Access Sciences
Digital Marketing Coordinator
Access Sciences, Houston, Texas, United States, 77246
Looking to make a difference in the world of information and technology? Access Sciences is seeking a Digital Marketing Coordinator to help bring fresh, new, innovative ideas to our practice. We seek people who share our vision: a world in which organizations realize the full value of their information in best service to their own mission. If you're a creatively minded and confident professional who thrives on the details while being able to keep the big picture top of mind, apply today!
About Access Sciences
Access Sciences tames information chaos. We apply human-focused solutions to the world of information, to achieve business transformation. We do this by designing, implementing, and operating integrated solutions to manage information, unlocking its full power for our clients. Our dynamic team thrives on creative minds, diverse experiences, and a passion for problem solving.
Our employees enjoy a range of benefits, including:
Opportunities for professional growth
Profit sharing based on company performance
Employee Stock Ownership Plan (ESOP)
401(k) with company match
Medical, Dental, and Vision
Flexible Spending Account
Health Savings Account with company contribution
Disability and Life Insurance, company paid
Voluntary Life Insurance
Paid Time Off, Holidays, and Sick Time
Paid Volunteer Hours
Roles & Responsibilities
Coordinate and collaborate with our Senior Marketing Lead and with Access Sciences leadership to:
Understand our services and our value propositions in depth
Assist creating and executing on a holistic marketing strategy that speaks to all our key services
Own the development and maintenance of company website, ensuring they are visually appealing, user-friendly, and optimized for conversions and SEO. This includes selecting themes, customizing layouts, and managing plugins.
Monitor website performance, including speed and user experience, using tools like Google Analytics. Implement improvements to enhance site speed, reduce bounce rates, and improve overall functionality.
Oversee the publishing of content, ensuring that it aligns with SEO best practices and effectively engages the target audience. This may involve formatting posts, adding multimedia elements, and ensuring content is updated regularly.
Identify target clients and target personae, then develop and execute roadmaps for integrated marketing campaigns to connect targets to our messaging
Own campaign optimization activities based on real-time feedback
Coordinate market research to stay abreast of information management trends and their impact on the services we provide
Coordinate competitor reviews to understand our competitors' core offerings, and develop differentiation messages
Coordinate client reviews to understand key pain points, and how successful we are delivering our value propositions
Coordinate logistics for key events, such as conferences, webinars, panel discussions, client peer events, and podcasts
Direct inbound leads to appropriate people in the company and monitor follow-up
Requirements
Bachelor's degree in Marketing, Communications, or a related business field
3-5 years of marketing or communications experience
Direct marketing experience in business operations, information technology, and/or business consulting for a service-based organization
Proficiency in WordPress for web development, understanding of HTML/CSS, and familiarity with JavaScript. Certifications are a plus.
In-depth knowledge of HubSpot for CRM and marketing automation, Google Analytics, and AdWords. Certifications are a plus.
Strong analytical abilities, creative problem-solving skills, and effective communication and project management skills.
Team-oriented approach with the ability to take initiative, prioritize, and manage multiple tasks simultaneously to meet expectations and deadlines across multiple projects
Must be based in or willing to move to Houston, Texas
#J-18808-Ljbffr
About Access Sciences
Access Sciences tames information chaos. We apply human-focused solutions to the world of information, to achieve business transformation. We do this by designing, implementing, and operating integrated solutions to manage information, unlocking its full power for our clients. Our dynamic team thrives on creative minds, diverse experiences, and a passion for problem solving.
Our employees enjoy a range of benefits, including:
Opportunities for professional growth
Profit sharing based on company performance
Employee Stock Ownership Plan (ESOP)
401(k) with company match
Medical, Dental, and Vision
Flexible Spending Account
Health Savings Account with company contribution
Disability and Life Insurance, company paid
Voluntary Life Insurance
Paid Time Off, Holidays, and Sick Time
Paid Volunteer Hours
Roles & Responsibilities
Coordinate and collaborate with our Senior Marketing Lead and with Access Sciences leadership to:
Understand our services and our value propositions in depth
Assist creating and executing on a holistic marketing strategy that speaks to all our key services
Own the development and maintenance of company website, ensuring they are visually appealing, user-friendly, and optimized for conversions and SEO. This includes selecting themes, customizing layouts, and managing plugins.
Monitor website performance, including speed and user experience, using tools like Google Analytics. Implement improvements to enhance site speed, reduce bounce rates, and improve overall functionality.
Oversee the publishing of content, ensuring that it aligns with SEO best practices and effectively engages the target audience. This may involve formatting posts, adding multimedia elements, and ensuring content is updated regularly.
Identify target clients and target personae, then develop and execute roadmaps for integrated marketing campaigns to connect targets to our messaging
Own campaign optimization activities based on real-time feedback
Coordinate market research to stay abreast of information management trends and their impact on the services we provide
Coordinate competitor reviews to understand our competitors' core offerings, and develop differentiation messages
Coordinate client reviews to understand key pain points, and how successful we are delivering our value propositions
Coordinate logistics for key events, such as conferences, webinars, panel discussions, client peer events, and podcasts
Direct inbound leads to appropriate people in the company and monitor follow-up
Requirements
Bachelor's degree in Marketing, Communications, or a related business field
3-5 years of marketing or communications experience
Direct marketing experience in business operations, information technology, and/or business consulting for a service-based organization
Proficiency in WordPress for web development, understanding of HTML/CSS, and familiarity with JavaScript. Certifications are a plus.
In-depth knowledge of HubSpot for CRM and marketing automation, Google Analytics, and AdWords. Certifications are a plus.
Strong analytical abilities, creative problem-solving skills, and effective communication and project management skills.
Team-oriented approach with the ability to take initiative, prioritize, and manage multiple tasks simultaneously to meet expectations and deadlines across multiple projects
Must be based in or willing to move to Houston, Texas
#J-18808-Ljbffr