Huron
Marketing Director, Education & Research, Corporate Remote, Chicago preferred
Huron, Chicago, Illinois, United States, 60290
The OpportunityHuron is redefining what a global consulting organization can be. Advancing new ideas every day to build even stronger clients, individuals and communities. We’re helping our clients find new ways to drive growth, enhance business performance and sustain leadership in the markets they serve. And, we’re developing strategies and implementing solutions that enable the transformative change they need to own their future.As a member of the Huron corporate team, you’ll help to evolve our business model to stay ahead of market forces, industry trends and client needs. Our accounting, finance, human resources, IT, legal, marketing and facilities management professionals work collaboratively to support Huron’s collective strategies and enable real transformation to produce sustainable business results.Join our team and create your future.Position Summary
The Director of Education & Research Industry Marketing plays a critical role in Huron’s success by influencing our go-to-market and product strategies, crafting a unique value proposition for expertise, creating demand through integrated marketing campaigns, and enabling the customer lifecycle. The focus of this role is to support the market positioning and growth of the education and research industry. Specific responsibilities span market research and segmentation, persona development and customer journey mapping, marketing strategy, messaging development, bringing established and new solutions, services, and/or products to market, integrated campaign planning, and using data and analytics to drive growth for Huron and the education industry. The Marketing Director has a thorough understanding of both Huron’s enterprise business strategy as well as specific business priorities and supports the execution of business strategy through the development and execution of an industry-specific marketing strategy and plan. This is a highly visible position that has a tremendous influence on Huron’s business results and future growth.Responsibilities
Market Research:
Source primary and secondary market intelligence. Design approach, and structure methodology for the collection and interpretation of market knowledge. Quantify the market size, share, solution/service/product requirements, and market-based competitive analysis. Segment and prioritize markets to actively pursue. Analyze and interpret research results including opportunities and threats. Identify attractive markets to provide a basis for investment, acquisition, and functional objectives.Strategic Planning:
Create marketing planning framework and process. Perform analysis of market data, summarize findings, and apply findings for the input to our enterprise planning and growth strategy for the education industry. Support the development of the education industry and strategic initiatives. Perform scenario planning and present relevant insights of company advancement opportunities to education industry leadership. Ensure successful implementation, monitoring, and measurement of results.Industry/Solution/Service/Product Marketing:
Collaborate with education business leadership, translating enterprise and business unit (practice) goals, objectives, and market opportunities into a formal, cohesive annual marketing plan for the education’s collective portfolio of solutions, services, and products. Develop marketing strategies and ensure alignment of services and solutions to market segments driving clarity and efficiency in go-to-market execution. Build SWOT analysis, develop buyer’s personas, and create positioning and messaging for the industry, solutions, services, and products. Perform internal and external interviews with customers for voice of the customer data to discover and quantify market problems and opportunities for improvement. Support the enterprise alliance partner strategy and collaborate with digital and field alliances team on education industry-specific programming and outreach. Analyze voice of customer data to inform Huron’s unique ability to address market problems and deliver value to the focus markets.Leadership and thought partner:
Drive sales and marketing alignment, collaborating with education industry leadership, enterprise marketing and communications, growth enablement, and digital and field alliance teams. Cultivate and sustain working relationships with industry key opinion leaders who can play a role in supporting Huron's business objectives. Manage and optimize education industry marketing budget.Qualifications
Key Skills Requirements:
Leadership
Provides vision/strategic direction, aligns people and resources to pursue.Manages change, transformation, ambiguity, and new directions successfully.Acts and leads in a manner that places Huron objectives above individual and team interests.Perseveres in adversity and effectively leads through crises with confidence and courage.Demonstrates emotional strength, expressing opinions, even if in the minority.Synthesizes a high level of information quickly.Establishes trust by acting with a high level of integrity/honesty.Demonstrates and inspires commitment and passion.Inspires others to perform above their perceived capabilities.Willingness to support tactical execution when needed.Innovation
