Borderless Capital
Growth Marketing Manager, App Marketing
Borderless Capital, Los Angeles, California, United States,
CookUnity is a chef-to-you marketplace connecting talented chefs with consumers, revolutionizing meal delivery. We bring small-batch, restaurant-quality meals to eaters nationwide, crafted by a diverse collective of all-star chefs. With over 100 inspired chefs from cities like NYC, LA, Austin, and more, our weekly subscription offers a wide range of hand-crafted meals to cater to various palates and dietary preferences.By delivering over 1 million meals per month, we're also empowering working chefs, tripling their income, and supporting their growth. CookUnity believes in fueling stronger communities, partnering with Food Bank For New York City to combat food insecurity across all five boroughs.About the CookUnity Growth Team
The Growth Marketing Team leads the company's efforts to acquire new eaters across a variety of channels. This is more than the ambition of expanding audiences, increasing traffic and conversion rate whilst keeping CAC low. CookUnity has an incredible chef-driven story to tell—and a mind-blowing, must-taste product to introduce to the world. And because of this, the sky's the limit in crafting an alluring proposition and leveraging magnetic content. We have an incredible mission, as a marketing team, to not simply shake up the known Weekly Meal Plans and On-Demand Food Delivery categories, but usher in a new era of the chef-centric marketplace.About the Role
We are seeking a passionate and data-driven Growth Marketing Manager of App Marketing to join our dynamic growth team. As a key performance marketer, you will play a pivotal role in driving new user growth through mobile acquisition and app/play store strategies, while optimizing for cost efficiency and ROI. Your focus will be on attracting new customers to CookUnity’s website and mobile app to bring our delicious ready to eat meals to a wider range of subscription customers.This is an excellent opportunity for someone passionate about the mobile and app marketing landscape. He/she will possess a natural ability to influence a cross-functional team to build the optimal video content strategy that educates, informs and converts new customers through innovative strategies and tactics.We're looking for someone who can lead the video marketing efforts and drive engagement through captivating and effective visual content and optimization techniques to ensure the content is findable across the key search engines. You'll have the opportunity to work with a talented cross-functional team and play a key role in shaping the online presence of CookUnity’s brand and bring a love for optimizing highly engaging video narratives and storytelling to get our word out to more consumers!Responsibilities
Plan, implement, test, and measure mobile campaigns to drive traffic to our mobile and app experiences to increase inbound conversions.Perform audience research to develop new campaign ideas for play/app store and other mobile advertising platforms.Conduct customer segmentation and utilize innovative mobile strategies to target key segments effectively.Manage day-to-day performance across several media channels including App Store, Play Store, YieldMo, etc.Regular optimization and monitoring of our campaigns, focusing on direct response and performance.Analyze performance data and report on results, including campaign results across various customer segments to determine future investments.Collaborate with brand, product marketing, content marketing, sales, and customer success to ensure alignment with our growth goals and strategies.Oversee and coordinate the work of external agencies and vendors (SEO, design, etc.).Requirements
A Bachelor’s degree with a strong academic record and/or proven relevant experience in a mobile or growth marketing role focused on app marketing tactics.5+ years of experience in Growth Marketing, or hands-on experience in building and running mobile and in-app marketing campaigns.A deep understanding of algorithms and the latest technical advancements in the field of mobile and app tracking.High data IQ with a focus on driving conversions and revenue for DTC businesses.A great team player and fun to work with, a collaborative attitude and comfortable working in a fast-paced environment.Strong analytical skills with the ability to interpret data, identify trends and make data-driven decisions.Proactive and self-motivated with keen attention to detail.A creative-minded person with a strong interest in developing a cohesive brand presence across marketing touchpoints.Excellent communication and interpersonal skills, with the ability to build and maintain relationships with partners and stakeholders.Personal Characteristics
Entrepreneurial and resilient with a high level of energy, and an unrelenting drive to succeed and win.Collaborative and results-oriented, willing to share knowledge and contribute to a positive team dynamic.Eager to learn, takes initiative, and continuously improve performance and process.Superior communication, presentation and organizational skills.Highly intellectual – ability to think deeply, qualitatively and quantitatively about business problems, breaking down issues and presenting solutions.Strong mix of conceptual, data-driven, and analytical capabilities but also a hands-on and agile mentality.Benefits
Health Insurance coverage401k PlanWe grow, you grow: Stock Options Plan granted on Day 1Eligible for a bi-annual performance bonusPTO policy and paid sick days / Unlimited PTO5-year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbaticalFamily leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paidCompassionate Leave: 3-5 days each time the need arisesA generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthlyWellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestylePersonalized Spanish coachAwesome opportunity to join a company that is looking to change how we eat and how chefs work!Compensation
All final pay rates will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.Pay Range for this position: $90,000 — $120,000 USDIf you’re interested in this role, please submit your application and if we think you might be a fit, we'll get in touch with you. Thank you for your time!CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.
