Association TRENDS
Email Marketing Specialist
Association TRENDS, Ithaca, New York, United States,
Email Marketing SpecialistJoin Our Team as the
Email Marketing Specialist
for the Lab of Ornithology at Cornell University!
If you're eager to make an impact and be part of a dynamic team, then we invite you to explore this exciting opportunity with us!
The College of Agriculture and Life Sciences at Cornell University embraces diversity and seeks candidates who will contribute to a climate that supports students, faculty, and staff of all identities and backgrounds. We strongly encourage individuals from underrepresented and/or marginalized identities to apply.
About The Department
The Cornell Lab of Ornithology is the world's leading institute for research, education, citizen science, and conservation focused on birds (annual budget $38M). The Lab is a vibrant unit actively contributing to the mission of the College of Agriculture and Life Sciences (CALS), which is a premier institution of scientific learning, tackling the complex challenges of our time through purpose-driven science.
About the OpportunityThe Email Marketing Specialist works to advance the marketing and communications strategy of the Cornell Lab, amplifying the Lab's mission to understand and protect birds and the natural world and to engage the public as broadly as possible in these efforts.
The Email Marketing Specialist is directly responsible for nurturing new and existing leads so that other teams such as membership fundraising, citizen science teams, Bird Academy, and Birds of the World can successfully convert them into customers, donors, members, and citizen science data contributors.More specifically, the Email Marketing Specialist will help achieve the Lab's marketing and communications goals by:Leading email marketing campaigns, working with stakeholders and Lead Marketing Manager, to design campaign-level strategy, objectives, and tactics that meet specific goals of the campaignHelp develop and maintain customer lead pipeline and support lead nurturing effortsCreate and manage CRM (customer relations management database) organization strategyConceptualize and create marketing content and user experience for campaigns. Marketing components may include email and landing page layout, content, graphical user interface, interactivity, and flowWorking with the strategic communications team and the Senior Director of Marketing and Communications on major communications/brand-focused campaignsWorking with the Advancement Tech Team, Science Communications team, data analytics team, audience research team, and other functional teams to successfully execute campaigns and projects aimed at lead nurturing and qualificationHelping ensure the integration of the Lab's brand into all forms of marketing and communicationsDemonstrating a strong customer-centric and a solution-oriented mindset with members of the Cornell Lab community on marketing and communication related activitiesThis is a full-time position located at the Cornell Lab of Ornithology in Ithaca, NY. This position allows for a hybrid work arrangement.
What We NeedBachelor's Degree and 3-5 years of experience in digital marketing and communications and project management or equivalent combination.Experience developing multichannel marketing and communications campaigns while working with multiple stakeholders and production teamsWorking knowledge of HTML, CSS, content management systems (e.g., Wordpress), and digital marketing and CRM platformsWorking knowledge of email systems such as Hubspot, MailChimp, Salesforce Marketing Cloud, Constant ContactDetailed documentation skills with the ability to multitask and balance competing priorities under deadlineUnderstanding of search engine optimization and how coding, content, and page linking work together to increase keyword relevance and drive placement in search enginesEnthusiasm for exploring and learning about emerging technologies and platformsMust be able to work both independently and collaboratively, with a solution-oriented approachStrong written and verbal communication skills and attention to detailAbility to use relevant design software, (e.g., Photoshop, Figma, Illustrator)Experience working directly with people from diverse racial, ethnic, and socioeconomic backgroundsCornell communicators share a mission to enhance and preserve the university's brand and reputation as a top research institution and a leader in higher education, and to support and promote critical programs that serve the university's teaching, research, and public engagement mission.
Preferably, the successful candidate will also have the following:Comfort developing and communicating integrated marketing and communication plans to senior leadership to inform strategic decisions and/or areas for future enhancement or investmentExperience working with nonprofit organizations, and knowledge of nonprofit, ornithological, and nature enthusiast audiences is a plusIf you are passionate about conservation and using your marketing and communication skills to further those efforts, we encourage you to apply!
Rewards and BenefitsCornell receives national recognition as an award-winning workplace for our health, wellbeing, sustainability, and diversity initiatives.No Visa Sponsorship is available for this position.
How to Apply:You must submit both a Resume and Cover letter.
Cornell University is an innovative Ivy League university and a great place to work. Our inclusive community of scholars, students, and staff impart an uncommon sense of larger purpose and contribute creative ideas to further the university's mission of teaching, discovery, and engagement.
Diversity and Inclusion are a part of Cornell University's heritage. We are a recognized employer and educator valuing AA/EEO, Protected Veterans, and Individuals with Disabilities. We also recognize a lawful preference in employment practices for Native Americans living on or near Indian reservations.