Recognizes what needs to be changed, engages organizational support and champions initiative to enable change (challenges the status quo in solving communication deficiencies).Recognizes trends, patterns and events that surface new opportunities.Pursues change with a willingness to not do what has always been done.Conceptualizes and implements methods to enhance the speed and organizational ability to innovate.Takes prudent risks to advance the goals of the enterprise.Results Orientation
Balances both long and short-term goals.Determines critical performance areas and establishes appropriate “key performance indicators” to ensure measurable results.Sets and achieves high-performance standards for self and others.Takes ideas from inception to execution.Demonstrates a sense of urgency and decisiveness.Monitors progress against goals, identifies performance issues and takes corrective action early.Teamwork
Focuses on Huron’s key business objectives and moves beyond own functional interests.Develops positive working relationships and a sense of team with a broad range of employees.Be a thought leader to and for the education & research business.Partners and gains commitment from others for key projects.Uses the talents, knowledge, and skills of a diverse employee base.Job Requirements
BA or BS degree in business field required; MBA preferred.Market strategy, planning experience. Previous product marketing, portfolio marketing or vertical/industry marketing experience strongly preferred.Education industry expertise a plus.A minimum of 15 years of work experience.Strong executive presence.Proven leadership and management skills.Strong organizational and influence skills.Excellent oral and written communication ability.High strategic acumen.Ability to address the needs of multiple stakeholders simultaneously.Highly collaborative work style.Is a change agent.Chicago preferred location.The estimated base salary range for this job is $150,000-$215,000. The range represents a good faith estimate of the range that Huron reasonably expects to pay for this job at the time of the job posting. The actual salary paid to an individual will vary based on multiple factors, including but not limited to specific skills or certifications, years of experience, market changes, and required travel. This job is also eligible to participate in Huron’s annual incentive compensation program, which reflects Huron’s pay for performance philosophy. Inclusive of annual incentive compensation opportunity, the total estimated compensation range for this job is $195,000-$260,000. The job is also eligible to participate in Huron’s benefit plans which include medical, dental and vision coverage and other wellness programs. The salary range information provided is in accordance with applicable state and local laws regarding salary transparency that are currently in effect and may be implemented in the future.Posting Category
CorporateOpportunity Type
RegularCountry
United States of America
#J-18808-Ljbffr
The Director of Education & Research Industry Marketing plays a critical role in Huron’s success by influencing our go-to-market and product strategies, crafting a unique value proposition for expertise, creating demand through integrated marketing campaigns, and enabling the customer lifecycle. The focus of this role is to support the market positioning and growth of the education and research industry. Specific responsibilities span market research and segmentation, persona development and customer journey mapping, marketing strategy, messaging development, bringing established and new solutions, services, and/or products to market, integrated campaign planning, and using data and analytics to drive growth for Huron and the education industry. The Marketing Director has a thorough understanding of both Huron’s enterprise business strategy as well as specific business priorities and supports the execution of business strategy through the development and execution of an industry-specific marketing strategy and plan. This is a highly visible position that has a tremendous influence on Huron’s business results and future growth.Responsibilities
Market Research:
Source primary and secondary market intelligence. Design approach, and structure methodology for the collection and interpretation of market knowledge. Quantify the market size, share, solution/service/product requirements, and market-based competitive analysis. Segment and prioritize markets to actively pursue. Analyze and interpret research results including opportunities and threats. Identify attractive markets to provide a basis for investment, acquisition, and functional objectives.Strategic Planning:
Create marketing planning framework and process. Perform analysis of market data, summarize findings, and apply findings for the input to our enterprise planning and growth strategy for the education industry. Support the development of the education industry and strategic initiatives. Perform scenario planning and present relevant insights of company advancement opportunities to education industry leadership. Ensure successful implementation, monitoring, and measurement of results.Industry/Solution/Service/Product Marketing:
