Esri
Sr. SEO Specialist
Esri, Redlands, California, us, 92375
Are you an SEO specialist who has an in-depth understanding of SEO best practices and techniques? Consider this role on our dynamic team in Marketing! Reporting to our SEO Manager, you will work within the Digital Experience team to help increase traffic to our websites, build brand awareness, and acquire new customers through holistic SEO strategies.Responsibilities
Work with the digital experience, content, development, and design teams to ensure successful on-page optimizations on websitesPerform keyword research, including discovery and expansion of keyword opportunitiesAnalyze and provide insights into site analytics reports and recommend action itemsConduct technical SEO auditsConduct competitive research and analysisMaximize local search exposureProvide international SEO recommendations for Esri.com and distributor websitesHelp manage website migrations through reviewing analytics, redirects, benchmarking traffic, and identifying potential issuesStay up-to-date on latest SEO trends including structured data, rich snippets, and core web vitalsRequirements
5+ years of experience in SEO and a Bachelor’s degree in business, marketing, communications, digital media, or related field; or 3 years of experience in SEO and a Master’s degreeStrong understanding of SEO best practices such as SEO friendly site architecture, meta tags, robots.txt, and redirection, with demonstrated knowledge through definition and applicationStrong analytical skills; ability to proactively assess SEO performance and identify issues and opportunitiesExcellent verbal and written communication skills with a high caliber of attention to detailExcellent organizational and time management skillsAbility to work well independently and within a team environmentProficiency working in Microsoft ExcelProficiency working within Google Search ConsoleVisa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.Recommended Qualifications
Experience working with any of the following website analytics and SEO tools, such as Adobe Analytics, Google Keyword Planner, Bing Webmaster Tools, Semrush, Supermetrics, Moz, or Screaming FrogTotal Rewards
Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.A reasonable estimate of the base salary range is $68,640 - $107,120 USD.About Esri
At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology.If you don’t meet all of the preferred qualifications for this position, we encourage you to still apply!Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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Work with the digital experience, content, development, and design teams to ensure successful on-page optimizations on websitesPerform keyword research, including discovery and expansion of keyword opportunitiesAnalyze and provide insights into site analytics reports and recommend action itemsConduct technical SEO auditsConduct competitive research and analysisMaximize local search exposureProvide international SEO recommendations for Esri.com and distributor websitesHelp manage website migrations through reviewing analytics, redirects, benchmarking traffic, and identifying potential issuesStay up-to-date on latest SEO trends including structured data, rich snippets, and core web vitalsRequirements
5+ years of experience in SEO and a Bachelor’s degree in business, marketing, communications, digital media, or related field; or 3 years of experience in SEO and a Master’s degreeStrong understanding of SEO best practices such as SEO friendly site architecture, meta tags, robots.txt, and redirection, with demonstrated knowledge through definition and applicationStrong analytical skills; ability to proactively assess SEO performance and identify issues and opportunitiesExcellent verbal and written communication skills with a high caliber of attention to detailExcellent organizational and time management skillsAbility to work well independently and within a team environmentProficiency working in Microsoft ExcelProficiency working within Google Search ConsoleVisa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.Recommended Qualifications
Experience working with any of the following website analytics and SEO tools, such as Adobe Analytics, Google Keyword Planner, Bing Webmaster Tools, Semrush, Supermetrics, Moz, or Screaming FrogTotal Rewards
Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.A reasonable estimate of the base salary range is $68,640 - $107,120 USD.About Esri
At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology.If you don’t meet all of the preferred qualifications for this position, we encourage you to still apply!Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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