WorkWave
Digital Marketing SEM Strategist
WorkWave, Raleigh, North Carolina, United States, 27601
Do you use Google in your everyday life? Curious to learn the in’s and out’s of how sponsored ads on Google work? We are looking for a
Digital Marketing SEM Strategist
to help our home service clients reach their business goals through ad management. Our team is located in Raleigh, NC; and while we prefer to work side by side with you in our beautiful office, this role has the flexibility to be remote if you aren't local.As an SEM Strategist, you will work with a passionate, helpful, supportive, hard-working team that’s always willing to go above and beyond to help our clients - and each other - succeed. You’ll be responsible for managing ad campaigns for our clients in the home services industry.WorkWave’s digital marketing team operates under the name Coalmarch by WorkWave. We provide agency services to help business owners in the field services industries (lawn care, pest control, HVAC, etc.) grow their business through effective inbound marketing and lead generation strategies. As an organization, we offer a variety of services and software for field service businesses in all stages - from startups, to mid-size businesses, all the way to larger companies with franchises.WHAT YOU'LL DO:
Create and manage ad campaigns on various platforms -- including Google, Bing, Facebook, Instagram, NextDoor, and moreMake monthly budget recommendations and maintain budgets of anywhere from $100-$50,000/monthRegularly review numbers and data, and make strategic bidding and budget adjustments based on performance goalsCreate and optimize high-converting landing pages to be used for paid campaignsWork within a number of tools like Google Ads, Google Analytics, Bing Ads, Facebook Ads, Google Local Services, Basecamp, and moreWork closely with Account Executives to ensure that client performance goals are attainable and that actionable items to improve performance are being regularly identified and executedCommunicate performance and progress to clients when neededWHAT YOU'LL NEED:
Bachelor’s Degree or relevant experience6 months - 1 year (or more) of experience in a PPC digital marketing roleAn understanding of how pay-per-click advertising worksCoachable, open to feedback, and can work well with othersAdaptable, comfortable with change, and enjoys taking on new challengesAuthentic, genuine, and conveys consistency in their words and actionsExcited about the opportunity to consistently learn and improveEnjoys juggling several projects at once and thrives in a fast-paced environmentPassionate about learning PPC, are goal-oriented, and enjoy a fast-paced environment where things never get boring.ENJOY THESE BENEFITS:
Hybrid WFH model:
Want to work from home 2-3x a week? We encourage it!PTO & flexibility:
We are proud to offer a healthy amount of time off, which you will be encouraged to use - as well as flexible schedules.Health Care:
Healthy = happy, which is why we offer comprehensive health and dental insurance coverage for you and your family.401(k) match:
We offer retirement savings with matching. Invest in your future and we will too!Career advancement opportunities:
Build your skillset and advance in a company that consistently employs a promote-from-within mentality.Fun Location:
We work (and play) in the heart of Raleigh. Pro tip: a really good hot dog is a 5 minute walk from our office.Free Counseling Services:
Access 24/7/365 to licensed counselorsCulture committees:
We are committed to cultivating a productive, engaging, and inclusive environment for all employees. We have multiple committees you can join to help enhance our culture.Dog Friendly:
This is an office of dog fanatics. Bring your well-behaved mutt and make everyone's day.Holiday Spirit:
Get in character with sort of weirdly passionate Halloween enthusiasts. From jedis to zombies, we do it up right.Happy Hours:
How do team happy hours sound? Fridays we go to our favorite watering hole to bond over brews. First round's on us.And many more benefits including monthly fun events, volunteering opportunities, communal office snacks, annual merit increases, and more.#LI-HybridCOMMITMENT TO DIVERSITY & INCLUSION:Our mission is to foster a culturally inclusive environment for employees that is supportive of diversity and equity through awareness and intention. Our goal is to ensure ALL employees can be their authentic selves every day, and that everyone has access to the same resources to achieve success.We have a dedicated diversity, equity, and inclusion committee whose mission is to be resources and advocates for strategies and best practices related to diversity, equity, and inclusion. We aim to do this through consistent reading, education, & discussion/brainstorming.We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.Do you share the same values as us? Are you ready to work hard, play hard, build lasting relationships, and advance your career? We could be the place for you! Apply today to join our growing team.
