Director, North America In-Store Marketing - All Retail Channels

*This is a hybrid role based out of our HQ near Portland, OR. In-office expectation is 3 days a week*.ABOUT THE POSITIONAs the leader for North America (NA) Direct to Consumer (DTC), you will manage all in-store marketing and visual merchandising strategy, reporting to the NA VP Marketing and collaborating with the NA DTC Senior Vice President. You will create, plan, and execute fleet-wide consumer experiences for all Outlet, Clearance, Popup, Tent, Brand, and Employee Stores, leading seasonal and evergreen store experience executions.HOW YOU’LL MAKE A DIFFERENCECreate and drive vision of the Columbia Brand consumer experience in all Direct-to-Consumer locations in both US and Canada.

Lead and execute store experience strategy including in-store marketing, seasonal storytelling, visual merchandising strategy, and overall consumer experience.

Lead the North America DTC Store experience team across channels to empower creativity and strategic decision-making.

Collaborate with NA DTC SVP, VP, and Store Leadership team to create, plan, and execute fleet-wide consumer experience.

Create seasonal marketing calendars and lead multiple initiatives for in-store marketing and visual merchandising.

Drive innovative thinking in partnership with Global Brand Design and Global Store Development teams.

Manage and plan annual budgets for NA Store Experience team and report to NA Finance and GBE VP.

Direct Brand Store team on plans and executions for seasonal storytelling and visual merchandising.

Direct Visual Merchandising team to create and execute VM Standards for product presentation and in-store experiences.

Execute new Footwear presentation standards and in-store marketing strategy for each channel.

Manage and direct US Outlet in-store marketing and Visual merchandising teams to execute seasonal strategy.

Partner with Global Brand Marketing and Brand Strategy teams to enable full marketplace connectivity.

Collaborate with NA Merchandising team to recommend marketing and product presentation strategy for seasonal stories.

Report results, recaps, visual summaries, and budget information for all NA Brand Store executions.

YOU AREAn experienced people leader with strong management and interpersonal skills.

Able to lead and influence individuals and teams while driving results through teamwork.

Flexible with the ability to adapt as needed.

Able to deliver successful presentations to both small and large groups.

A strong communicator with excellent written and verbal communication skills.

YOU HAVE10 years of Brand/In-Line Retail Store Marketing experience in a corporate position.

Bachelor's degree in Marketing or related field.

Strong strategic leadership and planning experience.

Brand Marketing experience.

Demonstrated consumer experience leadership and strategy.

Strong budget management experience.

Demonstrated knowledge of retail store design processes.

Global Retail and Marketing experience.

Retail Store concept planning experience.

Team management experience, including development and mentorship.

Deep understanding of store operations and staff experience.

May travel on occasion.

This job description is not meant to be an all-inclusive list of duties and responsibilities but constitutes a general definition of the position's scope and function in the company.Columbia Sportswear is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to

AskHR@columbia.com

with the Subject: Applicant Assistance Requested.

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