Microsoft
Content Marketing Manager
Microsoft, Denver, Colorado, United States,
Microsoft is the destination for experienced, collaborative, and passionate digital advertising professionals seeking a rewarding career. We offer compelling advertising solutions, a values-led culture, and the opportunity to engage with some of the brightest minds in the digital advertising industry. Microsoft Advertising is a worldwide Sales, Marketing and Services organization on the cutting edge of the digital advertising industry. We are the engine that powers the buying and selling of advertising across all aspects of our digital network. The Microsoft Advertising team empowers advertisers and publishers large and small around the world to reach their maximum potential through a portfolio of digital advertising products, including solutions in search, display, native, video, connected TV (CTV) and retail media.
Microsoft Advertising is seeking a world-class Content Marketing Manager to develop the stories and narratives required to establish, maintain, and lead on a global stage. This Content Marketing Manager will be responsible for vertically focused strategic content development, storytelling and copywriting developed to enrich and inspire our target audiences and the advertising industry at large. The Content Marketing Manager uses insights to tell compelling stories and is well-versed in various advertising industry verticals, from retail to financial services, to create customer-centric content. The successful candidate will be experienced in content marketing, leveraging all available channels to meet the desired objectives and will be a collaborator and cross-functional partner.
We’re looking for motivated people who thrive in a fast-paced environment, enjoy managing a diverse set of responsibilities, appreciate complexity, and take pride in driving for results and making an immediate impact. If you are a strategic thinker with a passion for brand and advertising technology, with trusted communication and collaboration skills this may be a great job for you.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
ResponsibilitiesContent Strategy and Creation:
Develop and implement a comprehensive content strategy that aligns with our editorial vision, considering diverse channel selection, editorial governance, and metrics that support overall business objectives.Collaborate with our Experiential, North America, Small, Medium Business (SMB), and Partner teams to enhance our content capabilities, crafting compelling, high-quality content for our key moments that reflect the brand’s voice and engage our diverse audience.Create a variety of content to communicate different messages and achieve various business goals, including long-form articles, short-form posts, infographics, and videos.Establish models and processes for gathering insights (internally and externally) and analyzing data to inform content topics and themes.Formulate content plans based on market trends, audience insights, and competitive analysis, ensuring a broad and inclusive perspective.Stay at the forefront of industry trends, emerging technologies, and content marketing innovations. Experiment with new formats, storytelling techniques, and distribution channels to reach a wide audience.Guarantee that all content is consistent with brand guidelines, SEO best practices, legal and industry standards, and is accessible to all.Engage in research efforts, including contributing to questionnaires and surveys, to understand the diverse needs and preferences of our audience.Design measurement systems to evaluate content performance against operational goals; modify strategies accordingly to be more inclusive and effective.Work in close partnership with the Creative Director to brainstorm and develop visually compelling experiences that resonate with a broad target audience.
Content Marketing
Collaborate with the marketing organization to develop and execute an integrated content marketing strategy that supports the company's business goals and reflects our commitment to diversity and inclusion.Work with cross-functional teams, including product and sales, to orchestrate cohesive content marketing efforts across various channels, ensuring representation and accessibility.Manage the planning, execution, and measurement of content marketing campaigns, with a focus on inclusive messaging and diverse audience engagement.Enhance campaign performance by analyzing data and adjusting better connect with all segments of our audience.
Overall Program Management And Execution Skills
Proven experience in managing the daily publication of multiple streams of content across diverse distribution channels.Experience in setting up and maintaining a multichannel editorial calendar that represents a wide range of voices and perspectives.Experience with running and adapting content creation and measurement processes, responsive to the evolving needs of a diverse business environment.Understanding how AI is affecting content creation and consumption trends to deliver customer-obsessed content that is personalized and relevant to our customers and prospects.Embody our Culture and Values
QualificationsRequired Qualifications:
Bachelor’s degree in business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experienceOR equivalent experience.
