Growth Marketing Manager

Our Company:At Cerebral, we're on a mission to democratize access to high-quality mental health care for all. We believe that everyone everywhere deserves to get the care they need, and are striving to make care convenient and accessible, while tackling the stigmas that surround mental illness.Since launching in January of 2020, Cerebral has scaled to provide mental health services to more than 700,000 people in all fifty US states. With support from investors like SoftBank, Silver Lake, Access Industries, Bill Ackman, WestCap, and others, and impactful leaders like you, we’ll continue to democratize mental health care and double down on clinical quality and deliver exceptional client outcomes for years to come. With a heavy focus on clinical quality and safety in all that we do, we’ve accomplished excellent outcomes for hundreds of thousands of clients:82% of clients report an improvement in their anxiety symptoms after using Cerebral.75% of clients who report improvement in their depression see improvement within 60 days.50% of clients who initially report suicidal ideation no longer harbor suicidal thoughts after treatment with Cerebral.This is just the beginning for Cerebral, and we won’t stop building, growing, and iterating until everyone, everywhere can access high-quality, evidence-based mental health care without high costs and/or long wait times. We’re looking for mission-driven leaders who share these values, and we need your help as we transform access to high-quality mental health care in the United States and beyond.The role:Cerebral is seeking a highly skilled and motivated Growth Marketing Manager with expertise in direct mail, affiliates, and paid media operations. In this role, you will be responsible for developing and executing strategies to drive customer acquisition, retention, and revenue growth through various marketing channels. Your primary focus will be on direct mail campaigns, affiliate partnerships, and paid media operations. The ideal candidate will have a strong background in growth marketing, data analytics, and a proven track record of delivering measurable results.Who you are:4+ years of experience in digital marketing and/or growth marketing.Bachelor's degree in Marketing, or a related field. MBA preferred.Proven experience as a Growth Marketer, Marketing Manager, or similar role, with strong knowledge and expertise in direct mail, affiliates, and paid media platforms (e.g., Google Ads, Facebook Ads, etc.).Proficient in data analysis and reporting tools, such as Looker and marketing automation platforms.Experience with marketing technologies and data integration, including experience with Segment.Excellent strategic thinking, analytical, and problem-solving skills.Strong project management skills, with the ability to manage multiple campaigns and priorities simultaneously.Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.Results-oriented mindset with a strong focus on driving measurable growth and ROI.How your skills and passion will come to life at Cerebral:Growth Strategy: Develop and implement comprehensive growth marketing strategies and tactics to drive customer acquisition while maintaining efficient CAC.Direct Mail: Plan, execute, and optimize direct mail campaigns to reach target audiences and drive customer engagement and conversion.Affiliate & Partnerships: Identify, onboard, and manage affiliate partners to expand brand reach and drive traffic and sales.Paid Media: Oversee paid media operations, including search engine marketing (SEM), display advertising, social media advertising, and programmatic advertising.Creative Development: Collaborate with cross-functional teams, including brand, analytics, and product, to develop compelling marketing assets and go-to-market campaigns.Conversion Rate Optimization: Develop marketing landing pages and partner with the product team on core site to optimize user experience and path to conversion.Measurement: Monitor and analyze key performance indicators (KPIs) to measure campaign effectiveness and optimize performance.Data & Tech: Partner with internal data & tech teams, and external agencies to implement data strategies and marketing technologies to improve targeting, measurement, optimizations and overall execution.Cross-Functional Collaboration: Collaborate with cross-functional teams, including brand, analytics, product, tech, legal and compliance, to develop and execute integrated marketing campaigns.Market Research and Competitive Analysis: Stay up-to-date with industry trends, emerging technologies, and competitive landscape. Conduct market research and competitor analysis to identify market opportunities, stay ahead of industry best practices, and inform marketing strategies.What we offer:Mission-driven impact:Shape the future of the #1 largest and fastest growing online mental health care company in the worldBuild a platform that is improving the lives and well-being of hundreds of thousands of peopleJoin a community of high achievers who have a passion for promoting mental healthPath to develop & grow:Readily available psychiatrists and clinician leadership for case consultations to ensure you always receive the support you needAccess to innovative technology to support you in delivering the highest quality of care to your clientsAccess to UpToDate for continued education (free CEU offering)Remote-first model:Flexibility to choose the hours and schedule that work best for youWork virtually from anywhere in the United StatesCulture & connectivity:Highly-responsive and supportive team of clinical and operational managementDecreased administrative time for clinicians through ongoing technology improvements and automationsFully integrated, data-enabled EMR with embedded clinical decision support, monthly prescriber metric reports, and task management systemOpportunity to participate in strategic development initiatives to improve our clinical quality and safety and/or clinical processes across the organizationWho we are (our company values):Client-first Focus - relentless focus on advancing the quality of care, clinical experience, and patient safetyEthics & Integrity - do what is right and demonstrate ethical principles, even when no one is watchingCommitment - accountable for fully delivering on commitments to our clients and each otherImpact & Quality - make a positive impact and deliver high quality outcomes, based on data and evidenceEmpathy - act compassionately, listen to seek understanding, and cultivate psychological safety with clients and colleaguesCollaboration - achieve our goals together as a united team, strengthened by mutual openness, trust, and diversity of thoughtThoughtful Innovation - continuously evolve our ability to deliver on our mission, prioritizing long-term, strategic bets over short-term gains

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