Collaborate with education business leadership, translating enterprise and business unit (practice) goals, objectives, and market opportunities into a formal, cohesive annual marketing plan for the education’s collective portfolio of solutions, services, and products. Develop marketing strategies and ensure alignment of services and solutions to market segments driving clarity and efficiency in go-to-market execution. Build SWOT analysis, develop buyer’s personas, and create positioning and messaging for the industry, solutions, services, and products. Perform internal and external interviews with customers for voice of the customer data to discover and quantify market problems and opportunities for improvement. Support the enterprise alliance partner strategy and collaborate with digital and field alliances team on education industry-specific programming and outreach. Analyze voice of customer data to inform Huron’s unique ability to address market problems and deliver value to the focus markets.Leadership and thought partner:
Drive sales and marketing alignment, collaborating with education industry leadership, enterprise marketing and communications, growth enablement, and digital and field alliance teams. Cultivate and sustain working relationships with industry key opinion leaders who can play a role in supporting Huron's business objectives. Manage and optimize education industry marketing budget.Qualifications
Key Skills Requirements:
Leadership
Provides vision/strategic direction, aligns people and resources to pursue.Manages change, transformation, ambiguity, and new directions successfully.Acts and leads in a manner that places Huron objectives above individual and team interests.Perseveres in adversity and effectively leads through crises with confidence and courage.Demonstrates emotional strength, expressing opinions, even if in the minority.Synthesizes a high level of information quickly.Establishes trust by acting with a high level of integrity/honesty.Demonstrates and inspires commitment and passion.Inspires others to perform above their perceived capabilities.Willingness to support tactical execution when needed.Innovation
Recognizes what needs to be changed, engages organizational support and champions initiative to enable change (challenges the status quo in solving communication deficiencies).Recognizes trends, patterns and events that surface new opportunities.Pursues change with a willingness to not do what has always been done.Conceptualizes and implements methods to enhance the speed and organizational ability to innovate.Takes prudent risks to advance the goals of the enterprise.Results Orientation
Balances both long and short-term goals.Determines critical performance areas and establishes appropriate “key performance indicators” to ensure measurable results.Sets and achieves high-performance standards for self and others.Takes ideas from inception to execution.Demonstrates a sense of urgency and decisiveness.Monitors progress against goals, identifies performance issues and takes corrective action early.Teamwork
Focuses on Huron’s key business objectives and moves beyond own functional interests.Develops positive working relationships and a sense of team with a broad range of employees.Be a thought leader to and for the education & research business.Partners and gains commitment from others for key projects.Uses the talents, knowledge, and skills of a diverse employee base.Job Requirements
BA or BS degree in business field required; MBA preferred.Market strategy, planning experience. Previous product marketing, portfolio marketing or vertical/industry marketing experience strongly preferred.Education industry expertise a plus.A minimum of 15 years of work experience.Strong executive presence.Proven leadership and management skills.Strong organizational and influence skills.Excellent oral and written communication ability.High strategic acumen.Ability to address the needs of multiple stakeholders simultaneously.Highly collaborative work style.Is a change agent.Chicago preferred location.The estimated base salary range for this job is $150,000-$215,000. The range represents a good faith estimate of the range that Huron reasonably expects to pay for this job at the time of the job posting. The actual salary paid to an individual will vary based on multiple factors, including but not limited to specific skills or certifications, years of experience, market changes, and required travel. This job is also eligible to participate in Huron’s annual incentive compensation program, which reflects Huron’s pay for performance philosophy. Inclusive of annual incentive compensation opportunity, the total estimated compensation range for this job is $195,000-$260,000. The job is also eligible to participate in Huron’s benefit plans which include medical, dental and vision coverage and other wellness programs. The salary range information provided is in accordance with applicable state and local laws regarding salary transparency that are currently in effect and may be implemented in the future.Posting Category
CorporateOpportunity Type
RegularCountry
United States of America
#J-18808-Ljbffr