Williams-Sonoma, Inc.
Sr Analyst, SEM
Williams-Sonoma, Inc., San Francisco, California, United States, 94199
About the TeamYou will be part of the in-house Paid Search Team directly managing SEM (Search Engine Marketing) and Product Listing Ad account strategies and executing day to day tactics to increase revenue, site traffic, and conversion and maximize return on ad spend across one or more of Williams-Sonoma, Inc.'s (WSI) portfolio of Brands.About the RoleIn the Sr. Analyst role, you will be responsible for delivering regular reports, analysis and insights to measure and improve marketing program effectiveness. You will manage budgets including revenue and spend forecasts; manage seasonal keyword builds and audits, campaign testing, promotion execution, and daily bid optimization. This role reports to Director or Manager of SEM/PLAs.You're excited about this opportunity because you will...Plan, manage, and execute paid search/ PPC campaigns, including but not limited to account setup, implementation of strategies in tool, campaign structure, budget management, and daily bidding.Plan, manage and execute advanced Shopping campaigns across Google and Bing Product Listing Ads. This includes understanding of product feed optimization, promotion management, local inventory ads, and campaign management.Work on daily campaign bid management with detailed attention to ROI and budget across both Paid Search and PLAs.Mentor junior team members supporting deployment of SEM and PLA best practices.Deliver weekly and ad hoc search performance reports to Marketing team and Brand partners.Participate in weekly meetings with Marketing partners to review SEM performance, and priorities.Support WSI's digital testing plan supporting ideation, setup, reporting, and interpretation of large scale text and PLA tests.Why you will love working at Williams-Sonoma, Inc.We're a successful, fast-growing company with an entrepreneurial vibeA technologically and data-driven businessCompetitive salaries and comprehensive health benefitsWe're at the forefront of tech and retail, redefining technology for the next generationWe're passionate about our internal and external clients and live/breathe the client experienceWe get to be creative dailyA smart, experienced leadership team that wants to do it right and is open to new ideasWe believe in autonomy and reward taking initiativeWe have fun!We're excited about you because...A BS/BA or equivalent work experience2-3 years minimum experience in online marketing with a focus on PLA and SEM campaign management, or equivalent experienceConfidence with analyzing large data sets and making recommendations/developing and executing strategies from findings working closely with teamHigh attention to detail, deadline-oriented, and strong organizational skillsExcellent written and verbal communication skills with an ability to synthesize technical detail and communicate across the organizationKnowledge of a site analytics tool a plusEntrepreneurial spirit and ability to work in a fast-paced environment, and ability to work well with a teamTechnical Competencies required:Strong MS Excel skills.Google AdWords professional (GAP) and other SEM platforms certified a plusPLA and SEM bid management platform experience a plusMTA/Incrementality testing experience, good understanding of A/B testing best practices.Analytics platform experience (Google Analytics/Adobe Analytics)ETL platform familiarity (Snowflake, Domo, etc.)Benefits:Once you are here, you can look forward to a wide variety of benefits designed to help you grow, personally and professionally, to keep you healthy, to prepare you for the unexpected, to care for your family and to build a secure future. Depending on your position and your location, here's a look at what you might be eligible for:A generous discount on all Williams Sonoma Inc. brands through multiple shopping channelsA 401(k) plan and other investment opportunitiesPaid vacations, holidays and other time-off programsHealth benefits, including health, dental and vision insurance; health and dependent care tax-free spending accounts; medical, family and bereavement leave; same-sex domestic partner benefits; short- and long-term disability programs; life and travel insurance; an employee assistance programTax-free commuter benefitsA wellness program that supports your physical, financial and emotional healthIn-person and online learning opportunities through WSI UniversityCross-brand and cross-function career opportunitiesLocation specific sample salesA business casual work environmentSan Francisco based bike share programTime off to volunteerMatching donations to qualifying nonprofit organizationsCompany-sponsored community involvementVarious discounts on local businesses
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