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The Growth Marketing Team leads the company's efforts to acquire new eaters across a variety of channels. This is more than the ambition of expanding audiences, increasing traffic and conversion rate whilst keeping CAC low. CookUnity has an incredible chef-driven story to tell—and a mind-blowing, must-taste product to introduce to the world. And because of this, the sky's the limit in crafting an alluring proposition and leveraging magnetic content. We have an incredible mission, as a marketing team, to not simply shake up the known Weekly Meal Plans and On-Demand Food Delivery categories, but usher in a new era of the chef-centric marketplace.About the Role
We are seeking a passionate and data-driven Growth Marketing Manager of App Marketing to join our dynamic growth team. As a key performance marketer, you will play a pivotal role in driving new user growth through mobile acquisition and app/play store strategies, while optimizing for cost efficiency and ROI. Your focus will be on attracting new customers to CookUnity’s website and mobile app to bring our delicious ready to eat meals to a wider range of subscription customers.This is an excellent opportunity for someone passionate about the mobile and app marketing landscape. He/she will possess a natural ability to influence a cross-functional team to build the optimal video content strategy that educates, informs and converts new customers through innovative strategies and tactics.We're looking for someone who can lead the video marketing efforts and drive engagement through captivating and effective visual content and optimization techniques to ensure the content is findable across the key search engines. You'll have the opportunity to work with a talented cross-functional team and play a key role in shaping the online presence of CookUnity’s brand and bring a love for optimizing highly engaging video narratives and storytelling to get our word out to more consumers!Responsibilities
Plan, implement, test, and measure mobile campaigns to drive traffic to our mobile and app experiences to increase inbound conversions.Perform audience research to develop new campaign ideas for play/app store and other mobile advertising platforms.Conduct customer segmentation and utilize innovative mobile strategies to target key segments effectively.Manage day-to-day performance across several media channels including App Store, Play Store, YieldMo, etc.Regular optimization and monitoring of our campaigns, focusing on direct response and performance.Analyze performance data and report on results, including campaign results across various customer segments to determine future investments.Collaborate with brand, product marketing, content marketing, sales, and customer success to ensure alignment with our growth goals and strategies.Oversee and coordinate the work of external agencies and vendors (SEO, design, etc.).Requirements
A Bachelor’s degree with a strong academic record and/or proven relevant experience in a mobile or growth marketing role focused on app marketing tactics.5+ years of experience in Growth Marketing, or hands-on experience in building and running mobile and in-app marketing campaigns.A deep understanding of algorithms and the latest technical advancements in the field of mobile and app tracking.High data IQ with a focus on driving conversions and revenue for DTC businesses.A great team player and fun to work with, a collaborative attitude and comfortable working in a fast-paced environment.Strong analytical skills with the ability to interpret data, identify trends and make data-driven decisions.Proactive and self-motivated with keen attention to detail.A creative-minded person with a strong interest in developing a cohesive brand presence across marketing touchpoints.Excellent communication and interpersonal skills, with the ability to build and maintain relationships with partners and stakeholders.Personal Characteristics
Entrepreneurial and resilient with a high level of energy, and an unrelenting drive to succeed and win.Collaborative and results-oriented, willing to share knowledge and contribute to a positive team dynamic.Eager to learn, takes initiative, and continuously improve performance and process.Superior communication, presentation and organizational skills.Highly intellectual – ability to think deeply, qualitatively and quantitatively about business problems, breaking down issues and presenting solutions.Strong mix of conceptual, data-driven, and analytical capabilities but also a hands-on and agile mentality.Benefits
Health Insurance coverage401k PlanWe grow, you grow: Stock Options Plan granted on Day 1Eligible for a bi-annual performance bonusPTO policy and paid sick days / Unlimited PTO5-year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbaticalFamily leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paidCompassionate Leave: 3-5 days each time the need arisesA generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthlyWellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestylePersonalized Spanish coachAwesome opportunity to join a company that is looking to change how we eat and how chefs work!Compensation
All final pay rates will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.Pay Range for this position: $90,000 — $120,000 USDIf you’re interested in this role, please submit your application and if we think you might be a fit, we'll get in touch with you. Thank you for your time!CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.
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