#J-18808-Ljbffr
Digital Marketing SEM Strategist
to help our home service clients reach their business goals through ad management. Our team is located in Raleigh, NC; and while we prefer to work side by side with you in our beautiful office, this role has the flexibility to be remote if you aren't local.As an SEM Strategist, you will work with a passionate, helpful, supportive, hard-working team that’s always willing to go above and beyond to help our clients - and each other - succeed. You’ll be responsible for managing ad campaigns for our clients in the home services industry.WorkWave’s digital marketing team operates under the name Coalmarch by WorkWave. We provide agency services to help business owners in the field services industries (lawn care, pest control, HVAC, etc.) grow their business through effective inbound marketing and lead generation strategies. As an organization, we offer a variety of services and software for field service businesses in all stages - from startups, to mid-size businesses, all the way to larger companies with franchises.WHAT YOU'LL DO:
Create and manage ad campaigns on various platforms -- including Google, Bing, Facebook, Instagram, NextDoor, and moreMake monthly budget recommendations and maintain budgets of anywhere from $100-$50,000/monthRegularly review numbers and data, and make strategic bidding and budget adjustments based on performance goalsCreate and optimize high-converting landing pages to be used for paid campaignsWork within a number of tools like Google Ads, Google Analytics, Bing Ads, Facebook Ads, Google Local Services, Basecamp, and moreWork closely with Account Executives to ensure that client performance goals are attainable and that actionable items to improve performance are being regularly identified and executedCommunicate performance and progress to clients when neededWHAT YOU'LL NEED:
Bachelor’s Degree or relevant experience6 months - 1 year (or more) of experience in a PPC digital marketing roleAn understanding of how pay-per-click advertising worksCoachable, open to feedback, and can work well with othersAdaptable, comfortable with change, and enjoys taking on new challengesAuthentic, genuine, and conveys consistency in their words and actionsExcited about the opportunity to consistently learn and improveEnjoys juggling several projects at once and thrives in a fast-paced environmentPassionate about learning PPC, are goal-oriented, and enjoy a fast-paced environment where things never get boring.ENJOY THESE BENEFITS:
Hybrid WFH model:
Want to work from home 2-3x a week? We encourage it!PTO & flexibility:
We are proud to offer a healthy amount of time off, which you will be encouraged to use - as well as flexible schedules.Health Care:
Healthy = happy, which is why we offer comprehensive health and dental insurance coverage for you and your family.401(k) match:
We offer retirement savings with matching. Invest in your future and we will too!Career advancement opportunities:
Build your skillset and advance in a company that consistently employs a promote-from-within mentality.Fun Location:
We work (and play) in the heart of Raleigh. Pro tip: a really good hot dog is a 5 minute walk from our office.Free Counseling Services:
Access 24/7/365 to licensed counselorsCulture committees:
We are committed to cultivating a productive, engaging, and inclusive environment for all employees. We have multiple committees you can join to help enhance our culture.Dog Friendly:
This is an office of dog fanatics. Bring your well-behaved mutt and make everyone's day.Holiday Spirit:
Get in character with sort of weirdly passionate Halloween enthusiasts. From jedis to zombies, we do it up right.Happy Hours:
How do team happy hours sound? Fridays we go to our favorite watering hole to bond over brews. First round's on us.And many more benefits including monthly fun events, volunteering opportunities, communal office snacks, annual merit increases, and more.#LI-HybridCOMMITMENT TO DIVERSITY & INCLUSION:Our mission is to foster a culturally inclusive environment for employees that is supportive of diversity and equity through awareness and intention. Our goal is to ensure ALL employees can be their authentic selves every day, and that everyone has access to the same resources to achieve success.We have a dedicated diversity, equity, and inclusion committee whose mission is to be resources and advocates for strategies and best practices related to diversity, equity, and inclusion. We aim to do this through consistent reading, education, & discussion/brainstorming.We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.Do you share the same values as us? Are you ready to work hard, play hard, build lasting relationships, and advance your career? We could be the place for you! Apply today to join our growing team.
#J-18808-Ljbffr