Preferred Qualifications
Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience5+ years of relevant experience as a content marketer, writer, editor in chief, or content strategy developmentExperience with advertising technology and/or marketing technologyAbility to translate complex concepts into simple and compelling communications.Experience in content operations, publishing, and measurement tools, plus a point of view on must-have technology for an efficient content engine
Integrated Marketing IC4 - The typical base pay range for this role across the U.S. is USD $103,800 - $200,300 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $133,700 - $219,200 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay
Microsoft will accept applications for the role until July 29, 2024.
#MicrosoftAdvertising
Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.
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Microsoft Advertising is seeking a world-class Content Marketing Manager to develop the stories and narratives required to establish, maintain, and lead on a global stage. This Content Marketing Manager will be responsible for vertically focused strategic content development, storytelling and copywriting developed to enrich and inspire our target audiences and the advertising industry at large. The Content Marketing Manager uses insights to tell compelling stories and is well-versed in various advertising industry verticals, from retail to financial services, to create customer-centric content. The successful candidate will be experienced in content marketing, leveraging all available channels to meet the desired objectives and will be a collaborator and cross-functional partner.
We’re looking for motivated people who thrive in a fast-paced environment, enjoy managing a diverse set of responsibilities, appreciate complexity, and take pride in driving for results and making an immediate impact. If you are a strategic thinker with a passion for brand and advertising technology, with trusted communication and collaboration skills this may be a great job for you.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
ResponsibilitiesContent Strategy and Creation:
Develop and implement a comprehensive content strategy that aligns with our editorial vision, considering diverse channel selection, editorial governance, and metrics that support overall business objectives.Collaborate with our Experiential, North America, Small, Medium Business (SMB), and Partner teams to enhance our content capabilities, crafting compelling, high-quality content for our key moments that reflect the brand’s voice and engage our diverse audience.Create a variety of content to communicate different messages and achieve various business goals, including long-form articles, short-form posts, infographics, and videos.Establish models and processes for gathering insights (internally and externally) and analyzing data to inform content topics and themes.Formulate content plans based on market trends, audience insights, and competitive analysis, ensuring a broad and inclusive perspective.Stay at the forefront of industry trends, emerging technologies, and content marketing innovations. Experiment with new formats, storytelling techniques, and distribution channels to reach a wide audience.Guarantee that all content is consistent with brand guidelines, SEO best practices, legal and industry standards, and is accessible to all.Engage in research efforts, including contributing to questionnaires and surveys, to understand the diverse needs and preferences of our audience.Design measurement systems to evaluate content performance against operational goals; modify strategies accordingly to be more inclusive and effective.Work in close partnership with the Creative Director to brainstorm and develop visually compelling experiences that resonate with a broad target audience.
Content Marketing
Collaborate with the marketing organization to develop and execute an integrated content marketing strategy that supports the company's business goals and reflects our commitment to diversity and inclusion.Work with cross-functional teams, including product and sales, to orchestrate cohesive content marketing efforts across various channels, ensuring representation and accessibility.Manage the planning, execution, and measurement of content marketing campaigns, with a focus on inclusive messaging and diverse audience engagement.Enhance campaign performance by analyzing data and adjusting better connect with all segments of our audience.
Overall Program Management And Execution Skills
Proven experience in managing the daily publication of multiple streams of content across diverse distribution channels.Experience in setting up and maintaining a multichannel editorial calendar that represents a wide range of voices and perspectives.Experience with running and adapting content creation and measurement processes, responsive to the evolving needs of a diverse business environment.Understanding how AI is affecting content creation and consumption trends to deliver customer-obsessed content that is personalized and relevant to our customers and prospects.Embody our Culture and Values
QualificationsRequired Qualifications:
Bachelor’s degree in business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experienceOR equivalent experience.
Preferred Qualifications
Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience5+ years of relevant experience as a content marketer, writer, editor in chief, or content strategy developmentExperience with advertising technology and/or marketing technologyAbility to translate complex concepts into simple and compelling communications.Experience in content operations, publishing, and measurement tools, plus a point of view on must-have technology for an efficient content engine
Integrated Marketing IC4 - The typical base pay range for this role across the U.S. is USD $103,800 - $200,300 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $133,700 - $219,200 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay
Microsoft will accept applications for the role until July 29, 2024.
#MicrosoftAdvertising
Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.
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