Trinity Health
Public/ Media Relations Communications Lead
Trinity Health, Clive, Iowa, United States, 50325
Trinity Health - Public/Media Relations Communications Lead - CLIVE, Iowa
Under the supervision of the Public Relations Manager, the Public Relations Lead will help develop content for external audiences on behalf of MercyOne. This is a highly visible role which will work to design and deliver effective communications. The ideal candidate thinks strategically, takes initiative, dives deep into details, and is energized by juggling priorities. The successful candidate for this position must be a team player and can balance direction from Trinity Health (corporate) with needs and opportunities at the MercyOne (Regional Health Ministry) level. This colleague will be composed in fast-moving situations, embrace ambiguity and changing tides, ramp quickly on complex issues, and anticipate questions/reactions. Lastly, the right candidate should be self-motivated. This position will be based in the Central Iowa / Des Moines media market area and minimal travel will be required.Responsibilities:Build MercyOne’s relationships with journalists and influencers (local, regional, and trade) to increase brand perception and share of voice while advancing key strategies.Assist Public Relations Manager to formulate approaches, policies, and programs to promote community understanding and support of MercyOne to build confidence in excellence in care.Field media inquiries and report inquiries to Public Relations Manager and specified Executive/Senior and Division leaders (as directed).Provide on-site support for media presence and/or interviews in Des Moines media market area, and help coordinate on-site support from other MarComm Team members for media presence in other divisions.Assist with basic video assignments including obtaining B-roll and colleague interviews.Provide on-call availability, communications, and direction in crisis situations by informing appropriate leadership (Corporate and RHM levels), consulting with legal, drafting media response(s), creating timelines, and creating summary reports post-crisis.Assist in developing media training for MarComms and other MercyOne colleagues.Help develop and coordinate content in alignment with key messages, MarComms planning calendar, and content strategy for strategic priorities and partnerships. Develop and pitch stories and craft media releases to promote MercyOne to external audiences.Write and edit statements, press releases, talking points, fact sheets, contributed stories, presentations, web content, video scripts, and other communications materials.Collaborate to turn original content and research into newsworthy content.Maintain media lists and track MercyOne coverage.Work closely and collaboratively across teams to champion content ideas and execute integrated activations, events, and strategies.Collaborate with cross-functional teams to maximize coverage and the impact of content.Leverage public relations and content to attract new MercyOne team members and grow engagement with current colleagues and providers.Continuously ideate and innovate.Live by our Mission, Values, and Cultural Beliefs and showcase these MercyOne foundations in your daily work.Our Commitment to Diversity and Inclusion:Trinity Health is one of the largest not-for-profit, Catholic healthcare systems in the nation. Built on the foundation of our Mission and Core Values, we integrate diversity, equity, and inclusion in all that we do. Our colleagues have different lived experiences, customs, abilities, and talents. Together, we become our best selves. A diverse and inclusive workforce provides the most accessible and equitable care for those we serve. Trinity Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by law.
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Under the supervision of the Public Relations Manager, the Public Relations Lead will help develop content for external audiences on behalf of MercyOne. This is a highly visible role which will work to design and deliver effective communications. The ideal candidate thinks strategically, takes initiative, dives deep into details, and is energized by juggling priorities. The successful candidate for this position must be a team player and can balance direction from Trinity Health (corporate) with needs and opportunities at the MercyOne (Regional Health Ministry) level. This colleague will be composed in fast-moving situations, embrace ambiguity and changing tides, ramp quickly on complex issues, and anticipate questions/reactions. Lastly, the right candidate should be self-motivated. This position will be based in the Central Iowa / Des Moines media market area and minimal travel will be required.Responsibilities:Build MercyOne’s relationships with journalists and influencers (local, regional, and trade) to increase brand perception and share of voice while advancing key strategies.Assist Public Relations Manager to formulate approaches, policies, and programs to promote community understanding and support of MercyOne to build confidence in excellence in care.Field media inquiries and report inquiries to Public Relations Manager and specified Executive/Senior and Division leaders (as directed).Provide on-site support for media presence and/or interviews in Des Moines media market area, and help coordinate on-site support from other MarComm Team members for media presence in other divisions.Assist with basic video assignments including obtaining B-roll and colleague interviews.Provide on-call availability, communications, and direction in crisis situations by informing appropriate leadership (Corporate and RHM levels), consulting with legal, drafting media response(s), creating timelines, and creating summary reports post-crisis.Assist in developing media training for MarComms and other MercyOne colleagues.Help develop and coordinate content in alignment with key messages, MarComms planning calendar, and content strategy for strategic priorities and partnerships. Develop and pitch stories and craft media releases to promote MercyOne to external audiences.Write and edit statements, press releases, talking points, fact sheets, contributed stories, presentations, web content, video scripts, and other communications materials.Collaborate to turn original content and research into newsworthy content.Maintain media lists and track MercyOne coverage.Work closely and collaboratively across teams to champion content ideas and execute integrated activations, events, and strategies.Collaborate with cross-functional teams to maximize coverage and the impact of content.Leverage public relations and content to attract new MercyOne team members and grow engagement with current colleagues and providers.Continuously ideate and innovate.Live by our Mission, Values, and Cultural Beliefs and showcase these MercyOne foundations in your daily work.Our Commitment to Diversity and Inclusion:Trinity Health is one of the largest not-for-profit, Catholic healthcare systems in the nation. Built on the foundation of our Mission and Core Values, we integrate diversity, equity, and inclusion in all that we do. Our colleagues have different lived experiences, customs, abilities, and talents. Together, we become our best selves. A diverse and inclusive workforce provides the most accessible and equitable care for those we serve. Trinity Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by law.
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