Marketing Manager

About usShare Local Media, or SLM, is a rapidly growing startup reimagining the world of offline marketing for tech and e-commerce companies. We started as e-commerce marketers ourselves, and launched SLM with a goal of turning direct mail into a high performing, scalable channel for a digitally native client set. To do so, we’ve taken an inputs based-approach to the space, and re-engineered the channel from the ground up to make it easier to test, faster to execute, more measurable, and ultimately, more effective for e-commerce and tech clients of all types.So what does SLM actually do? We’re a full-service direct mail agency, media program operator, and technology platform, serving some of your favorite e-commerce and tech brands (think Casper, Lyft, Grubhub, etc.). We live and breathe direct response marketing, and strive to delight clients with high performing campaigns built around fast, data-driven client service, and premium, unique branding.What are we like at SLM? We’re passionate, humble, and kind. We value data-driven thinking, speed, persistence, creativity, and teamwork. We love helping clients grow and scale through a tactile medium that has long term brand value. And finally, we get excited about transforming an old-school channel into something new through data, product, technology, and a service-driven mentality.Share our excitement? Great - we’d love to hear from you!The RoleWe’re looking for a data-driven Marketing Manager to join the team and help us grow. This role will own the client relationships for one of our major product/service lines, and be responsible for leading a team of 2-3 client associates.The ideal candidate enjoys analytics and numbers, working/communicating with clients on a daily basis, thinking strategically about how to optimize direct mail programs, and serving as a guide and mentor for direct reports. You will work with all Share Local Media teams and be an integral part of our mission to make marketing easier for tech and e-commerce brands everywhere.We’re a startup, so we’re looking for someone with an entrepreneurial spirit and passion for marketing.Key responsibilities will include:Client ManagementOwn/manage client relationships on one of our major service/product linesLead tactical and strategic planning on direct mail programs for our client portfolioProvide clients with feedback on marketing tactics, including creative, offer, targeting, and messaging recommendations, using data to inform decision makingEvaluate and collaborate with internal and external stakeholders to grow client direct mail programs as well as overall client relationshipsStrategize company and project offerings to optimize client valueAnalyticsDevelop and execute direct mail marketing strategies to efficiently drive new customer acquisition for our partnersEvaluate campaign performance to optimize for cost per customer acquired and other ROI metricsTrack campaign performance (quantitative & qualitative tracking) and provide strategic recommendations for testing and optimizing programSuggest tactics and strategies to improve performance and enhance overall campaign, program, and reporting effectivenessTeam LeadershipDevelop, guide, and mentor 2-3 direct reportsUphold our core values of teamwork and kindness as a team leaderNo day at Share Local Media will be the same but a typical day could include the following activities:Developing a mail plan strategy for a new or existing clientManaging the timeline & follow ups for programs currently in progressStatus calls/meetings with clients & vendorsAnalyzing and leveraging results to optimize future campaignsWorking with the other teams at SLM on cross-sell opportunities for major clientsQualifications3-5 years of relevant experience in marketing, account management, sales, or financePassion for marketing and relationship managementStrong sense of urgency and great time management skillsStrong analytical, organizational, and communication skills (oral and written)Very comfortable with analytics and taking a data-driven approach to marketingSelf-starter and problem solver with a get it done attitudeAbility to work independently and manage relationships in a constantly changing startup environmentComfortable presenting in front of large groups and representing our company in client meetings with VPs and high-level executivesApplicants must be authorized to work in the United StatesWhat we offerBase salary range for this position is $100,000 - $110,000 and is based upon experience and other factorsHybrid role based out of our NYC officeOwnership and growth opportunitiesFlexible vacation policyRobust benefits packageA fun culture including: team events, happy hours, and tripsThe opportunity to work with a group of passionate, humble, and kind team membersIf you’re looking to be part of something new that is transforming an industry, this is the role for you. You will be empowered to think like an entrepreneur by coming up with new ideas, testing and implementing them, and then scaling them quickly across clients/teams.Share our excitement? Great - we’d love to hear from you!

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