Marketing Manager

About Us:For over 35 years, Premier Research Labs (PRL) has pursued its mission to help everyone lead healthier lives through better nutrition. We provide the highest-quality nutritional supplements, wellness solutions, and education about the benefits of healthy lifestyles.We create a workplace that values employee contributions at every level and is dedicated to their personal and professional growth.Position Summary:An experienced professional who informs the organizational, long-term marketing strategy and manages the day-to-day activities necessary to drive results. Tasks include evaluating results from various marketing campaigns, spearheading market research efforts, or coordinating initiatives across a variety of channels, with a primary focus on the Consumer retail market.Key Responsibilities:Own the strategy development and deployment process for company-wide Marketing initiativesLead the execution of marketing programs from start to finish, leveraging internal support and driving collaborationAnalyze customer insights, Consumer trends, market analysis, and marketing best practices to build successful outreach strategies, customer conversion ability, and lead generation pipelinesDevelop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics, especially in the Consumer channelEvaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retentionPropose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communicationsBuild E-Commerce marketing programs to support specific objectives across different channels and segments in support of our overall strategic marketing planEstablish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segmentsConceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channelsCreate, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tacticsMarket through various channels and segment databases working with large data setsManage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales supportIdentify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordinglyWorking in partnership with the media/content team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assetsOversee all outreach media, including internet, social media, print, radio, and podcasts. Analyze market penetration and return through these channels.Maintain effective internal communications to ensure all relevant company functions are kept informed of marketing Key Performance Indicators (KPI’s) & objectives.Manage all day-to-day marketing activities.Qualifications:Experience building complex marketing programs and reporting on the resultsExposure to digital and direct response marketingCompetence as a creative writer with an eye for great emails and landing pagesStrong project management skillsStrong problem-solving ability, including metrics-driven thinkingDemonstrated leadership/supervisory experienceAbility to facilitate team meetings, track Key Performance Indicators, and provided structured leadership feedbackEducation & Experience:Minimum of Bachelor’s degree in Marketing or relevant fieldRelevant industry certification (Strongly preferred)Ideal 10+ years’ experience in Consumer Products Marketing positionExtensive experience in E-commerce and Digital Marketing campaigns (strongly preferred)Benefits:PTO benefitsHealth insuranceDental & Vision insuranceCompany-paid Life Insurance and short-term disability401(k) Retirement benefit and company-matchHSA (Healthcare spending or reimbursement account)Employee product discountsA great company cultureJob Type: Full-timePay: $98,000.00 - $115,000.00 per yearSchedule:8 hour shiftMonday to FridayAbility to Relocate:Austin, TX 78728: Relocate before starting work (Required)Work Location: In person

#J-18808-Ljbffr