Rocket Clicks, LLC
SEO Manager
Rocket Clicks, LLC, Mission, Kansas, United States,
We accelerate growth for innovative businesses through revenue-first marketing strategies.Accelerate Growth
Pushing businesses, individuals, and entrepreneurs that want to grow fasterBusinesses, individuals, and entrepreneurs that want to lead in their industryRevenue-First Marketing Strategies
We measure success based on our ability to drive revenue and increase profitabilityVision
Legacy & ImpactCulture & Team$35MM in Revenue at 20% EBITDAValues
BeliefProactive - We create change rather than reacting to it. We anticipate future opportunities and act to address them in advance.Disciplined - We stay committed to our tasks and goals, not straying despite difficulties or temptations.Operational Effectiveness
Candid - We communicate directly and transparently, without being overly concerned with diplomacy or avoiding offense.Empathetic - We strive to understand and share the feelings of others, with their perspectives as the lens for our interaction.Leadership
Accountable - We hold ourselves responsible for the outcomes of our decisions and accept the consequences of our actions.Results-Oriented - We start with the end in mind. We prioritize efforts that lead to measurable outcomes, emphasizing productivity rather than busyness.Position SummaryThe SEO Manager is responsible for the development and execution of SEO strategies for individual clients of Rocket Clicks. SEO Managers actively engage in SEO analysis on a daily basis to drive the necessary performance results for their clients. Their attendance and participation in both internal sprint meetings and client calls supports the Account Manager in fostering client confidence. The SEO Manager also prioritizes the most critical tasks, finding efficiencies through automation and delegation to support team members.Performance ObjectivesOwn strategic decisions within paid media including platform selection, messaging map, creative deployment, optimization emphasis, targeting criteriaExecute Rocket Clicks playbook for the particular client industryEnsure account execution follows company First Principles methodologyAnalyze performance data for monthly and quarterly reportingOwn and delegate paid media tasks within weekly sprint planning frameworkIdeate experiments for client accounts designed to produce the highest likelihood of performance improvementWork with design and editing partners to ensure campaigns are using the most compelling ad creativeManage media mix and budget allocation across ad platforms to achieve results and stay within client expectationsAct as Quality Assurance for all conversion tracking, quickly identifying breaks that would render reporting less valuableDocument client-specific tasks for delegation to other team membersAttend client meetings as subject matter expertAudit other client accounts and prospect accounts for opportunity harvesting and strategy validationContribute to iterative documentation improvements of industry team and paid media disciplineExtensive Budget Management Experience:
Successfully manage SEO campaigns with a total monthly budget exceeding $100,000 across various brands and accounts, ensuring efficient resource allocation and maximum return on investment.Integrated SEO Strategy Development:
Craft and implement cohesive, multi-platform SEO strategies that enhance organic visibility and support overall digital marketing goals.Expertise in Customer Acquisition Funnels:
Possess a deep understanding of the modern digital customer acquisition funnel and its intersection with SEO tactics.Forward-Looking SEO Planning:
Maintain a detailed six-month roadmap of SEO initiatives and tasks, aligning with business objectives and adapting to market trends.KPI Management and Reporting:
Track, manage, and report on defined SEO performance KPIs, leveraging insights to optimize strategies and drive improvements.Long-Term Forecasting and Budgeting:
Conduct strategic forecasting and budget planning for SEO efforts on six-month or longer timeframes to ensure sustained growth.Advanced Conversion Tracking Skills:
Set up and troubleshoot conversion tracking for digital analytics, ensuring accurate data collection to inform SEO decisions.SEO Tool Proficiency:
Demonstrate expertise with key SEO tools and platforms such as Google Search Console, Moz, and SEMrush to enhance performance analysis and reporting.Collaboration with Paid Search and Social Teams:
Work closely with paid search and social media teams to integrate SEO strategies with paid efforts for a comprehensive digital marketing approach.Programmatic Advertising Experience:
Understand how SEO aligns with programmatic platforms like StackAdapt and Simpli.fi to create a cohesive marketing strategy.Education & Experience4-year college degree or equivalent experiential knowledgePrior experience working in a professional services organization3+ years professional experience in digital marketing, 2+ specialized in SEOPrior experience working with or for Lead Generation companiesPhysical RequirementsProlonged periods sitting at a desk and workingThis position may require up to 10% travel
