Visual Merchandising Designer

DescriptionAs a Visual Merchandising Designer, you will be responsible for creating and illustrating visually captivating displays and environments within retail spaces to attract customers, engage their interest, and influence their buying decisions. This is achieved through strategically designed displays, product placement, and graphics using 3D and 2D software. Visual Merchandising Designers collaborate internally with Sales, Project Management, Production Designers, and Structural Designers, as well as externally with clients and agencies, to align display concepts with marketing strategies, retailer requirements, and seasonal campaigns.JOB FUNCTION/PURPOSEThe essential functions of a Visual Merchandising Designer focus on creating compelling and effective visual displays within retail environments.Applying advanced design principles such as balance, hierarchy, and visual storytelling, along with incorporating various design elements like textures, patterns, and gradients, to create compelling and visually appealing displays.Creating 3D models and renderings of displays to provide clients and stakeholders with a realistic preview, integrating 3D elements seamlessly into physical store layouts for a more immersive experience, and collaborating with production teams to ensure the feasibility of 3D designs during fabrication.Selecting and sourcing materials that align with the display concept and brand image, exploring innovative textures for tactile elements, and balancing aesthetics with practical considerations like durability and cost.Conducting in-depth consumer research to identify target audience preferences and behaviors, using these insights to tailor display designs, and analyzing customer feedback on previous displays to inform future design decisions.Taking a lead role in managing display projects from concept to execution, establishing timelines, milestones, and deliverables, and coordinating with cross-functional teams to ensure seamless execution.Staying up to date with the latest retail trends, visual merchandising techniques, and display innovations, incorporating emerging trends and technologies into designs, and identifying opportunities for the brand to stand out through innovative displays.Addressing client feedback to refine design direction, building strong client relationships through professionalism and understanding their needs, and confidently presenting design concepts with visual aids and persuasive communication.Integrating sustainable design practices into display concepts by utilizing recycled or environmentally friendly materials when feasible, and educating clients and team members about the benefits of these practices.Collaborating closely with retailers' visual merchandising guides to align display designs with the store layout and theme, ensuring displays enhance product visibility and drive sales, and coordinating with visual merchandisers to maintain a cohesive in-store experience.Curating a library of high-quality visual content, such as stock photography, illustrations, and graphics, integrating this content into displays to add depth and context, and collaborating with production and graphic designers to create custom visuals for specific campaigns.Analyzing data on display performance, such as foot traffic and sales uplift, using insights to optimize future strategies and improve ROI, and preparing reports and presentations to communicate the impact of displays on key performance indicators.RequirementsEDUCATION, EXPERIENCE & COMPETENCIESBachelor’s degree in Industrial Design, Visual Merchandising, Exhibit Design, or equivalent experience required.Proficiency in 3D Studio Max (3-5 years), Adobe Creative Suite (Illustrator, Photoshop) is essential.CAD experience (ArtiosCAD or equivalent) is a plus.Experience in the corrugated industry, including displays, graphics, and point-of-purchase (POP) materials, is advantageous.Familiarity with printing processes, print dies, lithography, and corrugated production conversion processes is a plus.Robust portfolio reflecting outstanding design capabilities.Valid Driver’s License with DMV evidence of good driving record.Core CompetenciesHigh ethical standards. Models and supports organization’s goals and values; adapts to changing conditions; demonstrates persistence and overcomes obstacles.Demonstrates energy and passion about what they do and knows how to balance work and fun.Operates with a customer service orientation internally and externally.Acts as an owner of the business and instills that same attitude and level of action in others.Regularly involves others in decisions that affect their job or work environment.Strong project management skills, including the ability to prioritize, balance, and manage multiple efforts with strong results/goal orientation.Displays original thinking and creativity; meets challenges with resourcefulness.Excellent communication (oral and written) and interpersonal skills.OTHERUS Persons Only (US citizens, lawful permanent residents, refugee or asylee – all require proper identification and documentation).Up to 10% local travel.Physical and Environmental Requirements: While performing the duties of this Job, the employee is regularly required to talk or hear. The employee is frequently required to stand and sit. The employee is occasionally required to walk and reach with hands and arms. The employee must occasionally lift and/or move up to 40 pounds.Work environment includes front-office and manufacturing. The noise level in the work environment is usually moderate.Pre-Employment Verifications: Must pass background and reference checks, drug screen, and physical examination prior to employment.In accordance with our company’s duty to provide and maintain a workplace that is free of known hazards, all employees are required to provide proof of their full vaccination status for COVID-19.

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