Electronic Arts
Creative Lead, Campaign- EA SPORTS (9 mo TFT)
Electronic Arts, Orlando, Florida, us, 32885
The EA SPORTS Brand team is looking for a Campaign Creative Lead who is inspired by a love of sport, entertainment, and culture to help us shape the future of EA SPORTS. Our mission is clear – Champion A New Culture of Play, connecting sports fans worldwide while building a vibrant community beyond gaming. This is a unique opportunity to join the internal creative team at EA SPORTS as we bring this mission to life.We are a tight-knit, collaborative team, and we’re looking for someone who can lean in, ask questions, and hit the ground running with a focus on forward-thinking ideas and detailed output. In this dream role, you’ll work across multiple creative campaigns and activations, shaping the future of the iconic EA SPORTS brand, energizing our current fans and welcoming in the next.You will play an instrumental role in the following:Develop and drive marketing concepts and executionsPartner with internal strategy and marketing team members to develop treatments and creative responses that inspire our best ideas and executionsCraft integrated creative ideas that work across the EA SPORTS and franchise ecosystemsPartner with teams to uphold our creative story and messaging across multiple campaigns under the guidance of EA SPORTS creative and senior leadershipCollaborate with our production teams to create exceptional executionThis role, in partnership with the internal creative team and external agencies, will be accountable for concepting and executing the go-to-market concepts and ideas for EA SPORTS. You will manage and uphold a high-quality bar that connects to our annual creative platform. You will report directly to the Group Creative Director, EA SPORTS, within the larger EA SPORTS & Entertainment Creative team.Responsibilities:Deliver “on brief” creativity that brings our brand to players in new waysConcept, write, and build creative concepts and resulting executions across the EA SPORTS channel ecosystemPresent a clear vision of our work, building alignment with senior team members across multiple departmentsPartner with teams across EA SPORTS to bring creative marketing ideas to lifeBuild game-related creative with precision and excellenceRequirements:6+ years of experience as a conceptual creative in-house or at an agency, with a focus on copywriting and concept creationExcellent creative track record - experience creating for global brands in multiple channelsYou will clearly articulate an idea and tell a simple story to bring team members on the journeyWrite, design, and present compelling decks for internal and external presentationsYou love sport: the games, the culture, the athletes, and the stories that surround this incredible and dynamic worldYou have experience in similar global sports or culture brandsIdeal applicants to be Orlando-based, with 3-day per week in-office availability. Remote option available.
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