#J-18808-Ljbffr
Pushing businesses, individuals, and entrepreneurs that want to grow fasterBusinesses, individuals, and entrepreneurs that want to lead in their industryRevenue-First Marketing Strategies
We measure success based on our ability to drive revenue and increase profitabilityVision
Legacy & ImpactCulture & Team$35MM in Revenue at 20% EBITDAValues
BeliefProactive - We create change rather than reacting to it. We anticipate future opportunities and act to address them in advance.Disciplined - We stay committed to our tasks and goals, not straying despite difficulties or temptations.Operational Effectiveness
Candid - We communicate directly and transparently, without being overly concerned with diplomacy or avoiding offense.Empathetic - We strive to understand and share the feelings of others, with their perspectives as the lens for our interaction.Leadership
Accountable - We hold ourselves responsible for the outcomes of our decisions and accept the consequences of our actions.Results-Oriented - We start with the end in mind. We prioritize efforts that lead to measurable outcomes, emphasizing productivity rather than busyness.Position SummaryThe SEO Manager is responsible for the development and execution of SEO strategies for individual clients of Rocket Clicks. SEO Managers actively engage in SEO analysis on a daily basis to drive the necessary performance results for their clients. Their attendance and participation in both internal sprint meetings and client calls supports the Account Manager in fostering client confidence. The SEO Manager also prioritizes the most critical tasks, finding efficiencies through automation and delegation to support team members.Performance ObjectivesOwn strategic decisions within paid media including platform selection, messaging map, creative deployment, optimization emphasis, targeting criteriaExecute Rocket Clicks playbook for the particular client industryEnsure account execution follows company First Principles methodologyAnalyze performance data for monthly and quarterly reportingOwn and delegate paid media tasks within weekly sprint planning frameworkIdeate experiments for client accounts designed to produce the highest likelihood of performance improvementWork with design and editing partners to ensure campaigns are using the most compelling ad creativeManage media mix and budget allocation across ad platforms to achieve results and stay within client expectationsAct as Quality Assurance for all conversion tracking, quickly identifying breaks that would render reporting less valuableDocument client-specific tasks for delegation to other team membersAttend client meetings as subject matter expertAudit other client accounts and prospect accounts for opportunity harvesting and strategy validationContribute to iterative documentation improvements of industry team and paid media disciplineExtensive Budget Management Experience:
Successfully manage SEO campaigns with a total monthly budget exceeding $100,000 across various brands and accounts, ensuring efficient resource allocation and maximum return on investment.Integrated SEO Strategy Development:
Craft and implement cohesive, multi-platform SEO strategies that enhance organic visibility and support overall digital marketing goals.Expertise in Customer Acquisition Funnels:
Possess a deep understanding of the modern digital customer acquisition funnel and its intersection with SEO tactics.Forward-Looking SEO Planning:
Maintain a detailed six-month roadmap of SEO initiatives and tasks, aligning with business objectives and adapting to market trends.KPI Management and Reporting:
Track, manage, and report on defined SEO performance KPIs, leveraging insights to optimize strategies and drive improvements.Long-Term Forecasting and Budgeting:
Conduct strategic forecasting and budget planning for SEO efforts on six-month or longer timeframes to ensure sustained growth.Advanced Conversion Tracking Skills:
Set up and troubleshoot conversion tracking for digital analytics, ensuring accurate data collection to inform SEO decisions.SEO Tool Proficiency:
Demonstrate expertise with key SEO tools and platforms such as Google Search Console, Moz, and SEMrush to enhance performance analysis and reporting.Collaboration with Paid Search and Social Teams:
Work closely with paid search and social media teams to integrate SEO strategies with paid efforts for a comprehensive digital marketing approach.Programmatic Advertising Experience:
Understand how SEO aligns with programmatic platforms like StackAdapt and Simpli.fi to create a cohesive marketing strategy.Education & Experience4-year college degree or equivalent experiential knowledgePrior experience working in a professional services organization3+ years professional experience in digital marketing, 2+ specialized in SEOPrior experience working with or for Lead Generation companiesPhysical RequirementsProlonged periods sitting at a desk and workingThis position may require up to 10% travel
#J-18808-Ljbffr