic brand marketing plan to achieve company objectives and targets, with a primary focus on enhancing our online visibility, driving traffic to our website and delivering an elevated user experience.
Serve as a change agent to bring digital thinking and make end-to-end consumer experiences a priority for the organization.
Develop go-to-market strategy in new markets to achieve property specific goals and drive leasing velocity from pre-leasing through stabilization.
Meet with Property Leadership to develop marketing strategies and campaigns and manage their execution to drive sales goals.
Participate in department and interdepartmental planning and management teams, and work cross-functionally to improve processes within the organization.
Educate on-site leadership on the digital landscape, processes, and strategies.
Web Strategy and CMS
Drive the development and implementation of digital marketing strategies.
Collaborate with brand, in-house, and external teams to ensure that our digital approach is aligned with brand pillars, marketing objectives, and business goals.
Lead SEO and SEM strategies to improve our online visibility and drive organic and paid traffic to our website.
Develop and implement a comprehensive paid social media strategy across multiple platforms.
Develop email marketing strategy, segmentation, and automation to nurture customer relationships and drive conversions.
Collaborate with SVP, Communications and Web Marketing Manager to develop web strategies to enhance the user experience of the website including site navigation, content development, check-out funnel and promotional campaigns.
Work with operations and sales team to optimize E-Commerce software and CRM capabilities to support the business needs.
Manage relationships with external agencies and vendors through negotiating contracts, managing performance, metrics, and identifying opportunities for collaboration and mutual growth.
Online Listing Site Management
Manage strategy and partnerships with online listing sites (Apartments.com, Zillow, Apartmentguide, Apartmentlist, etc.).
Responsible for implementing furnished listings on 3rd party platforms including but not limited to Airbnb, VRBO, Furnishedfinder, etc.
Other
Stay informed about industry trends and best practices in digital marketing, continuously seeking opportunities to innovate and improve our online marketing efforts.
Ensure AVE remains a leader in the digital space by staying ahead of technology trends and opportunities.
Collaborate with external vendors and agencies, such as web developers, designers, and advertising partners, to execute digital marketing initiatives and achieve business objectives.
Requirements:
Bachelor's degree in marketing, business, or a related field.
5-8 years of experience in marketing, with a focus on developing digital marketing strategies and driving results, preferably in multi-family or hotel/hospitality.
Proven experience developing and managing search engine marketing (PPC/SEO) strategy to drive traffic and customer acquisition.
Multi-family lease-up strategy experience desirable.
Proven track record of successfully developing and executing marketing campaigns that drive growth and brand recognition.
Strong leadership experience influencing change internally/selling programs to executives desirable.
Exceptional communication and interpersonal skills with attention to detail and the ability to convey complex business strategies clearly.
Strong knowledge of emerging marketing trends and technologies.
Demonstrates strong business judgment and sound decision-making skills; identifies, prioritizes, and articulates highest impact initiatives.
Experience managing external partners and agencies.
Strong analytical skills and experience using web analytics tools (e.g., Google Analytics) and ability to make data-driven decisions.
Ability to collaborate effectively with cross-functional teams.
Strong project management skills and ability to manage multiple projects simultaneously.
Supervisory or managerial experience a plus.
Certifications in digital marketing or related fields (e.g., Google certification) are desirable.
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As the Marketing Director, you will work closely with our COO, VP of Marketing Analytics, and Property Leadership to identify market trends to develop pricing strategies, both traditional and digital marketing efforts, and marketing campaigns to attract qualified traffic and manage the execution of all activities. You will collaborate with the SVP, Communications to develop strategic Marketing & Communications Plans for both new and existing properties.
Your role will be multifaceted, encompassing website strategy, search engine marketing (SEO/PPC), social media advertising, internal listing site strategy (ILS), CRM innovation, and performance analysis. You will manage our external SEM agency and ILS partners.
This position offers a unique opportunity to make a significant impact on the success of our rapidly growing fifth-generation, family-owned-and-operated real estate company. This role provides tons of long-term career growth and advancement opportunity.
The Marketing Director will report directly to the COO. This role will have a hybrid schedule, which will be a mix of working on-site and from home, with up to 50% travel required as needed throughout all AVE markets nationwide.
Responsibilities:
Brand Marketing Strategy
Develop and implement strategic brand marketing plan to achieve company objectives and targets, with a primary focus on enhancing our online visibility, driving traffic to our website and delivering an elevated user experience.
Serve as a change agent to bring digital thinking and make end-to-end consumer experiences a priority for the organization.
Develop go-to-market strategy in new markets to achieve property specific goals and drive leasing velocity from pre-leasing through stabilization.
Meet with Property Leadership to develop marketing strategies and campaigns and manage their execution to drive sales goals.
Participate in department and interdepartmental planning and management teams, and work cross-functionally to improve processes within the organization.
Educate on-site leadership on the digital landscape, processes, and strategies.
Web Strategy and CMS
Drive the development and implementation of digital marketing strategies.
Collaborate with brand, in-house, and external teams to ensure that our digital approach is aligned with brand pillars, marketing objectives, and business goals.
Lead SEO and SEM strategies to improve our online visibility and drive organic and paid traffic to our website.
Develop and implement a comprehensive paid social media strategy across multiple platforms.
Develop email marketing strategy, segmentation, and automation to nurture customer relationships and drive conversions.
Collaborate with SVP, Communications and Web Marketing Manager to develop web strategies to enhance the user experience of the website including site navigation, content development, check-out funnel and promotional campaigns.
Work with operations and sales team to optimize E-Commerce software and CRM capabilities to support the business needs.
Manage relationships with external agencies and vendors through negotiating contracts, managing performance, metrics, and identifying opportunities for collaboration and mutual growth.
Online Listing Site Management
Manage strategy and partnerships with online listing sites (Apartments.com, Zillow, Apartmentguide, Apartmentlist, etc.).
Responsible for implementing furnished listings on 3rd party platforms including but not limited to Airbnb, VRBO, Furnishedfinder, etc.
Other
Stay informed about industry trends and best practices in digital marketing, continuously seeking opportunities to innovate and improve our online marketing efforts.
Ensure AVE remains a leader in the digital space by staying ahead of technology trends and opportunities.
Collaborate with external vendors and agencies, such as web developers, designers, and advertising partners, to execute digital marketing initiatives and achieve business objectives.
Requirements:
Bachelor's degree in marketing, business, or a related field.
5-8 years of experience in marketing, with a focus on developing digital marketing strategies and driving results, preferably in multi-family or hotel/hospitality.
Proven experience developing and managing search engine marketing (PPC/SEO) strategy to drive traffic and customer acquisition.
Multi-family lease-up strategy experience desirable.
Proven track record of successfully developing and executing marketing campaigns that drive growth and brand recognition.
Strong leadership experience influencing change internally/selling programs to executives desirable.
Exceptional communication and interpersonal skills with attention to detail and the ability to convey complex business strategies clearly.
Strong knowledge of emerging marketing trends and technologies.
Demonstrates strong business judgment and sound decision-making skills; identifies, prioritizes, and articulates highest impact initiatives.
Experience managing external partners and agencies.
Strong analytical skills and experience using web analytics tools (e.g., Google Analytics) and ability to make data-driven decisions.
Ability to collaborate effectively with cross-functional teams.
Strong project management skills and ability to manage multiple projects simultaneously.
Supervisory or managerial experience a plus.
Certifications in digital marketing or related fields (e.g., Google certification) are desirable.
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