TruGreen
Sr. SEO Specialist
TruGreen - Nashville, Tennessee, United States, 37247
Work at TruGreen
Overview
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Overview
101974
701 Cool Springs Blvd, Franklin, Tennessee 37067
TruGreen
accepts applications on an ongoing basis.
Job Description
TruGreen is committed to providing personalized attention for our associates. We focus on developing our people by building proud, dynamic teams while helping associates reach their personal and professional goals. We continuously strive to make TruGreen an employer of choice and "a great place to work!"
Position Overview
Responsible for developing and implementing effective search engine optimization strategies to drive organic traffic and improve TruGreen’s online presence. Monitor and analyze website performance using SEO tools and analytics platforms, providing regular reports and recommendations for optimization. Collaborate with content creators and digital marketing teams to develop and optimize high-quality, keyword-rich content for improved organic visibility.
The right candidate will quickly gain a comprehensive understanding of the strengths and weaknesses of TruGreen’s digital properties (website, blog, landing pages) and flesh out SEO strategies for improvement to help our company gain website traffic, increase sales/leads and improve overall engagement. This is a unique opportunity to own your craft and leverage proven SEO expertise to increase digital brand awareness and contribute to our company’s growth and success.
Responsibilities
Develop and execute comprehensive search engine optimization strategies to achieve business objectives
Own optimization for ranking through research, analysis and testing
Conduct thorough keyword research to identify relevant target keywords and phrases
Work within the content marketing team to drive SEO in digital content creation
Optimize site content to ensure alignment with target keywords and enhance search engine crawlability
Maintain an in-depth understanding of search engine algorithms and ranking factors
Leverage data analytics and SEO tools to devise strategies to increase organic traffic
Identify technical SEO issues and coordinate with the web development team to implement solutions for improvement
Recommend changes to website architecture, content, linking and other factors to improve SEO
Track and analyze site traffic to assess the effectiveness of SEO strategies and make data-driven recommendations
Report on current processes and scope for improvement based on diligent analysis
Perform SEO audits and competitive analysis to identify opportunities for improvement and rank above competitors
Serve as in-house subject matter expert and manage relationship with external agency partner(s)
Stay abreast of emerging SEO trends and technologies
Education and Experience Requirements
Bachelor's degree in marketing, digital marketing or a related field
5-7 years of proven experience in an SEO-focused role
Prior experience with SEO for local businesses and Google My Business optimization required
Proficiency with SEO and analytics tools such as Google Analytics, Google Search Console, Semrush, Google Keyword Planner, etc.
Relevant SEO certifications (e.g. Google, HubSpot and/or Semrush)
Experience with content management systems (CMS) and website optimization platforms
Knowledge, Skills, and Abilities
Ability to demonstrate technical and professional knowledge and skills
In-depth knowledge of SEO best practices, search engine algorithms and ranking factors
Detail-oriented with strong organizational and project management skills
Strong analytical skills and the ability to interpret data and make data-driven decisions
Ability to work in a fast-paced environment and manage multiple projects at once
Ability to work independently and also collaborate effectively with cross-functional teams
Excellent oral and written communication skills
Working knowledge of HTML, CSS, and JavaScript development and constraints
Prior experience as an SEO specialist and/or content writer in a related field a plus
Physical Demands & Working Conditions
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Regularly required to:
Sit, stand and walk
Use hands and arms to handle, feel or reach
Speak and hear
Use close vision abilities
Occasionally required to:
Lift or move up to 25 lbs
Stoop, kneel, crouch or crawl
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
Noise level
Low to moderate
Adverse Conditions
Minimal
Ability to speak, read and write fluently in English is required.
You MUST BE physically located in the United States while performing this job.
TruGreen is proud to affirm our commitment to hiring veterans. We recognize and appreciate the exceptional skills, dedication, and leadership that veterans bring to the workforce. By fostering an inclusive and diverse environment, we aim to leverage the unique experiences of veterans, creating a richer, more dynamic workplace.
Pay Ranges
$79,175.00 - $131,958.00
This range is based on the qualifications necessary for the position, including experience, training, and other considerations permitted by law. Factors that may be used when making an offer may include a candidate’s skills, experience, and geographic location, the expected quality and quantity of work, and internal pay alignment, as needed. Most candidates will start in the bottom half of the pay range. The upper end of the range will generally be reserved for candidates with extensive experience. An employee’s pay history will not be a contributing factor where prohibited by local law. In addition to monetary compensation, we offer benefits, including Medical/Dental/Vision insurance and Company-matching 401(k) in addition to other programs and perks.
TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.
We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities. To learn more, please visit EEOC/EEO | TruGreen (trugreenjobs.com (https://www.trugreenjobs.com/eeo-is-the-law) ).
California Residents: When you express interest in or apply for a job with TruGreen Limited Partnership, we collect personal information about you, potentially including personal identifiers, contact information, protected classifications, pre-hire information, professional or employment-related information, education history, and/or medical information, for the following business purposes: to comply with state and federal law and regulations requiring employers to maintain certain records; to evaluate your job application and candidacy for employment; and to obtain and verify background checks (including criminal and motor vehicle records), pre-employment drug testing, and references.
Massachusetts Residents: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
TruGreen performs pre-employment testing.
