Vans
Vans: Senior Manager, Retention Marketing
Vans, Columbus, Ohio, United States,
Vans: Senior Manager, Retention Marketing
As a member of the Vans Americas eCommerce organization, the Senior Manager Retention Marketing will lead a team responsible for consumer communication & marketing via our Email, SMS and App Push channels. Through these channels, the Senior Manager will focus on consumer retention & lifetime value, and drive the respective revenue targets.Join the Vans FamilyVans
is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the creative voyagers within our company and community. For them, creativity is about the journey, not just the output. Our mission is to empower everyone to use creativity to discover themselves. Our vision is to create a world where anyone can be their unique self.At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We have
HEART
– also referred to as the “Van Doren Spirit”. We are relentlessly
CURIOUS
about our consumers and the world around us. We are
UNAPOLOGETICALLY AUTHENTIC
and whole heartedly believe the most “Off the Wall” thing you can do is be yourself. We are driven by a spirit of
INGENUITY . And we are passionate about local
COMMUNITIES . And most of all, we are a family that has fun together.At Vans we empower creative exploration and inspire youth culture through a commitment to inclusivity. We welcome anyone and everyone into our global family and proudly celebrate an environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.How You Will Make a DifferenceWhat you will do:Serve as a key digital leader, contributing to delivering our Vans’ eCommerce commercial, consumer, and brand goalsLead the strategy & execution of our retention channels – Email, SMS, and App Push – in collaboration with our Vans Marketing organization and the broader eCommerce team; drive & deliver the respective revenue targetsPartner with our Consumer Insights & Analytics organization to define consumer segments and targetsPartner with our IT organization regarding the technology roadmap and required capabilities to evolve and grow the respective retention channelsWhat success looks like:As a senior member of the eCommerce team, achieving our eCommerce commercial, consumer, and brand goalsDelivering annual revenue targets for our retention channelsEnabling long-term growth by building a roadmap for the respective retention channels, and delivering continuous enhancementsDriving organizational efficiencies through clear communication, documented & instituted standard operating procedures, and a passion for operational excellenceSkills for SuccessYears of Related Professional Experience: 7+ yearsEducational Position Requirements:A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.What we expect you already know:Deep experience in retention marketingFamiliarity with paid marketingStrong acumen of consumer & commercial KPIsExperience defining consumer segments; comfortable working in large sets of dataExperience working with IT organizations and managing a demand backlog with product owners to deliver continuous program developmentKnowledge of tools such as: SalesForce, Jira, Confluence, Google AnalyticsStrong communicator and able to translate complex & technical components into a simple narrative/storylineProven team leader and have a passion for people and winning togetherWhat’s in it For YouWe’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.Our Parent Company, VF CorporationVF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.comWe just have one question. Are you in?Hiring Range :
$127,008.00 USD - $158,760.00 USD annuallyIncentive Potential :
This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.Benefits at VF Corporation
: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking
Looking to Join VF?
Detailed information on your benefits will be provided during the hiring process.
#J-18808-Ljbffr
As a member of the Vans Americas eCommerce organization, the Senior Manager Retention Marketing will lead a team responsible for consumer communication & marketing via our Email, SMS and App Push channels. Through these channels, the Senior Manager will focus on consumer retention & lifetime value, and drive the respective revenue targets.Join the Vans FamilyVans
is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the creative voyagers within our company and community. For them, creativity is about the journey, not just the output. Our mission is to empower everyone to use creativity to discover themselves. Our vision is to create a world where anyone can be their unique self.At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We have
HEART
– also referred to as the “Van Doren Spirit”. We are relentlessly
CURIOUS
about our consumers and the world around us. We are
UNAPOLOGETICALLY AUTHENTIC
and whole heartedly believe the most “Off the Wall” thing you can do is be yourself. We are driven by a spirit of
INGENUITY . And we are passionate about local
COMMUNITIES . And most of all, we are a family that has fun together.At Vans we empower creative exploration and inspire youth culture through a commitment to inclusivity. We welcome anyone and everyone into our global family and proudly celebrate an environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.How You Will Make a DifferenceWhat you will do:Serve as a key digital leader, contributing to delivering our Vans’ eCommerce commercial, consumer, and brand goalsLead the strategy & execution of our retention channels – Email, SMS, and App Push – in collaboration with our Vans Marketing organization and the broader eCommerce team; drive & deliver the respective revenue targetsPartner with our Consumer Insights & Analytics organization to define consumer segments and targetsPartner with our IT organization regarding the technology roadmap and required capabilities to evolve and grow the respective retention channelsWhat success looks like:As a senior member of the eCommerce team, achieving our eCommerce commercial, consumer, and brand goalsDelivering annual revenue targets for our retention channelsEnabling long-term growth by building a roadmap for the respective retention channels, and delivering continuous enhancementsDriving organizational efficiencies through clear communication, documented & instituted standard operating procedures, and a passion for operational excellenceSkills for SuccessYears of Related Professional Experience: 7+ yearsEducational Position Requirements:A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.What we expect you already know:Deep experience in retention marketingFamiliarity with paid marketingStrong acumen of consumer & commercial KPIsExperience defining consumer segments; comfortable working in large sets of dataExperience working with IT organizations and managing a demand backlog with product owners to deliver continuous program developmentKnowledge of tools such as: SalesForce, Jira, Confluence, Google AnalyticsStrong communicator and able to translate complex & technical components into a simple narrative/storylineProven team leader and have a passion for people and winning togetherWhat’s in it For YouWe’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.Our Parent Company, VF CorporationVF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.comWe just have one question. Are you in?Hiring Range :
$127,008.00 USD - $158,760.00 USD annuallyIncentive Potential :
This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.Benefits at VF Corporation
: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking
Looking to Join VF?
Detailed information on your benefits will be provided during the hiring process.
#J-18808-Ljbffr