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Andrews University

MARKETING & ENROLLMENT MANAGMENT

Andrews University, Berrien Springs, Michigan, us, 49104


Job Classification

MARKETING & ENROLLMENT MANAGEMENT - Enrollment Communication AssociateHourly Full-time (35-40)

Position Summary

Reporting to the Enrollment Marketing Communication Manager, the Enrollment Communication Associate executes marketing and communication plans for Enrollment Management and Andrews University Global Campus in relation to prospective students (leads, inquiries, applicants, and accepted students). Performs the day-to-day tasks of enrollment communication processes, including data entry, imports, customized mailings, email, and text communications, and maintaining enrollment materials inventory. Provides support services to Marketing & Enrollment Management and other departments as needed.

Qualifications Summary

Qualifications:Bachelor’s degree preferred (communication or related fields)1+ years of relevant experience preferredMicrosoft Excel and Google Sheets experience preferredPlanning and organization skills requiredCMS experience preferredLeadership skillsMust be a Seventh-day Adventist in good and regular standing.

Duties and Responsibilities

Communication and Enrollment:Executes the university strategic communication plan for prospective students and parents – HTML emails, acceptance letters, postcards, acceptance boxes, posters, emails, texts, phone calls, etc.Sends Andrews University information and resource kits for academies, Christian colleges, regional colleges, and other schools as appropriateAssists in tracking interest origin (paper interest cards, web, digital ads, lists, etc.) as neededPerforms data entry and communications processes for prospective students in collaboration with the Enrollment teamProcesses all returned mail and emails for the Enrollment Management teamMaintains marketing materials inventory spreadsheet, distribution, and orderingAssists with creation and campus-wide distribution of prospective student reports as neededResponsible for enroll@andrews.edu email and switchboard operationsSupervises mail room student workers and processes, including hiring and trainingAssists with other enrollment activities as assigned

Customer Relationship Management (CRM):Assists with implementation of the CRM communication plan for prospective students (Recruit, Salesforce, and Mongoose Cadence)Monitors automated communication processes through the CRMOther duties as assigned

Supervisory Responsibilities

Supervises mail room student workers and processes, including hiring and training.

Technical Competencies

Microsoft Office SuiteGoogle WorkspaceRecruit CRMSalesforce CRMMongoose CadenceBannerComfortable with both PC and Mac platforms

Interpersonal Interactions

Excellent interpersonal skills—a good communicator—positive, diplomatic, and friendly.Must have a warm, patient, and friendly personality and be willing to help clients according to their needs.Must be a team player and fit comfortably with the office atmosphere and philosophy of service.Must connect comfortably and professionally with all the people who interact with MEM division: academic administrators, students, faculty, staff, and vendors.Must be organized, with the ability to see the “big” picture and flow of projects over a span of time.

Physical Demands

Work at a computer for long periods. While performing the duties of this job, the employee is regularly required to sit, stand, and use hands to finger, handle, or feel. The employee is frequently required to walk and talk or hear. Specific vision abilities required by this job include close vision and the ability to adjust focus. The job will occasionally require lifting and moving objects up to 50 lbs. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Work Environment

Office environment. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

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