Expeditors International
Marketing Manager
Expeditors International, Bellevue, Washington, us, 98009
Expeditors is a global logistics company headquartered in Seattle, Washington. The Company employs trained professionals in 176 district offices and numerous branch locations located on six continents linked into a seamless worldwide network through an integrated information management system. Services include the consolidation or forwarding of air and ocean freight, customs brokerage, vendor consolidation, cargo insurance, time-definite transportation, order management, warehousing and distribution and customized logistics solutions.Job Description
As a marketer overseeing all global Expeditors efforts, you will create content that shares our story and vision, promotes our products, services, and brands, and supports revenue growth. Responsible for conducting market research about consumer requirements, habits and trends. Lead inbound/content marketing activities, SEO/M, social media, targeted campaigns, and collaborate with subject matter experts to transition digital engagement to real world interactions. Ensure consistency across marketing teams on global efforts. Engage in a managerial role to secure the right resources so the end result is communicated clearly in a visually compelling manner and supports revenue.Responsibilities
Brainstorm and develop ideas for timely and relevant marketing campaignsAssist in outbound or inbound marketing activities by demonstrating expertise in various areasLiaise with external vendors to execute promotional events and campaignsPlan and execute initiatives to reach the target audience through appropriate channels. Assist in analyzing marketing data to help shape future marketing strategiesWrite, edit, and publish content for websites, blogs, videos, social media posts/campaigns, email campaigns, podcasts, e-books, whitepapers, etc.Create content that motivates, inspires, educates, informs, sells, and simply, provides information, across a wide variety of platformsWork closely with our corporate design and media teams to develop content that generates resultsUse your editing and content management skills to publish content across various digital platformsUse your knowledge of SEO and content development to create marketing material that showcases our company as a leader within the industryBecome an influencer who makes an impact on the company and within the industry through the production of digital content that supports revenue growthQualifications
Excellent writing skills with unblemished grammar expertise3-5 years of experience working with other writers and editors to complete projects3-5 years of experience in SEO writing, internet research, online marketing, and lead generation3-5 years of knowledge of web analytics, email marketing, SEO among all other digital marketing techniquesExperience in writing about various topics and many types of businessesAbility to transform complex data into a much more understandable or user-friendly formatWork in a fast pace environment and meet deadlinesBS Marketing, Communication, English, Journalism or related fieldsExcellent time management skills, including prioritizing, scheduling and adapting as necessaryThorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methodsDemonstrable experience in marketing data analytics and toolsSolid computer skills, including MS office, marketing software and applicationsWell-organized and detail orientedCommercial awareness partnered with a creative mindEffectively develop cross functional relationships with product, service and geography that focus on company strategy and initiativesDevelop ideas that will impact the global networkPresent concepts effectively to senior executivesSupervise two junior staff employeesAdditional Information
Can be based out of any of Expeditors' offices.Expeditors offers excellent benefits:Paid Vacation (first year prorated based off month of hire then eligible for 15 days)Holidays (10)Flexible Days (2)Paid Sick Time (accrual rate of 1 hour of sick time per 30 hours paid)401(k) Retirement Savings Plan with employer matchEmployee Stock Purchase Plan (ESPP)Health Savings Account (HSA)Life and Disability InsurancePaid Parental Leave (additional eligibility criteria)Dependent Care Flexible Spending Account (DC FSA)Employee Assistance Program (EAP)Training and Personnel Development ProgramEducational Assistance and ReimbursementAll your information will be kept confidential according to EEO Guidelines.
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As a marketer overseeing all global Expeditors efforts, you will create content that shares our story and vision, promotes our products, services, and brands, and supports revenue growth. Responsible for conducting market research about consumer requirements, habits and trends. Lead inbound/content marketing activities, SEO/M, social media, targeted campaigns, and collaborate with subject matter experts to transition digital engagement to real world interactions. Ensure consistency across marketing teams on global efforts. Engage in a managerial role to secure the right resources so the end result is communicated clearly in a visually compelling manner and supports revenue.Responsibilities
Brainstorm and develop ideas for timely and relevant marketing campaignsAssist in outbound or inbound marketing activities by demonstrating expertise in various areasLiaise with external vendors to execute promotional events and campaignsPlan and execute initiatives to reach the target audience through appropriate channels. Assist in analyzing marketing data to help shape future marketing strategiesWrite, edit, and publish content for websites, blogs, videos, social media posts/campaigns, email campaigns, podcasts, e-books, whitepapers, etc.Create content that motivates, inspires, educates, informs, sells, and simply, provides information, across a wide variety of platformsWork closely with our corporate design and media teams to develop content that generates resultsUse your editing and content management skills to publish content across various digital platformsUse your knowledge of SEO and content development to create marketing material that showcases our company as a leader within the industryBecome an influencer who makes an impact on the company and within the industry through the production of digital content that supports revenue growthQualifications
Excellent writing skills with unblemished grammar expertise3-5 years of experience working with other writers and editors to complete projects3-5 years of experience in SEO writing, internet research, online marketing, and lead generation3-5 years of knowledge of web analytics, email marketing, SEO among all other digital marketing techniquesExperience in writing about various topics and many types of businessesAbility to transform complex data into a much more understandable or user-friendly formatWork in a fast pace environment and meet deadlinesBS Marketing, Communication, English, Journalism or related fieldsExcellent time management skills, including prioritizing, scheduling and adapting as necessaryThorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methodsDemonstrable experience in marketing data analytics and toolsSolid computer skills, including MS office, marketing software and applicationsWell-organized and detail orientedCommercial awareness partnered with a creative mindEffectively develop cross functional relationships with product, service and geography that focus on company strategy and initiativesDevelop ideas that will impact the global networkPresent concepts effectively to senior executivesSupervise two junior staff employeesAdditional Information
Can be based out of any of Expeditors' offices.Expeditors offers excellent benefits:Paid Vacation (first year prorated based off month of hire then eligible for 15 days)Holidays (10)Flexible Days (2)Paid Sick Time (accrual rate of 1 hour of sick time per 30 hours paid)401(k) Retirement Savings Plan with employer matchEmployee Stock Purchase Plan (ESPP)Health Savings Account (HSA)Life and Disability InsurancePaid Parental Leave (additional eligibility criteria)Dependent Care Flexible Spending Account (DC FSA)Employee Assistance Program (EAP)Training and Personnel Development ProgramEducational Assistance and ReimbursementAll your information will be kept confidential according to EEO Guidelines.
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