Email Marketing Specialist

About BuDhaGirlWe are more than Jewelry. We are Mindful Glamour. The world of BuDhaGirl is a lifestyle brand that transforms everyday routines into meaningful rituals. BuDhaGirl's bangles combine luxury, elegance, and mindfulness, encouraging individuals to cultivate a sense of calm, gratitude, and awareness in their daily lives.Mindful Glamour transcends our bangles, inviting you to delve into a world where mindfulness, gratitude, and inspiration converge. Explore our website and social platforms to connect with meditation and ritual practices.Dive in with BuDhaGirl and transform your career.About the Role:BuDhaGirl is looking for a dynamic and results-driven Email Marketing Specialist with a perfect blend of creativity and analytical prowess to join our Dallas Team. This role is crucial in driving our email marketing strategy, optimizing customer engagement, and increasing customer retention.Day to Day ResponsibilitiesEmail Campaign ManagementDevelop and execute data-driven email marketing campaigns.Analyze campaign performance and customer data to optimize future email marketing efforts.Use analytical tools to track and report on key email metrics (open rates, click-through rates, conversion rates, etc.).Implement A/B testing to continuously improve email performance.Customer SegmentationConduct thorough customer segmentation based on subscriber data.Tailor email content to different customer segments to maximize relevance and engagement.Develop and maintain email lists ensuring data integrity and compliance with email regulations.Creative DevelopmentCollaborate with the creative team to design visually appealing and on-brand email templates.Integrate storytelling and brand messaging into email content.Ensure email designs are optimized for various devices and email clients.CopywritingWrite compelling and persuasive email copy that aligns with BuDhaGirl’s voice and brand.Craft subject lines and preview text that enhance open rates.Edit and proofread email content to ensure clarity and correctness.Qualifications:Bachelor’s degree in Marketing, Communications, or a related field.3 – 5 years of proven experience in email marketing, preferably in the fashion or lifestyle industry.Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.Proficiency in email marketing platforms.Experience with customer segmentation and personalized marketing.Creative mindset with a keen eye for design and detail.Excellent copywriting and proofreading skills.Ability to work collaboratively in a fast-paced environment.Salary:

$60,000 - $65,000

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