Social Media Specialist

Job Title: Social Media and Marketing CoordinatorEssential Duties and Responsibilities

The Social Media and Marketing Coordinator is responsible for developing and implementing effective marketing strategies to promote the University Career Center’s brand, services, and programs. This role involves creating engaging social media and marketing content, managing the Center’s website, and ensuring the consistent promotion and representation of our brand. The ideal candidate will be innovative, strategic, and have a deep understanding of the role of career centers in higher education.Key Responsibilities

Develop and implement comprehensive marketing plans to increase awareness of Career Center services and programs.Monitor and analyze the effectiveness of marketing campaigns and adjust strategies as needed.Create, curate, and manage engaging content across various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn).Monitor social media channels for trends and engagement opportunities.Respond to inquiries and engage with the online community.Regularly update the Career Center’s website with relevant content and resources.Ensure the website is user-friendly and aligns with the latest web design and accessibility standards.Design and produce marketing materials such as flyers, brochures, newsletters, and videos.Write compelling and informative descriptions/captions.Ensure all marketing materials and communications are consistent with the Career Center’s brand and messaging.Stay current with marketing and social media trends, tools, and best practices.Work closely with Career Center staff to understand their needs and support their initiatives. Will also collaborate with the Student Affairs marketing team.Minimum Education and Experience

Bachelor’s degree in Marketing, Communications, or a related discipline. Two years of related business experience in social media development, implementation, marketing, and managing the strategy; or an equivalent combination of education and experience.Preferred Education and Experience

Strong understanding of social media platforms, web content management, and digital marketing tools.Excellent written and verbal communication skills.Proven ability to manage multiple projects and meet deadlines.Experience supervising and mentoring student workers or interns.Creative thinking and problem-solving skills.Knowledge of career services and higher education is a plus.Physical Demands and Working Conditions

Physical Activities and Working Conditions details are not specified.Remote Notice

After the probationary period, this role may be eligible for a hybrid (partly remote/partly in office) work schedule, subject to business need and manager approval. Must be located within the DFW Area and have the ability to be on campus with 24 hours of notice.What We Can Offer

UT Dallas is an Equal Opportunity Employer with an employee-friendly and supportive work environment. Our comprehensive compensation and benefits package includes:Internal TrainingBCBS PPO Medical insurance – 100% paid for full-time employeesPPO and DHMO Dental Insurance Plan – PPO plans include ortho benefitsVision InsuranceLong and short-term disabilityTRS Retirement Plan – defined benefit plan offering lifetime annuity upon retirementVoluntary Retirement Plan Options – additional savings opportunities with Tax-Sheltered Annuity Plans and Deferred Compensation PlansPaid time offPaid HolidaysPaid Winter BreakFertility BenefitsRemote Work Options – approved by departmentProfessional Development

All UT Dallas employees have access to various professional development opportunities, including a membership to Academic Impressions, LinkedIn Learning, and the UT Dallas Bright Leaders Program.Special Instructions Summary

All employees serve as a representative of the University and are expected to display respect, civility, professional courtesy, consideration of others, and discretion in all interactions with members of the UT Dallas community and the general public.The University of Texas at Dallas is committed to providing an educational, living, and working environment that is welcoming, respectful, and inclusive of all members of the university community.Supplemental Questions

Required fields are indicated with an asterisk (*).Required Documents:

Resume, Cover Letter/Letter of ApplicationOptional Documents:

Veteran Employment Preference - Form DD-214For inquiries regarding nondiscrimination policies, contact the

Title IX Coordinator .

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