Logo
Curtiss-Wright Corporation

Digital Marketing and Web Specialist - Remote East or Central US

Curtiss-Wright Corporation, Ashburn, Virginia, United States, 22011


Digital Marketing and Web Specialist - Remote East or Central US in Ashburn, Virginia

We have a great opportunity for a Digital Marketing and Web Specialist to join our team in the Defense Solutions Group.We are looking for a self-motivated digital marketing and web specialist to join our fast-paced marketing team to play a crucial role in developing and executing our marketing automation projects, digital advertising, and website updates to optimize lead generation and the user experience. Responsibilities include:Nurturing customers, testing and analyzing campaigns and click-throughs.Defining and targeting audience segments.Orchestrating campaigns and creating landing pages.Ensuring compliance with data privacy laws and best practices.Measuring and reporting on trends, and assessing against KPI goals.Participating in marketing promotions and initiatives to help drive lead generation and identify B2B market buyer trends.Location:

Remote - East or Central US - Not New York or CaliforniaWe Take Care of Our People:Paid Time Off401K with Employer Match and Profit SharingHealth and Wellness BenefitsLearning and Development OpportunitiesReferral ProgramCompetitive PayRecognitionEmployee Stock Purchase PlanInclusive & Supportive CultureKey Responsibilities:Marketing Automation:

Utilize marketing automation software to create, schedule, and manage campaigns and analyze effectiveness.Digital Marketing:

Utilize digital advertising platforms to create, optimize, manage, and analyze online B2B advertising including Google, LinkedIn, and other ad campaigns.Website:

Ensure our web pages meet high standards of quality, performance, and user experience. Create, edit, proofread, and publish web content. Support backend performance optimization, SEO implementation, and technologies.Workflow Design/Campaign Orchestration:

Design and implement automated workflows for lead scoring, email campaigns, and customer engagement.Data Analysis:

Analyze campaign performance data to recommend optimization strategies.Collaboration:

Work closely with our designers, product marketing managers, and teams to execute marketing promotion initiatives.What You Bring:Proficiency:

Familiarity with marketing automation, analytics, and content management systems (e.g., Oracle Eloqua, Drupal, Marketo, GA4, Google Ads, LinkedIn Ads, SEM Rush, Excel).Analytical Skills:

Ability to analyze data and identify trends.Marketing Knowledge:

Basic understanding of marketing concepts, principles, and tactics, including search engine optimization and web publishing.Communication:

Strong communication skills to collaborate effectively with cross-functional teams.Associate or bachelor’s degree in marketing, business, or a related field.Excellent communication skills, both in writing and verbally.Attention to detail for proofreading and finding errors.Superior organizational skills and a natural curiosity for continuous improvement.Solid PC skills including MS Office (Excel), Wrike, Eloqua, GA4, databases, Drupal, LinkedIn Ads, PowerBI, and Google Ads.Who We Are:Curtiss-Wright's Defense Solution division is a trusted leader in delivering superior products and services that meet the defense and aerospace industries' toughest challenges. Our solutions address air, ground, and naval defense applications, focusing on growth segments with a high demand for advanced technology.Join the WRIGHT Team!Curtiss-Wright values diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.If you require accommodation due to a disability at any time during the recruitment and/or assessment process, please contact Talent Acquisition.

#J-18808-Ljbffr