Siter-Neubauer
UX Manager
Siter-Neubauer, Des Moines, Iowa, United States, 50319
Siter-Neubauer & Associates is currently conducting a search for UX Manager:The Employer is the world's leading source for outdoor goods, hunting equipment, gunparts and survival gear. They are family owned business that has been in existence for over 75 years.Job Description
This position is responsible for overall user experience with the Employer's family of E-commerce websites by creating and maintaining state of the art online user experience leading to increased conversion or customer engagement among the family of sites. The UX manager is also responsible for the UX strategy and execution for all display platforms including desktop, tablet and mobile.Principal Duties and ResponsibilitiesOperationalUser Experience
Monitors customer patterns through the use of analytical tools and identifies conversion opportunities.
Compares customer patterns to best practices
Using customer profiles, organizes site content to reflect best practices in customer segment online shopping behavior
Stays abreast of emerging web technologies and evaluates against the Employers' experience
Works with web developers, software providers, and all external partners to implement and test data and website enhancements
Responsible for navigational and interaction design of the websites, mobile sites and other digital formats in accordance with brand guidelines and e-commerce design best practices
Drive usability testing plans and execution with 3rd party partners
Website Integrity
Determines whether to add or change content, images, categories, video, media
Works with Director of IT, hosting providers and web developers to identify, troubleshoot and resolve website security issues
Identifies ways to optimize content to amplify user experience and provide better content
Assures that all site pages and paths are highly usable and offer a seamless experience
Coordinates with internal merchandising team to actively promote key products based on numerous factors
Leverages site merchandising software to optimize conversion and user experience
Reviews purchasing behaviors by customer segments and identifies ways to better serve the customer through technologyResearch & AnalysisOversees various research projects such as:
SWOT analysis
Analysis of competition
User Polls
Monitors we sites of competition and performs SWOT analysis and takes appropriate actions
Participates in evaluating the effectiveness of training content by analyzing customer behaviors.
Analyzes trends and identifies most common questions, customer behaviors, etc.
Provides reports on trends an findings to Director of E-Commerce
Strategic
Responsible for delivering exceptional user experience that differentiates the Employer within the industry
Works with Director of E-Commerce to conceptualize and execute all user experience and customer facing enhancements and establish priorities for the road-map to the family of websites
Creates a unique customer perception of the Employer from its competitors through a positive online experience
Works with customers and potential customers to identify needs and opportunist to improve user experience through gap analysis
Develops, approves and executes plans to successfully promote the Employer's brands to drive sales
Participates in incorporating websites of acquired businesses into the Employer's family of websites
Leads the development & consistent execution of navigation and interaction design standards
Leadership
Works and negotiates in collaboration with other related functional groups, such as IT, marketing, graphics, merchandising departments, contact center, Gun Tech and outside agencies and advertisers.
Demonstrates strong communications and interpersonal skills, a customer service orientation and the ability to implement projects in a team-oriented environment
Demonstrates a willingness to learn and work hands-on with other technologies
Hires, leads and mentors team of interaction design and information architects
Coordinates work utilizing administrative, project management and relationship management skills
Collaborates with marketing and site merchandising to prioritize work in accordance with business needs such as marketing events and product launches
Takes the lead on special projects or cross functional teams as needed
Evaluates and manages 3rd party design & usability partners and agencies
Partners with analytics team to understand site behavior patterns and make data driven design decisions
Educates and evangelizes member-centric design principles across the organization
Partners with traffic manager to assign resources for all incoming work
Partners with e-commerce leader to establish priorities for and roadmap for site design improvements
Provides reports on trends and findings to Director of E-Commerce
Tracks and reports web metrics including:
Page conversion by product and category
Content accuracy Project completion Etc.
