Director of Marketing Operations

Director of Marketing Operations

Job Locations:Work From Your Own Home | US-OH-Blue Ash | UK-LondonID:

2024-14400Overview

As the

Director of Marketing Operations,

you will manage the entire marketing operations department as well as teams that are aligned with the End Market Strategist plans. The Director of Marketing Operations also works to deliver key insights and recommendations that optimize the performance of the marketing department and marketing programs/campaigns and assists the marketing and businesses in the achievement of its goals.Responsibilities

Leadership/Supervisory Role:Provide leadership to the marketing operations department.Lead the planning, budgeting, and forecasting of the marketing department and manage marketing automation systems, for example, Hubspot, Marketo, and Social Platforms for the purpose of generating, distributing, and reporting on campaigns and lead generation activities.Establish and maintain scalable processes within the department that guarantee best practices in lead and campaign management.Strategy/Opportunity:Provide the marketing team with ongoing analysis in relation to marketing investments and lay out the goals.Keep an eye out in the market for new best practices and technologies that will improve and optimize the marketing department's performance and give the business a competitive edge.Analytics:Define key marketing metrics and manage the process of packaging these measurements into reports and dashboards to determine overall performance of the marketing team and marketing programs.Analyze marketing and sales data, develop insights, and present recommendations to the various End Market Strategists, Brand & Content, Digital or Business and Sales teams on areas for improvement and optimization.Run monthly/quarterly/annual marketing metrics reviews, consumer acquisition, program ROI, and contact acquisition, and penetration.Collaboration:Work closely with the End Market Strategists, Business and Sales teams in activities regarding the flow of leads from marketing to sales enablement.Partner closely with the finance department in ensuring the creation of accurate ongoing budget allocations for the marketing operations department.Collaborate with the End Market Strategist's, Brand & Content, Digital, Business and Sales teams in formulating and approving various campaign strategies prior to their launch.Skills / Qualifications

Education:Must have a Bachelor's degree in a business-related or technical field, for example, Marketing, Business Administration, Public Relations, Information Technology, Computer Science, or any other related field. The equivalent of this in working experience is also acceptable.Experience:10+ years of global experience in marketing with at least 5 to 7 of those years being in marketing operations, preferably working as a Head of Marketing Operations.Experience in CRM solutions, marketing automation, and extended experience working in a digital marketing environment.Demonstrate knowledge of marketing best practices and multiple marketing channel execution as well as prior proven experience of successful management of large-scale marketing teams and programs.Proficiency in offline marketing channels and programs and also in budget management/financial analysis.Analytical Skills:Must be a results-driven individual with exceptional analytical skills in quantitative data analysis of program effectiveness, forecasting, and ROI.Analytical skills and mastery in the translation and reporting of data analyses.Communication Skills:Possess excellent communication skills both in verbal and in written form.MS Office/Platforms:Highly proficient in MS Word, PowerPoint, and MS Excel, which will be necessary for the creation of visually and verbally engaging reports and presentations.Demonstrate high proficiency in Google AdWords, Google Analytics, LinkedIn ads, WordPress, Twitter ads, and Meta ads.Leadership/People Skills:Team player with an ability to develop effective working relationships across the organization as well as externally.Ability to inspire and move a cross-functional team in a unified direction.Must be approachable and relatable to junior marketing operations department members and earn the trust of SVP Marketing, key stakeholders, and external partners.Key Behaviors:Action orientedDrive for resultsCustomer focusCommunicating effectivelyBuilding effective teamsCompany Overview

Element is one of the fastest growing testing, inspection, and certification businesses in the world. Globally we have more than 9,000 brilliant minds operating from 270 sites across 30 countries. Together we share an ambitious purpose to 'Make tomorrow safer than today'.When failure in use is not an option, we help customers make certain that their products, materials, processes, and services are safe, compliant, and fit for purpose. From early R&D, through complex regulatory approvals and into production, our global laboratory network of scientists, engineers, and technologists support customers to achieve assurance over product quality, sustainable outcomes, and market access.While we are proud of our global reach, working at Element feels like being part of a smaller company. We empower you to take charge of your career and reward excellence and integrity with growth and development.Industries across the world depend on our care, attention to detail, and the absolute accuracy of our work. The role we have to play in creating a safer world is much bigger than our organization.Diversity Statement

At Element, we always take pride in putting our people first. We are an equal opportunity employer that recognizes diversity and inclusion as fundamental to our Vision of becoming 'the world's most trusted testing partner'.All suitably qualified candidates will receive consideration for employment on the basis of objective work-related criteria and without regard for age, disability, ethnic origin, gender, marital status, race, religion, responsibility of dependents, sexual orientation, or gender identity, in accordance with applicable laws.If you need an accommodation filling out an application, or applying to a job, please email

Recruitment@element.com .

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