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Rithum Holdings, Inc

Product Marketing Manager - Retailer Platform

Rithum Holdings, Inc, Atlanta, Georgia, United States, 30383


Product Marketing Manager - Retailer Platform

at Rithum

Atlanta - RemoteRithum is the world’s most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e-commerce experiences. We provide an unmatched platform for brands and retailers, enabling them to accelerate growth, optimize operations across channels, scale product offerings and enhance margins.Today, more than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Using our commerce, marketing, and delivery solutions, our customers create optimized consumer shopping journeys from beginning to end.OverviewAs a Product Marketing Manager, you serve as the voice of the buyer for Rithum’s Retailer Platform. You drive the work responsible for developing effective positioning, messaging, differentiation and related content, impactful marketing and sales content, and market intelligence, and drive insight-based enablement across internal teams. The Product Marketing Manager will own, develop and execute major product launches, working closely with sales, revenue management, product, marketing and customer success to drive business growth, positive customer outcomes, and achieve financial goals .ResponsibilitiesDefine positioning, go-to-market messaging and launch plans for Rithum's Retailer platform that unlocks meaningful value for our retailers and contribute to key growth goals.Develop differentiation that displays Rithum’s leadership position versus buyers’ other purchase options; develop plans for distributing these assets internally and externally. This includes conducting win and loss interviews.Perform detailed market opportunity analysis, including market research, segmentation, key trends and changes, buyer personas and competitive analysis.Drive product launches by codeveloping launch plans and managing the cross-functional implementation of the plans.Create relevant, impactful, and timely marketing collateral including sales presentations and pitch decks, sales tools, product data sheets, web content, webinars, blogs, product differentiation, social media and more. Some of these assets you will be expected to develop on your own while other assets you will codevelop with other teams.Develop and maintain internal sales tools that clearly communicate competitive differentiators, objection handling and positioning strategies.Contribute to growth marketing efforts by delivering product content and participating in activities for the marketing programs that drive demand for Rithum’s products.Understand the market, the competition and how Rithum wins, and play a leading role in sharing this knowledge with other team members including conducting regular enablement sessions.Mentor and provide coaching to Product Marketers across the team.QualificationsMinimum QualificationsMinimum of 8 years of experience in product marketing, product management, or related field.Relevant experience in ecommerce tech, retail tech, data integration, data automation, enterprise software and Software-as-a-Service (SaaS).Ability to distill complex topics into value propositions, concepts, visuals, terms and phrases that resonate with the core buyer persona.Experience developing positioning, messaging, and differentiation from the buyer’s perspective.Excellent written and verbal communication and presentation skills including the ability to create a full product marketing bill of material and deliver effective presentations to internal and external audiences.Strong project management skills, including ability to own projects from start to finish.The ability to work autonomously across internal stakeholders.The ability to influence others and be a strong, consistent, and clear voice at the table.Proven success working with product management to support product strategy, direction and launches.A demonstrated history of partnering with sales to drive pipelines and increase win rates.A sharp eye for detail and proven project management and operational skillsPreferred QualificationsBachelor's degree in marketing, product marketing, business administration or related field.Knowledge of the e-commerce industry, B2B Commerce, B2C Commerce, Marketplaces, Dropship, Third Party (3P) retailing.Knowledge of merchandising, ecommerce, and retail supply chain management.Knowledge of networked, two-sided business models and data integration value propositions.Experience working in product marketing roles at scaled tech companies.What it’s like to work at RithumWhen you join Rithum, you can expect to work with smart risk-takers, courageous collaborators, and curious minds.As part of the Rithum team, you are valued, supported, and included. Guided by a transparent culture and accessible, approachable leadership, we offer career opportunities aligned to your ambitions and talents. To ensure work and life balance works for you, we also offer an array of resources to support you and your families, including comprehensive benefits and wellness plans.At Rithum you will:Partner with the leading brands and retailers.Connect with passionate professionals who will help support your goals.Participate in an inclusive, welcoming work atmosphere.Achieve work-life balance through remote-first working conditions, generous time off, and wellness days.Receive industry-competitive compensation and total rewards benefits.Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1A 6% 401(k) matchCompetitive time off package with 20 days of Paid Time Off, 9 paid company holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and a paid volunteer day12 weeks primary caregiver leave & 4 weeks secondary caregiver leaveAccident, critical illness, and hospital indemnity insuranceLegal assistance and identity theft insurance plansLife insurance 2x salaryAccess to the Calm app, MoveSpring, and Employee Assistance ProgramRemote work stipend for internet, cell phone, office furniture and suppliesCulture and team-building activitiesTuition assistanceCharitable contribution match up to $250 per yearRithum is an equal opportunity employer. We celebrate diversity and are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other protected characteristic. All employment is decided on the basis of qualifications, merit, and business need.We're committed to providing reasonable accommodations in accordance with the law for qualified applicants. If you require assistance due to a medical condition or need support accessing our website or completing the application process, please reach out to us by completing the Accommodations Request Form . Your comfort and accessibility are important to us, and we're here to ensure a seamless experience as you explore opportunities with our team.Do you have at least 8 years of Product Marketing experience?

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For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.As set forth in Rithum’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.Gender

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If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.Veteran Status

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