Field Marketing Services Analyst

Hotel:

Corp Atlanta Ravinia, Three Ravinia Drive, Suite 100, 30346We want to welcome you to a world of bringing True Hospitality to everyone. When you join us at IHG, you become part of our global family—a welcoming culture of warmth, honesty, and a passion for providing True Hospitality.With over 370,000 colleagues in nearly 100 countries sharing our values, countless opportunities are at your fingertips.Purpose of the roleResponsible for the development, implementation, maintenance and administration of hotel-level and program-specific reporting and analysis for IHG Field Marketing Services, including execution of reporting needs, data gathering, distribution, analysis and strategic recommendations for internal and external stakeholders.Identify and document KPIs for each Field Marketing Service including but not limited to website performance, paid media, search engine optimization, social media and overarching hotel performance.Manage and execute extraction of data from various sources and systems. Design, build, distribute reports for hotel meetings, impact reporting and various leadership requirements.Review data for accuracy and troubleshoot any errors in reporting, extracting, and warehousing of data; make recommendations and/or initiate correction procedures.Design, produce, review and distribute key hotel-, service-specific reports and analysis, as well as ad-hoc reports as requested.Develop and implement automated reporting and tools.Perform hands-on analyses on large volumes of hotel-level participation & performance data.Provide training and education to Field Marketing team and other internal partners on reporting structures and data analysis.Develop and implement Field Marketing Services Impact Reports and contribute to program’s overarching value proposition for new business development and internal/leadership presentations.Maintain and optimize Field Marketing Services program and hotel participation data and manage distribution to various internal teams/systems.Actively participate in the development of new services and initiatives to proactively identify supporting data, analysis, trending and reporting and requirements.Produce and present executive program impact data and participation summaries for various meetings and presentations to internal & external stakeholders.Act as primary reporting liaison for various teams within assigned function, ensuring data integrity and system interface of related programs and reporting tools.Align with Global Field Marketing Services teams as appropriate.Key Shared AccountabilitiesField Marketing Services (AMER & Global)Key InterfacesCommercial Marketing and Commercial Services Teams, including Revenue Management for HireGlobal Marketing Shared Services/Marketing EffectivenessData ManagementAnalytics and SalesForce Center of ExcellenceBrands Analysts in other departments to align with reporting methodologies, metrics definitions, and best practice.Educational backgroundBachelor’s degree in Business, Hospitality, Marketing Analytics or related fields, or an equivalent combination of education and work-related experience.Critical Experience & Expertise5-7 years progressive work-related experience with emphasis on hospitality marketing and analytics.To be considered for this position, candidates must possess prior experience in hospitality or hotel marketing teams.Technical Skills & KnowledgeDemonstrated technical aptitude with various computer systems and data including MS Office (Excel and Access), Tableau, Adobe Analytics and SalesForce (or comparable platforms). Advanced Excel skills are a requirement including the use of macros to streamline report-publishing process.Demonstrated knowledge of hotel commercial performance and digital performance analysis.Demonstrated experience in a decision-support and data warehousing environment.Demonstrated project management experience in organizing, planning and executing large-scale projects.Demonstrated understanding of business analysis processes and ability to provide strategic insights based on data.Demonstrates clear, concise, and effective communication and presentation skills, including the ability to develop impactful data visualizations, present information to various internal and external audiences, and gain buy-in by storytelling through data.Demonstrated ability to manage multiple projects simultaneously and efficiently, and to perform concurrent tasks that require technical and functional competence.OwnsPosition is responsible for understanding general trending and overall interpretation of key data that drives decisions on hotel marketing strategy and leadership direction.Responsible for the completion of high priority processes that require a timely and accurate execution.Responsible for ensuring the accuracy of data and reporting that drives leadership priorities.Location:

RemoteSalary:

The salary range for this role is $58,834 to $119,820. This is the lowest to highest pay scale we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future.Benefits:

We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401k, and any other benefits to eligible employees.Equal Opportunity Statement:

At IHG Hotels & Resorts, we are proud to be an equal-opportunity employer. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to an individual’s race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.

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