To view our disclaimer, https://trugreenjobs.com/us/en/disclaimer
701 Cool Springs Blvd, Franklin, Tennessee 37067
TruGreen
accepts applications on an ongoing basis.
Job Description
TruGreen is committed to providing personalized attention for our associates. We focus on developing our people by building proud, dynamic teams while helping associates reach their personal and professional goals. We continuously strive to make TruGreen an employer of choice and "a great place to work!"
Position Overview
Responsible for developing and implementing effective search engine optimization strategies to drive organic traffic and improve TruGreen’s online presence. Monitor and analyze website performance using SEO tools and analytics platforms, providing regular reports and recommendations for optimization. Collaborate with content creators and digital marketing teams to develop and optimize high-quality, keyword-rich content for improved organic visibility.
The right candidate will quickly gain a comprehensive understanding of the strengths and weaknesses of TruGreen’s digital properties (website, blog, landing pages) and flesh out SEO strategies for improvement to help our company gain website traffic, increase sales/leads and improve overall engagement. This is a unique opportunity to own your craft and leverage proven SEO expertise to increase digital brand awareness and contribute to our company’s growth and success.
Responsibilities
Develop and execute comprehensive search engine optimization strategies to achieve business objectives
Own optimization for ranking through research, analysis and testing
Conduct thorough keyword research to identify relevant target keywords and phrases
Work within the content marketing team to drive SEO in digital content creation
Optimize site content to ensure alignment with target keywords and enhance search engine crawlability
Maintain an in-depth understanding of search engine algorithms and ranking factors
Leverage data analytics and SEO tools to devise strategies to increase organic traffic
Identify technical SEO issues and coordinate with the web development team to implement solutions for improvement
Recommend changes to website architecture, content, linking and other factors to improve SEO
Track and analyze site traffic to assess the effectiveness of SEO strategies and make data-driven recommendations
Report on current processes and scope for improvement based on diligent analysis
Perform SEO audits and competitive analysis to identify opportunities for improvement and rank above competitors
Serve as in-house subject matter expert and manage relationship with external agency partner(s)
Stay abreast of emerging SEO trends and technologies
Education and Experience Requirements
Bachelor's degree in marketing, digital marketing or a related field
5-7 years of proven experience in an SEO-focused role
Prior experience with SEO for local businesses and Google My Business optimization required
Proficiency with SEO and analytics tools such as Google Analytics, Google Search Console, Semrush, Google Keyword Planner, etc.
Relevant SEO certifications (e.g. Google, HubSpot and/or Semrush)
Experience with content management systems (CMS) and website optimization platforms
Knowledge, Skills, and Abilities
Ability to demonstrate technical and professional knowledge and skills
In-depth knowledge of SEO best practices, search engine algorithms and ranking factors
Detail-oriented with strong organizational and project management skills
Strong analytical skills and the ability to interpret data and make data-driven decisions
Ability to work in a fast-paced environment and manage multiple projects at once
Ability to work independently and also collaborate effectively with cross-functional teams
Excellent oral and written communication skills
Working knowledge of HTML, CSS, and JavaScript development and constraints
Prior experience as an SEO specialist and/or content writer in a related field a plus
Physical Demands & Working Conditions
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Regularly required to:
Sit, stand and walk
Use hands and arms to handle, feel or reach
Speak and hear
Use close vision abilities
Occasionally required to:
Lift or move up to 25 lbs
Stoop, kneel, crouch or crawl
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
Noise level
Low to moderate
Adverse Conditions
Minimal
Ability to speak, read and write fluently in English is required.
You MUST BE physically located in the United States while performing this job.
TruGreen is proud to affirm our commitment to hiring veterans. We recognize and appreciate the exceptional skills, dedication, and leadership that veterans bring to the workforce. By fostering an inclusive and diverse environment, we aim to leverage the unique experiences of veterans, creating a richer, more dynamic workplace.
Pay Ranges
$79,175.00 - $131,958.00
This range is based on the qualifications necessary for the position, including experience, training, and other considerations permitted by law. Factors that may be used when making an offer may include a candidate’s skills, experience, and geographic location, the expected quality and quantity of work, and internal pay alignment, as needed. Most candidates will start in the bottom half of the pay range. The upper end of the range will generally be reserved for candidates with extensive experience. An employee’s pay history will not be a contributing factor where prohibited by local law. In addition to monetary compensation, we offer benefits, including Medical/Dental/Vision insurance and Company-matching 401(k) in addition to other programs and perks.
TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.
We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities. To learn more, please visit EEOC/EEO | TruGreen (trugreenjobs.com (https://www.trugreenjobs.com/eeo-is-the-law) ).
California Residents: When you express interest in or apply for a job with TruGreen Limited Partnership, we collect personal information about you, potentially including personal identifiers, contact information, protected classifications, pre-hire information, professional or employment-related information, education history, and/or medical information, for the following business purposes: to comply with state and federal law and regulations requiring employers to maintain certain records; to evaluate your job application and candidacy for employment; and to obtain and verify background checks (including criminal and motor vehicle records), pre-employment drug testing, and references.
Massachusetts Residents: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
TruGreen performs pre-employment testing.
To view our disclaimer, https://trugreenjobs.com/us/en/disclaimer