#J-18808-Ljbffr
Email Marketing Specialist
for the Lab of Ornithology at Cornell University!
If you're eager to make an impact and be part of a dynamic team, then we invite you to explore this exciting opportunity with us!
The College of Agriculture and Life Sciences at Cornell University embraces diversity and seeks candidates who will contribute to a climate that supports students, faculty, and staff of all identities and backgrounds. We strongly encourage individuals from underrepresented and/or marginalized identities to apply.
About The Department
The Cornell Lab of Ornithology is the world's leading institute for research, education, citizen science, and conservation focused on birds (annual budget $38M). The Lab is a vibrant unit actively contributing to the mission of the College of Agriculture and Life Sciences (CALS), which is a premier institution of scientific learning, tackling the complex challenges of our time through purpose-driven science.
About the OpportunityThe Email Marketing Specialist works to advance the marketing and communications strategy of the Cornell Lab, amplifying the Lab's mission to understand and protect birds and the natural world and to engage the public as broadly as possible in these efforts.
The Email Marketing Specialist is directly responsible for nurturing new and existing leads so that other teams such as membership fundraising, citizen science teams, Bird Academy, and Birds of the World can successfully convert them into customers, donors, members, and citizen science data contributors.More specifically, the Email Marketing Specialist will help achieve the Lab's marketing and communications goals by:Leading email marketing campaigns, working with stakeholders and Lead Marketing Manager, to design campaign-level strategy, objectives, and tactics that meet specific goals of the campaignHelp develop and maintain customer lead pipeline and support lead nurturing effortsCreate and manage CRM (customer relations management database) organization strategyConceptualize and create marketing content and user experience for campaigns. Marketing components may include email and landing page layout, content, graphical user interface, interactivity, and flowWorking with the strategic communications team and the Senior Director of Marketing and Communications on major communications/brand-focused campaignsWorking with the Advancement Tech Team, Science Communications team, data analytics team, audience research team, and other functional teams to successfully execute campaigns and projects aimed at lead nurturing and qualificationHelping ensure the integration of the Lab's brand into all forms of marketing and communicationsDemonstrating a strong customer-centric and a solution-oriented mindset with members of the Cornell Lab community on marketing and communication related activitiesThis is a full-time position located at the Cornell Lab of Ornithology in Ithaca, NY. This position allows for a hybrid work arrangement.
What We NeedBachelor's Degree and 3-5 years of experience in digital marketing and communications and project management or equivalent combination.Experience developing multichannel marketing and communications campaigns while working with multiple stakeholders and production teamsWorking knowledge of HTML, CSS, content management systems (e.g., Wordpress), and digital marketing and CRM platformsWorking knowledge of email systems such as Hubspot, MailChimp, Salesforce Marketing Cloud, Constant ContactDetailed documentation skills with the ability to multitask and balance competing priorities under deadlineUnderstanding of search engine optimization and how coding, content, and page linking work together to increase keyword relevance and drive placement in search enginesEnthusiasm for exploring and learning about emerging technologies and platformsMust be able to work both independently and collaboratively, with a solution-oriented approachStrong written and verbal communication skills and attention to detailAbility to use relevant design software, (e.g., Photoshop, Figma, Illustrator)Experience working directly with people from diverse racial, ethnic, and socioeconomic backgroundsCornell communicators share a mission to enhance and preserve the university's brand and reputation as a top research institution and a leader in higher education, and to support and promote critical programs that serve the university's teaching, research, and public engagement mission.
Preferably, the successful candidate will also have the following:Comfort developing and communicating integrated marketing and communication plans to senior leadership to inform strategic decisions and/or areas for future enhancement or investmentExperience working with nonprofit organizations, and knowledge of nonprofit, ornithological, and nature enthusiast audiences is a plusIf you are passionate about conservation and using your marketing and communication skills to further those efforts, we encourage you to apply!
Rewards and BenefitsCornell receives national recognition as an award-winning workplace for our health, wellbeing, sustainability, and diversity initiatives.No Visa Sponsorship is available for this position.
How to Apply:You must submit both a Resume and Cover letter.
Cornell University is an innovative Ivy League university and a great place to work. Our inclusive community of scholars, students, and staff impart an uncommon sense of larger purpose and contribute creative ideas to further the university's mission of teaching, discovery, and engagement.
Diversity and Inclusion are a part of Cornell University's heritage. We are a recognized employer and educator valuing AA/EEO, Protected Veterans, and Individuals with Disabilities. We also recognize a lawful preference in employment practices for Native Americans living on or near Indian reservations.
#J-18808-Ljbffr