Peridot Partners
Marketing Director | Campaign Against Living Miserably
Peridot Partners, Waterloo, Iowa, United States, 50702
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/ Marketing Director | Campaign Against Living MiserablyMarketing Director - Campaign Against Living Miserably
Campaign Against Living Miserably is looking for an innovative and dynamic Marketing Director to lead their award-winning marketing team as they look to continue to provide their vital, life-saving support.Location:
Hybrid / Waterloo (2 days a week in office on Wednesday and Thursday)Every week 125 people in the UK take their own lives. CALM exists to change this – by offering life-saving services, provoking national conversation, and bringing people together to reject living miserably. But we can’t do it alone.We share stories in the hope that they might change someone’s mind. Covering the think twice moments, the turning points and sometimes, sadly, the memories of mates and loved ones lost to suicide. Every story helps us highlight why we continue to Campaign Against Living Miserably.We run a life-saving helpline for anyone affected by suicide or suicidal thoughts, and our website has loads of tools and resources packed with practical advice.We also run vital campaigns to increase awareness, smash stereotypes, and change the culture around mental health and suicide.About the role
We seek a dedicated and innovative Senior Marketer to join as the Marketing Director to significantly contribute to developing and implementing a data-driven marketing and communications strategy, enhancing the CALM brand and supporting the fundraising team in achieving CALM’s income goals. You will look to identify gaps in the marketing funnel, deliver effective resolutions, and support the PR and Content Leads in creating compelling communications.You will work alongside agency partners across creative, PR, social and performance, effectively building relationships with senior commercial partners to continue the award-winning work of CALM and maintain their unique tone of voice and impressive reach. You will also engage with the data and innovations teams, alongside services and operations teams, creating acquisition programmes and long-term loyalty driven by digital engagement, performance marketing and groundbreaking multi-platform campaigns.Finally, as a key member of the Leadership team, you will role model excellent leadership behaviours. You will work closely with the Chief Executive to develop innovative marketing strategies and bring motivational leadership and senior experience to the teams within your remit.Strategic excellence:
able to create an intelligent and in-depth marketing strategy that delivers on the mission and is pro-active in its approach.Proactive and hands-on:
willing to roll up your sleeves and engage deeply with all aspects of the role.Highly productive:
collaborative and capable of driving high-value output.Excellent team leader:
ability to cultivate strong working relationships across all levels, motivating and developing high-performing teams.Role model:
demonstrates values and desired behaviours through senior leadership, setting an example for the entire organisation.Demonstrable track record in marcomms strategy development and implementation.Proven success in income-generative marketing.Strong background in using data-driven insights and behavioural change thinking.Experience in managing and leading teams, driving marketing and communications growth.Digital marketing expertise as well as editorial and campaign management.For further information about the role, or to arrange a confidential discussion, please contact our advising consultants at Peridot Partners.If you would like to know more about this role please contact Simon Callaghan.
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/ Roles
/ Marketing Director | Campaign Against Living MiserablyMarketing Director - Campaign Against Living Miserably
Campaign Against Living Miserably is looking for an innovative and dynamic Marketing Director to lead their award-winning marketing team as they look to continue to provide their vital, life-saving support.Location:
Hybrid / Waterloo (2 days a week in office on Wednesday and Thursday)Every week 125 people in the UK take their own lives. CALM exists to change this – by offering life-saving services, provoking national conversation, and bringing people together to reject living miserably. But we can’t do it alone.We share stories in the hope that they might change someone’s mind. Covering the think twice moments, the turning points and sometimes, sadly, the memories of mates and loved ones lost to suicide. Every story helps us highlight why we continue to Campaign Against Living Miserably.We run a life-saving helpline for anyone affected by suicide or suicidal thoughts, and our website has loads of tools and resources packed with practical advice.We also run vital campaigns to increase awareness, smash stereotypes, and change the culture around mental health and suicide.About the role
We seek a dedicated and innovative Senior Marketer to join as the Marketing Director to significantly contribute to developing and implementing a data-driven marketing and communications strategy, enhancing the CALM brand and supporting the fundraising team in achieving CALM’s income goals. You will look to identify gaps in the marketing funnel, deliver effective resolutions, and support the PR and Content Leads in creating compelling communications.You will work alongside agency partners across creative, PR, social and performance, effectively building relationships with senior commercial partners to continue the award-winning work of CALM and maintain their unique tone of voice and impressive reach. You will also engage with the data and innovations teams, alongside services and operations teams, creating acquisition programmes and long-term loyalty driven by digital engagement, performance marketing and groundbreaking multi-platform campaigns.Finally, as a key member of the Leadership team, you will role model excellent leadership behaviours. You will work closely with the Chief Executive to develop innovative marketing strategies and bring motivational leadership and senior experience to the teams within your remit.Strategic excellence:
able to create an intelligent and in-depth marketing strategy that delivers on the mission and is pro-active in its approach.Proactive and hands-on:
willing to roll up your sleeves and engage deeply with all aspects of the role.Highly productive:
collaborative and capable of driving high-value output.Excellent team leader:
ability to cultivate strong working relationships across all levels, motivating and developing high-performing teams.Role model:
demonstrates values and desired behaviours through senior leadership, setting an example for the entire organisation.Demonstrable track record in marcomms strategy development and implementation.Proven success in income-generative marketing.Strong background in using data-driven insights and behavioural change thinking.Experience in managing and leading teams, driving marketing and communications growth.Digital marketing expertise as well as editorial and campaign management.For further information about the role, or to arrange a confidential discussion, please contact our advising consultants at Peridot Partners.If you would like to know more about this role please contact Simon Callaghan.
#J-18808-Ljbffr