Pitsco Education
Digital Marketing Specialist II
Pitsco Education, Pittsburg, Kansas, United States, 66762
Pitsco Education
Digital Marketing Specialist II
Pittsburg ,
Kansas
Apply Now
This job was posted by https://www.kansasworks.com : For moreinformation, please see: https://www.kansasworks.com/jobs/13005439Summary:
The Digital Marketing Specialist II helps ensurePitscoEducations K-12 brand and products are effectively communicatedand marketed in various digital formats and platforms, maintaining aconsistent and professional appearance for all materials created togenerate awareness, sustain recognition, and maximize customer loyaltyand satisfaction. This position requires a unique combination ofstrategic thinking, planning, and problem-solving as well as hands-ongraphics digital production, distribution, assessment, and maintenance.These tasks are accomplished by performing the following duties.Essential Duties and Responsibilities (other duties may beassigned):Utilizing inbound marketing software and service platform (e.g.,HubSpot) to create and execute digital content including landingpages, emails, newsletters, surveys, forms, blogs, and promotionsManaging strategy and maintenance of contact database in inboundmarketing software and service platform (e.g., HubSpot, Shopify) andits integration with relationship management software (e.g.,Salesforce) and web development platform (e.g., Web Admin)Developing and maintaining processes and systems for lead scoring,nurture campaigns and automated workflowsDesigning graphics and animations that support Pitscos digitalmarketing efforts (e.g., email, blog, social media, and web)Coordinating activities of Blog content contributors and executingplanning, scheduling, and directing all copy and graphics needed forthe Pitsco BlogPlanning and executing general promotionsMaintaining/updating materials to ensure they comply with the Pitscoidentity including landing pages, templates, banners, online ads,widgets, and marketing-related web graphicsSupporting creation and distribution of Pitsco print and digitalmaterials as neededAssisting Marketing team with brainstorming, marketing, andadvertising strategiesAssisting in the creation and maintenance of annual MarketingcalendarStaying current on industry-standard practices, tools (software),and trendsWorking closely with stakeholders and other departments/employees toensure deadlines are met
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Digital Marketing Specialist II
Pittsburg ,
Kansas
Apply Now
This job was posted by https://www.kansasworks.com : For moreinformation, please see: https://www.kansasworks.com/jobs/13005439Summary:
The Digital Marketing Specialist II helps ensurePitscoEducations K-12 brand and products are effectively communicatedand marketed in various digital formats and platforms, maintaining aconsistent and professional appearance for all materials created togenerate awareness, sustain recognition, and maximize customer loyaltyand satisfaction. This position requires a unique combination ofstrategic thinking, planning, and problem-solving as well as hands-ongraphics digital production, distribution, assessment, and maintenance.These tasks are accomplished by performing the following duties.Essential Duties and Responsibilities (other duties may beassigned):Utilizing inbound marketing software and service platform (e.g.,HubSpot) to create and execute digital content including landingpages, emails, newsletters, surveys, forms, blogs, and promotionsManaging strategy and maintenance of contact database in inboundmarketing software and service platform (e.g., HubSpot, Shopify) andits integration with relationship management software (e.g.,Salesforce) and web development platform (e.g., Web Admin)Developing and maintaining processes and systems for lead scoring,nurture campaigns and automated workflowsDesigning graphics and animations that support Pitscos digitalmarketing efforts (e.g., email, blog, social media, and web)Coordinating activities of Blog content contributors and executingplanning, scheduling, and directing all copy and graphics needed forthe Pitsco BlogPlanning and executing general promotionsMaintaining/updating materials to ensure they comply with the Pitscoidentity including landing pages, templates, banners, online ads,widgets, and marketing-related web graphicsSupporting creation and distribution of Pitsco print and digitalmaterials as neededAssisting Marketing team with brainstorming, marketing, andadvertising strategiesAssisting in the creation and maintenance of annual MarketingcalendarStaying current on industry-standard practices, tools (software),and trendsWorking closely with stakeholders and other departments/employees toensure deadlines are met
#J-18808-Ljbffr