CryptoRecruit
Product Marketing Manager (Blockchain)
CryptoRecruit, Little Ferry, New Jersey, us, 07643
Company
This client is one of the largest blockchain development companies in the world building out household name applications across finance, DeFi, NFTs, and general Blockchain SaaS solutions. Most of their employees operate fully remotely and we are looking for staff across a number of disciplines with this top tier client.
Responsibilities
You will be responsible for setting and managing the go-to-market plans for our new and existing infrastructure products. This includes market and competitive analysis, client case studies, product positioning, key product benefits, and messaging. You will also work directly with the design team to build creative content and marketing assets.
You will coordinate with the team of developers, designers, product people, etc. to ensure everything needed to present the products is delivered in the best way possible to our customers. This could be for an initial product launch, iterative feature upgrades, or the general brand.
Each new feature or product needs clear descriptive messaging both directly on the website and in accompanying off-website material. The company utilizes the major social media platforms, a dedicated blog, community site, and the global suite of products to broadcast new messages to our users.
You will be the eyes and ears following the competitive space around our product, using this analysis to influence our communications and positioning across all our efforts. It is also critical to understand the product at a deep level. For the PMM, this means being in the product analytics suites to understand what content our users find most helpful, knowing where people typically drop off our website, what upgrades our customers are getting the most value from, and much more. The better you understand the product, the more successful you will be.
Requirements
Have experience managing a project or team with a similar position scopeBe an excellent communicator, a supportive team member, and someone who simply wants to do a great jobAble to work remotely
Remuneration And Benefits
Better than market rate with equity plan
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This client is one of the largest blockchain development companies in the world building out household name applications across finance, DeFi, NFTs, and general Blockchain SaaS solutions. Most of their employees operate fully remotely and we are looking for staff across a number of disciplines with this top tier client.
Responsibilities
You will be responsible for setting and managing the go-to-market plans for our new and existing infrastructure products. This includes market and competitive analysis, client case studies, product positioning, key product benefits, and messaging. You will also work directly with the design team to build creative content and marketing assets.
You will coordinate with the team of developers, designers, product people, etc. to ensure everything needed to present the products is delivered in the best way possible to our customers. This could be for an initial product launch, iterative feature upgrades, or the general brand.
Each new feature or product needs clear descriptive messaging both directly on the website and in accompanying off-website material. The company utilizes the major social media platforms, a dedicated blog, community site, and the global suite of products to broadcast new messages to our users.
You will be the eyes and ears following the competitive space around our product, using this analysis to influence our communications and positioning across all our efforts. It is also critical to understand the product at a deep level. For the PMM, this means being in the product analytics suites to understand what content our users find most helpful, knowing where people typically drop off our website, what upgrades our customers are getting the most value from, and much more. The better you understand the product, the more successful you will be.
Requirements
Have experience managing a project or team with a similar position scopeBe an excellent communicator, a supportive team member, and someone who simply wants to do a great jobAble to work remotely
Remuneration And Benefits
Better than market rate with equity plan
#J-18808-Ljbffr