Boston University
MARKETING CLOUD ADMINISTRATOR, Development & Alumni Relations, Alumni Operations
Boston University, Boston, Massachusetts, us, 02298
Our Mission
We in Boston University Development & Alumni Relations (DAR) harness the power of philanthropy to make an excellent education accessible and welcoming to all, and to advance BU’s global leadership in research, scholarship, artistic creation, and professional practice. To support our work, we have built—and are continuing to build—an outstanding team of dynamic, mission-driven advancement professionals who constantly strive to create an environment where everyone belongs. Where it’s not just about a job, but a career and a community.
Alumni Engagement at Boston University
The Alumni Engagement team is dedicated to understanding alumni, strengthening pride and awareness, and facilitating ways to grow and sustain the base of alumni engaging with and supporting Boston University. The team has oversight of alumni digital strategy, alumni experience operations, and measuring engagement—through both attitudinal and behavioral dimensions—of more than 350,000 alumni across the globe.
Marketing Cloud Administrator
This role will serve as a primary administrator for Marketing Cloud for Boston University Development & Alumni Relations (DAR). In this position, you will be part of a high-performing and collaborative team. As DAR converts to Marketing Cloud, this role will be essential with branding and email platform adoption, ensuring data lists are synced with Salesforce database and available for use at any time, driving innovation in the areas of integrated, multi-channel communication flows, including SMS, video, and phone. Assists with form building, event requests, and event attendance reporting as needed.
Responsibilities:
The Marketing Cloud Administrator role is primarily responsible for setting up, managing, and optimizing Salesforce marketing cloud environment. You will partner with Salesforce and DAR marketing teams to design solutions that ensure maximum utilization of the marketing cloud platform and achieve engagement goals, including the design and implementation of complex Marketing Cloud automation workflows.
Collaborate with the Salesforce implementation team to ensure effective development of the Marketing Cloud platform for DAR.
Configure, manage, and support Marketing Cloud environment including but not limited to journeys, data extensions, users, user roles, connectors, and integrations.
Help prepare datasets for email marketing and maintain synchronized data from Salesforce CRM to Marketing Cloud and from other technology platforms.
Keep up to date with Marketing Cloud releases, proactively research and make recommendations to optimize marketing activities through new features.
Provide technical guidance and training for building sophisticated email campaigns and customer journeys.
Develop test and measurement strategy with the marketing team to track the success of marketing campaigns.
Support and maintain Preference Center and rules within Marketing Cloud to give DAR users better management with college communications messages and engagement. Ensure compliance with CAN-SPAM, GDPR, and other privacy regulations.
Assist in planning and releasing segmented communications channels and flow for alumni engagement lifecycle.
Prepare profiles of key targets that provide a broad overview listing attributes of Boston University alums.
#J-18808-Ljbffr
We in Boston University Development & Alumni Relations (DAR) harness the power of philanthropy to make an excellent education accessible and welcoming to all, and to advance BU’s global leadership in research, scholarship, artistic creation, and professional practice. To support our work, we have built—and are continuing to build—an outstanding team of dynamic, mission-driven advancement professionals who constantly strive to create an environment where everyone belongs. Where it’s not just about a job, but a career and a community.
Alumni Engagement at Boston University
The Alumni Engagement team is dedicated to understanding alumni, strengthening pride and awareness, and facilitating ways to grow and sustain the base of alumni engaging with and supporting Boston University. The team has oversight of alumni digital strategy, alumni experience operations, and measuring engagement—through both attitudinal and behavioral dimensions—of more than 350,000 alumni across the globe.
Marketing Cloud Administrator
This role will serve as a primary administrator for Marketing Cloud for Boston University Development & Alumni Relations (DAR). In this position, you will be part of a high-performing and collaborative team. As DAR converts to Marketing Cloud, this role will be essential with branding and email platform adoption, ensuring data lists are synced with Salesforce database and available for use at any time, driving innovation in the areas of integrated, multi-channel communication flows, including SMS, video, and phone. Assists with form building, event requests, and event attendance reporting as needed.
Responsibilities:
The Marketing Cloud Administrator role is primarily responsible for setting up, managing, and optimizing Salesforce marketing cloud environment. You will partner with Salesforce and DAR marketing teams to design solutions that ensure maximum utilization of the marketing cloud platform and achieve engagement goals, including the design and implementation of complex Marketing Cloud automation workflows.
Collaborate with the Salesforce implementation team to ensure effective development of the Marketing Cloud platform for DAR.
Configure, manage, and support Marketing Cloud environment including but not limited to journeys, data extensions, users, user roles, connectors, and integrations.
Help prepare datasets for email marketing and maintain synchronized data from Salesforce CRM to Marketing Cloud and from other technology platforms.
Keep up to date with Marketing Cloud releases, proactively research and make recommendations to optimize marketing activities through new features.
Provide technical guidance and training for building sophisticated email campaigns and customer journeys.
Develop test and measurement strategy with the marketing team to track the success of marketing campaigns.
Support and maintain Preference Center and rules within Marketing Cloud to give DAR users better management with college communications messages and engagement. Ensure compliance with CAN-SPAM, GDPR, and other privacy regulations.
Assist in planning and releasing segmented communications channels and flow for alumni engagement lifecycle.
Prepare profiles of key targets that provide a broad overview listing attributes of Boston University alums.
#J-18808-Ljbffr