Tracks and reports website response and up time
Product taxonomy
Responsible for ensuring best representation of product categorization and organization in user friendly structure
Maintains product taxonomy across family of websitesQualifications
Knowledge and ExperienceBachelor's degree in Marketing, Advertising or related discipline
5+ Years web optimization, online marketing or merchandising experience with an online retailer
Knowledge and experience with online analytical and reporting tools (Omniture preferred)
Knowledge and experience in a customer focused business including best practices for merchandising and sales
Knowledge and experience "closing a sale" in the online experience
Knowledge and experience building a business plan
Business Acumen
Targeted Marketing Experience
SkillsStrong analytical and problem solving skills
Project and Time management skills
Strong communication and presentation skills
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This position is responsible for overall user experience with the Employer's family of E-commerce websites by creating and maintaining state of the art online user experience leading to increased conversion or customer engagement among the family of sites. The UX manager is also responsible for the UX strategy and execution for all display platforms including desktop, tablet and mobile.Principal Duties and ResponsibilitiesOperationalUser Experience
Monitors customer patterns through the use of analytical tools and identifies conversion opportunities.
Compares customer patterns to best practices
Using customer profiles, organizes site content to reflect best practices in customer segment online shopping behavior
Stays abreast of emerging web technologies and evaluates against the Employers' experience
Works with web developers, software providers, and all external partners to implement and test data and website enhancements
Responsible for navigational and interaction design of the websites, mobile sites and other digital formats in accordance with brand guidelines and e-commerce design best practices
Drive usability testing plans and execution with 3rd party partners
Website Integrity
Determines whether to add or change content, images, categories, video, media
Works with Director of IT, hosting providers and web developers to identify, troubleshoot and resolve website security issues
Identifies ways to optimize content to amplify user experience and provide better content
Assures that all site pages and paths are highly usable and offer a seamless experience
Coordinates with internal merchandising team to actively promote key products based on numerous factors
Leverages site merchandising software to optimize conversion and user experience
Reviews purchasing behaviors by customer segments and identifies ways to better serve the customer through technologyResearch & AnalysisOversees various research projects such as:
SWOT analysis
Analysis of competition
User Polls
Monitors we sites of competition and performs SWOT analysis and takes appropriate actions
Participates in evaluating the effectiveness of training content by analyzing customer behaviors.
Analyzes trends and identifies most common questions, customer behaviors, etc.
Provides reports on trends an findings to Director of E-Commerce
Strategic
Responsible for delivering exceptional user experience that differentiates the Employer within the industry
Works with Director of E-Commerce to conceptualize and execute all user experience and customer facing enhancements and establish priorities for the road-map to the family of websites
Creates a unique customer perception of the Employer from its competitors through a positive online experience
Works with customers and potential customers to identify needs and opportunist to improve user experience through gap analysis
Develops, approves and executes plans to successfully promote the Employer's brands to drive sales
Participates in incorporating websites of acquired businesses into the Employer's family of websites
Leads the development & consistent execution of navigation and interaction design standards
Leadership
Works and negotiates in collaboration with other related functional groups, such as IT, marketing, graphics, merchandising departments, contact center, Gun Tech and outside agencies and advertisers.
Demonstrates strong communications and interpersonal skills, a customer service orientation and the ability to implement projects in a team-oriented environment
Demonstrates a willingness to learn and work hands-on with other technologies
Hires, leads and mentors team of interaction design and information architects
Coordinates work utilizing administrative, project management and relationship management skills
Collaborates with marketing and site merchandising to prioritize work in accordance with business needs such as marketing events and product launches
Takes the lead on special projects or cross functional teams as needed
Evaluates and manages 3rd party design & usability partners and agencies
Partners with analytics team to understand site behavior patterns and make data driven design decisions
Educates and evangelizes member-centric design principles across the organization
Partners with traffic manager to assign resources for all incoming work
Partners with e-commerce leader to establish priorities for and roadmap for site design improvements
Provides reports on trends and findings to Director of E-Commerce
Tracks and reports web metrics including:
Page conversion by product and category
Content accuracy Project completion Etc.
Tracks and reports website response and up time
Product taxonomy
Responsible for ensuring best representation of product categorization and organization in user friendly structure
Maintains product taxonomy across family of websitesQualifications
Knowledge and ExperienceBachelor's degree in Marketing, Advertising or related discipline
5+ Years web optimization, online marketing or merchandising experience with an online retailer
Knowledge and experience with online analytical and reporting tools (Omniture preferred)
Knowledge and experience in a customer focused business including best practices for merchandising and sales
Knowledge and experience "closing a sale" in the online experience
Knowledge and experience building a business plan
Business Acumen
Targeted Marketing Experience
SkillsStrong analytical and problem solving skills
Project and Time management skills
Strong communication and presentation skills
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