Commercial Metals Company
Director of Marketing, Emerging Businesses Group
Commercial Metals Company, Irving, Texas, United States, 75084
Title: Director of Marketing, Emerging Businesses Group
Location: Irving, TX, US, 75039Group: Emerging Businesses GroupDivision: AdministrationJob ID: 15057it's what's inside that counts_______________________________
There’s more to CMC than our products and the buildings, structures, and roads they go into. At CMC, it’s the people inside our recycling centers, fabrication plants, manufacturing facilities, steel mills and offices that make us who we are as a company. Our success comes from finding, retaining, and supporting the highest quality talent by offering:Day 1 Benefits Coverage with low cost Medical, Vision, DentalDay 1 Paid-time Off and Vacation4.5% Company Match 401(k) planCompetitive Compensation and BonusesCompany-paid Life and Disability InsuranceEmployee Stock Purchase PlanTraining and Advancement OpportunitiesWhy This Job
In this role, you will work closely with leadership to develop and implement a successful marketing strategy that is aligned with business goals to increase demand and deliver on growth expectations. This role will be responsible for marketing efforts of several current brands and lines of business within CMC's Emerging Businesses Group, with the potential to add new brands through future acquisitions.What You'll Do
Develop and implement comprehensive marketing strategies to drive revenue growth, increase market penetration, and enhance brand positioningDesign and manage campaigns to generate qualified leads. Implement and optimize lead nurturing processes to convert leads into salesConduct market research to identify trends, customer needs, competitive landscape, and opportunities for expansion. Use insights to inform marketing strategies and product developmentCollaborate with business leaders and commercial teams to effectively market new and existing products. Develop value propositions, messaging, and go-to-market strategiesOptimize online presence to increase visibility and engagementCollaborate with Enterprise and Line of Business marketing teams to develop and manage marketing communications, including advertising, public relations, events, and promotional activitiesPlan and manage the marketing budget. Allocate resources efficiently to maximize ROI and meet financial targetsWork closely with the sales team to align marketing and sales efforts. Provide sales tools, materials, and support to enhance the sales processMonitor and analyze marketing performance metrics. Report on the effectiveness of campaigns and initiatives, making data-driven decisions to improve outcomesLead, mentor, and develop the marketing team. Foster a collaborative and innovative work environmentEnsure all marketing activities comply with industry regulations, company policies, and ethical standardsCollaborate and coordinate with other directors of marketing across the enterprise and adjacent lines of businessShare best practices, align strategies, and ensure cohesive messaging and branding across different business unitsWhat You'll Need
7 plus years of progressive experience in various dedicated marketing roles within a complex organizationExtensive experience in all aspects of developing and maintaining marketing strategies to drive growth and meet organizational objectivesProven ability to develop effective marketing, advertising, and promotional activities that accelerates revenue growthAbility to travel as neededYour Education
Bachelor's degree in marketing, business administration or related experience requiredMBA or Master's degree in marketing preferredWe are Commercial Metals Company, a Fortune 500 company with a family feel that’s already part of your life. Our steel products have been supporting structures in more than 20 countries for over 100 years. And the secret to our success? We’ve built our legacy by assembling a team of innovators and doers to tackle some of the most challenging problems facing our world over the last 100 years — but we’re just getting started.If you’re ready to reimagine ways to make the steel industry more sustainable, reinforce the bridges and roadways connecting our communities, and do meaningful work, you’re ready to join CMC. Apply today and start moving your career — and our world — forward.CMC is committed to providing equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, age, physical or mental disability, national origin, citizenship, military or veteran status, sexual orientation, gender identity and/or expression, genetic information, or other status protected by federal, state or local law.
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Location: Irving, TX, US, 75039Group: Emerging Businesses GroupDivision: AdministrationJob ID: 15057it's what's inside that counts_______________________________
There’s more to CMC than our products and the buildings, structures, and roads they go into. At CMC, it’s the people inside our recycling centers, fabrication plants, manufacturing facilities, steel mills and offices that make us who we are as a company. Our success comes from finding, retaining, and supporting the highest quality talent by offering:Day 1 Benefits Coverage with low cost Medical, Vision, DentalDay 1 Paid-time Off and Vacation4.5% Company Match 401(k) planCompetitive Compensation and BonusesCompany-paid Life and Disability InsuranceEmployee Stock Purchase PlanTraining and Advancement OpportunitiesWhy This Job
In this role, you will work closely with leadership to develop and implement a successful marketing strategy that is aligned with business goals to increase demand and deliver on growth expectations. This role will be responsible for marketing efforts of several current brands and lines of business within CMC's Emerging Businesses Group, with the potential to add new brands through future acquisitions.What You'll Do
Develop and implement comprehensive marketing strategies to drive revenue growth, increase market penetration, and enhance brand positioningDesign and manage campaigns to generate qualified leads. Implement and optimize lead nurturing processes to convert leads into salesConduct market research to identify trends, customer needs, competitive landscape, and opportunities for expansion. Use insights to inform marketing strategies and product developmentCollaborate with business leaders and commercial teams to effectively market new and existing products. Develop value propositions, messaging, and go-to-market strategiesOptimize online presence to increase visibility and engagementCollaborate with Enterprise and Line of Business marketing teams to develop and manage marketing communications, including advertising, public relations, events, and promotional activitiesPlan and manage the marketing budget. Allocate resources efficiently to maximize ROI and meet financial targetsWork closely with the sales team to align marketing and sales efforts. Provide sales tools, materials, and support to enhance the sales processMonitor and analyze marketing performance metrics. Report on the effectiveness of campaigns and initiatives, making data-driven decisions to improve outcomesLead, mentor, and develop the marketing team. Foster a collaborative and innovative work environmentEnsure all marketing activities comply with industry regulations, company policies, and ethical standardsCollaborate and coordinate with other directors of marketing across the enterprise and adjacent lines of businessShare best practices, align strategies, and ensure cohesive messaging and branding across different business unitsWhat You'll Need
7 plus years of progressive experience in various dedicated marketing roles within a complex organizationExtensive experience in all aspects of developing and maintaining marketing strategies to drive growth and meet organizational objectivesProven ability to develop effective marketing, advertising, and promotional activities that accelerates revenue growthAbility to travel as neededYour Education
Bachelor's degree in marketing, business administration or related experience requiredMBA or Master's degree in marketing preferredWe are Commercial Metals Company, a Fortune 500 company with a family feel that’s already part of your life. Our steel products have been supporting structures in more than 20 countries for over 100 years. And the secret to our success? We’ve built our legacy by assembling a team of innovators and doers to tackle some of the most challenging problems facing our world over the last 100 years — but we’re just getting started.If you’re ready to reimagine ways to make the steel industry more sustainable, reinforce the bridges and roadways connecting our communities, and do meaningful work, you’re ready to join CMC. Apply today and start moving your career — and our world — forward.CMC is committed to providing equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, age, physical or mental disability, national origin, citizenship, military or veteran status, sexual orientation, gender identity and/or expression, genetic information, or other status protected by federal, state or local law.
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