FranklinCovey
Director of Brand Marketing
FranklinCovey, Columbia, South Carolina, us, 29228
FranklinCovey Director of Brand Marketing Columbia, South Carolina Apply Now
“We enable greatness in people and organizations everywhere.”FranklinCovey (NYSE: FC) is the workplace of choice for
Achievers with Heart . We are one of the largest and most trusted leadership companies in the world, with directly owned and licensee partner offices in over 160 countries and territories. With more than 2,000 global associates, FranklinCovey transforms organizations by partnering with clients to build leaders, teams, and cultures that get breakthrough results through collective action.Title:
Director of Brand MarketingDivision & Department:
Corporate MarketingStatus:
Full-Time ExemptReports to:
VP, MarketingLocation:
Remote – Anywhere in the contiguous USJob SummaryAre you a seasoned marketing professional with a passion for building strong brands? Do you thrive in a collaborative environment and possess a deep understanding of brand strategy and measurement? If so, FranklinCovey seeks a Director of Brand Marketing to join our dynamic team.Essential Job FunctionsDevelop and lead the implementation of a long-term brand strategy aligned with FranklinCovey's vision, mission, positioning, and core values.Craft a compelling brand narrative that bridges our heritage with a modern vision.Analyze market research to understand target audience needs, competitor landscape, and industry trends.Define and manage the brand voice and messaging for consistent communication.Oversee the development of compelling brand stories that connect with the audience emotionally.Craft compelling client-facing marketing copy that resonates with target audiences.Develop and manage a social media strategy to build brand awareness and engagement.Collaborate with other marketing leaders to ensure brand alignment across all departments globally.Develop and implement a comprehensive set of brand metrics to track brand awareness and ROI.Lead the analysis of brand sentiment and brand advocacy.Provide guidance on FranklinCovey's brand identity guidelines to maintain brand consistency.Provide guidance to a team of associates focused on brand development.Basic Qualifications10+ years of experience in brand marketing.Bachelor's degree in Marketing, Communications, Business, or directly related field.Preferred Skills & ExperienceMaster’s degree in Marketing, Communications, Business, or directly related field.Proven track record of developing and implementing successful brand strategies.Expertise in market research, data analysis, and brand measurement methodologies.Excellent communication, collaboration, and leadership skills.Experience in developing and managing social media strategies for a B2B audience.Strong understanding of the L&D industry and its competitive landscape.Benefits include
medical, dental, and vision insurance, HSA, employee stock purchasing program, 401(k), paid time off, holiday pay, and more.FranklinCovey is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
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“We enable greatness in people and organizations everywhere.”FranklinCovey (NYSE: FC) is the workplace of choice for
Achievers with Heart . We are one of the largest and most trusted leadership companies in the world, with directly owned and licensee partner offices in over 160 countries and territories. With more than 2,000 global associates, FranklinCovey transforms organizations by partnering with clients to build leaders, teams, and cultures that get breakthrough results through collective action.Title:
Director of Brand MarketingDivision & Department:
Corporate MarketingStatus:
Full-Time ExemptReports to:
VP, MarketingLocation:
Remote – Anywhere in the contiguous USJob SummaryAre you a seasoned marketing professional with a passion for building strong brands? Do you thrive in a collaborative environment and possess a deep understanding of brand strategy and measurement? If so, FranklinCovey seeks a Director of Brand Marketing to join our dynamic team.Essential Job FunctionsDevelop and lead the implementation of a long-term brand strategy aligned with FranklinCovey's vision, mission, positioning, and core values.Craft a compelling brand narrative that bridges our heritage with a modern vision.Analyze market research to understand target audience needs, competitor landscape, and industry trends.Define and manage the brand voice and messaging for consistent communication.Oversee the development of compelling brand stories that connect with the audience emotionally.Craft compelling client-facing marketing copy that resonates with target audiences.Develop and manage a social media strategy to build brand awareness and engagement.Collaborate with other marketing leaders to ensure brand alignment across all departments globally.Develop and implement a comprehensive set of brand metrics to track brand awareness and ROI.Lead the analysis of brand sentiment and brand advocacy.Provide guidance on FranklinCovey's brand identity guidelines to maintain brand consistency.Provide guidance to a team of associates focused on brand development.Basic Qualifications10+ years of experience in brand marketing.Bachelor's degree in Marketing, Communications, Business, or directly related field.Preferred Skills & ExperienceMaster’s degree in Marketing, Communications, Business, or directly related field.Proven track record of developing and implementing successful brand strategies.Expertise in market research, data analysis, and brand measurement methodologies.Excellent communication, collaboration, and leadership skills.Experience in developing and managing social media strategies for a B2B audience.Strong understanding of the L&D industry and its competitive landscape.Benefits include
medical, dental, and vision insurance, HSA, employee stock purchasing program, 401(k), paid time off, holiday pay, and more.FranklinCovey is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
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