Marketing Specialist I

EXPED, a privately owned outdoor gear company based in Zurich, Switzerland, has been crafting award-winning sleeping mats, tents, backpacks, bags, and accessories since 1997. EXPED USA, headquartered in Tacoma, WA, is a subsidiary of Exped AG and manages all aspects of sales, marketing, and operations for the brand in the U.S. market.The marketing team plays a crucial role in representing the brand across e-commerce platforms, media channels, and external partnerships. We are a fun-loving and hard-working team of outdoor enthusiasts committed to positive brand expression, creative strategy, and the consumer experience. We're looking for a self-motivated, dynamic, and strategy-oriented individual to join us as a full-time Marketing Specialist. This position reports directly to the EXPED USA Sales & Marketing Director and involves close collaboration with both the marketing and sales teams.The

Marketing Specialist at EXPED

will support our internal and outbound marketing efforts to enhance branding, market positioning, and asset creation. This person will coordinate and create digital campaigns, oversee social media platforms, and support photography and video production. Additionally, the Marketing Specialist will collaborate with the sales and direct-to-consumer departments, providing e-commerce support as needed.The ideal candidate will leverage internal resources to optimize the processes and tools utilized by their teams. We seek individuals who are high-energy, solution-oriented, collaborative, and thrive in an entrepreneurial environment.What You'll Be Doing

• Support the company’s overall marketing strategy to drive e-commerce traffic and grow digital channels.• Play a strong role in supporting the direct-to-consumer business via seasonal marketing campaigns, regular email communications, and website landing pages.• Support social media accounts via content creation, posting, and engaging with EXPED’s online community.• Produce engaging content for social media channels, expedusa.com, email campaigns, etc.• Monitor campaign performance & analyze marketing strategies to identify strengths and weaknesses that will inform future growth opportunities.• Assist marketing team to ensure all English-language copy is USA market-appropriate.• Be an ambassador of the company to all external partners and the online community.• Duties and tasks will be performed professionally, according to EXPED USA policies and procedures.Skills & Experience You'll Bring

• Experience creating and posting social content for multiple platforms• Experience with social media management platformso Sprout Social or other platforms• Basic understanding of content creation, tools, and processes•

Adobe Creative Cloud preferred•

Canva or Adobe Express• Understanding of e-commerce platforms•

Shopify experience preferred• Experience with paid digital marketing campaigns• Photography, videography, and/or content-related tools• Data reporting tools such as Google Analytics, Meta analytics dashboards, or similar• Highly creative with the ability to identify trends and opportunities that support the business and overall growth• Excellent writing, proofreading, and editing skills• Ability to work independently, customer-first mindset, strong problem-solving skills, highly motivated, and works well under short deadlines• Hybrid remote work environment• 100% paid medical and dental insurance available• 10 paid time-off holidays• 2 weeks paid time off• 401K match program• Dog-friendly office environment• Great discounts on EXPED gear• Active, fun-loving, and outdoor-oriented staff• Centrally located downtown Tacoma office

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