Gravity IT Resources
Product Marketing Manager
Gravity IT Resources, Fort Lauderdale, Florida, United States, 33326
To Apply for this Job Click HereProduct Marketing Manager
Job Type: Contract
Location: Weston, FL (hybrid onsite 3 days)
The Industry Marketing team is seeking a skilled and collaborative Industry Marketing Manager to assist in elevating brand awareness in the market and driving growth within various segments and industries. The ideal candidate will be a self-starter who takes the initiative to understand multiple industries, customer needs, and how human capital management and workforce management solutions help organizations thrive. This multi-faceted role works in harmony with internal and external stakeholders to develop messaging and content that drives efforts in sales lead generation, program marketing, events, field outreach, and account-based marketing that support our go-to-market plan. As an individual contributor, you will work independently, be a subject matter expert, and highlight industry trends and challenges. You will be an impactful storyteller who demonstrates how solutions are differentiated to uniquely exceed company business and people goals.
Core Responsibilities:
Lead the development and refinement of messaging/collateral that connects industry workforce priorities to products to amplify value and benefits for various buyer personas in the various industry.
Develop industry-specific messaging in support of various campaigns/programs working with demand generation, field marketing, PR, digital marketing, sales, and other stakeholders. Activities include webinars, direct-mail programs, website copy, trade shows, and special events.
Develop impactful sales tools and marketing collateral, including white papers, briefs, eBooks, infographics, presentations, and other content for various industries.
Continuously educate yourself on products to align industry challenges with solutions that solve them.
Assist in developing the agenda, associated content, and speakers for the annual Industry Executive Summit.
Attend and assist in planning and executing select trade shows, conferences, and meetings.
Strategic Sales Support:
Support individual sales executive opportunities and/or prospecting strategy, including RFP responses, messaging guidance, presentation development, account-specific collateral, RFP responses, and more.
Partner with industry sales leaders and teams to identify market opportunities and priorities to develop programs, events, and initiatives that drive awareness, customer/prospect engagement, and revenue growth.
Collaborate with the sales and demand generation team on ABM and individual account strategies.
Communicate marketing initiatives to sales partners via weekly newsletters, calls, and meetings.
Work cross-functionally with departments that support the vertical sales team on a variety of projects and events.
Update internal sales collaboration platforms.
Work with sales to identify customers willing to participate in various advocacy projects such as speaking engagements, webinars, customer stories, or blogs. Support customers throughout the engagement.
Industry and Thought Leadership:
Research and analyze industry trends, pain points, and priorities to amplify our client’s ability to solve challenges related to their workforce.
Understand industry and HCM buyer personas to effectively amplify our client’s relevance.
Work with Social, Customer Marketing, and PR teams on social media campaigns that demonstrate our client’s industry expertise.
Qualification/Experience Requirements:
Bachelor’s degree in marketing, communications, or business administration.
5+ years of enterprise software experience in marketing, preferably in the Public Sector, Healthcare, Retail, or Manufacturing sectors.
Experience in SaaS marketing and/or sales is preferred.
Excellent written, oral, and interpersonal communication skills, and an ability to work and collaborate cross-functionally.
Strong PowerPoint skills are required.
Ability to learn quickly and work at a fast pace with a results-driven mentality.
Strong organizational and project management skills.
Aptitude for technology and the ability to connect and translate concepts to customer value.
A strong interest in understanding what motivates people to purchase products or solutions and influence buying decisions.
Proficiency in MS Office Suite and Salesforce is preferred.
Experience with presenting in front of small and large groups, both virtually and in-person.
Flexibility to travel up to 15% of the time.
To Apply for this Job Click Here#J-18808-Ljbffr
Job Type: Contract
Location: Weston, FL (hybrid onsite 3 days)
The Industry Marketing team is seeking a skilled and collaborative Industry Marketing Manager to assist in elevating brand awareness in the market and driving growth within various segments and industries. The ideal candidate will be a self-starter who takes the initiative to understand multiple industries, customer needs, and how human capital management and workforce management solutions help organizations thrive. This multi-faceted role works in harmony with internal and external stakeholders to develop messaging and content that drives efforts in sales lead generation, program marketing, events, field outreach, and account-based marketing that support our go-to-market plan. As an individual contributor, you will work independently, be a subject matter expert, and highlight industry trends and challenges. You will be an impactful storyteller who demonstrates how solutions are differentiated to uniquely exceed company business and people goals.
Core Responsibilities:
Lead the development and refinement of messaging/collateral that connects industry workforce priorities to products to amplify value and benefits for various buyer personas in the various industry.
Develop industry-specific messaging in support of various campaigns/programs working with demand generation, field marketing, PR, digital marketing, sales, and other stakeholders. Activities include webinars, direct-mail programs, website copy, trade shows, and special events.
Develop impactful sales tools and marketing collateral, including white papers, briefs, eBooks, infographics, presentations, and other content for various industries.
Continuously educate yourself on products to align industry challenges with solutions that solve them.
Assist in developing the agenda, associated content, and speakers for the annual Industry Executive Summit.
Attend and assist in planning and executing select trade shows, conferences, and meetings.
Strategic Sales Support:
Support individual sales executive opportunities and/or prospecting strategy, including RFP responses, messaging guidance, presentation development, account-specific collateral, RFP responses, and more.
Partner with industry sales leaders and teams to identify market opportunities and priorities to develop programs, events, and initiatives that drive awareness, customer/prospect engagement, and revenue growth.
Collaborate with the sales and demand generation team on ABM and individual account strategies.
Communicate marketing initiatives to sales partners via weekly newsletters, calls, and meetings.
Work cross-functionally with departments that support the vertical sales team on a variety of projects and events.
Update internal sales collaboration platforms.
Work with sales to identify customers willing to participate in various advocacy projects such as speaking engagements, webinars, customer stories, or blogs. Support customers throughout the engagement.
Industry and Thought Leadership:
Research and analyze industry trends, pain points, and priorities to amplify our client’s ability to solve challenges related to their workforce.
Understand industry and HCM buyer personas to effectively amplify our client’s relevance.
Work with Social, Customer Marketing, and PR teams on social media campaigns that demonstrate our client’s industry expertise.
Qualification/Experience Requirements:
Bachelor’s degree in marketing, communications, or business administration.
5+ years of enterprise software experience in marketing, preferably in the Public Sector, Healthcare, Retail, or Manufacturing sectors.
Experience in SaaS marketing and/or sales is preferred.
Excellent written, oral, and interpersonal communication skills, and an ability to work and collaborate cross-functionally.
Strong PowerPoint skills are required.
Ability to learn quickly and work at a fast pace with a results-driven mentality.
Strong organizational and project management skills.
Aptitude for technology and the ability to connect and translate concepts to customer value.
A strong interest in understanding what motivates people to purchase products or solutions and influence buying decisions.
Proficiency in MS Office Suite and Salesforce is preferred.
Experience with presenting in front of small and large groups, both virtually and in-person.
Flexibility to travel up to 15% of the time.
To Apply for this Job Click Here#J-18808-Ljbffr