T. Rowe Price
Copywriter & Content Marketing
T. Rowe Price, Owings Mills, Maryland, United States, 21117
There is a place for you at T. Rowe Price to grow, contribute, learn, and make a difference. We are a premier asset manager focused on delivering global investment management excellence and retirement services that investors can rely on today and in the future. The work we do matters. We invite you to explore the opportunity to join us and grow your career with us.Role Summary
Develops creative content and/or content strategies aligned to customer strategic objectives that engages the client and positions/promotes the firm's products, services, and brand. Content may be published through a broad range of media for marketing collateral, conferences, sales support, and advertising campaigns, among others. Provides training and guidance to less experienced professionals, checking for accuracy. May have a focus on either content creation, editing or management of targeted marketing programs.Responsibilities:
Develops effective strategies for communicating across multiple mediums to help solve marketing challenges. Reviews and edits content produced by less experienced professionals.Participates with design in creative meetings for project kickoffs and brainstorming sessions; then develops and recommends an appropriate style of written content needed to support marketing campaigns. Presents ideas and seeks to encourage clients and design to adopt recommended content.Fosters collaborative relationships with marketing peers to realize and implement creative content. Supports multiple business unit/department teams providing responsive and timely replies to their requests for content and editing of complex content.Develops content within writing style guidelines and promotes internal standards to less experienced staff to drive consistency in communication strategies. Performs advanced quality review and inspects deliverables for adherence to regulatory and product-appropriate guidelines, coordinating with compliance and legal colleagues as necessary.May also be responsible for management of select targeted marketing programs from development to execution.Required Qualifications:
Bachelor's degree or the equivalent combination of education and relevant experience AND5+ years of total relevant work experience.Preferred Qualifications:
3-5 years as copywriter and/or content marketing in the defined contribution/recordkeeping business for B2B audiences; specifically plan sponsors, DC advisors and consultantsKnowledge and experience writing about legislative/regulatory issues impacting the retirement industryPlanning and writing digital, email and print contentUnderstanding of HTML, Adobe Experience Manager (AEM), and video scripting a plusAdvanced degree in Journalism, English, Marketing or Business preferredFINRA Requirements
FINRA licenses are not required and will not be supported for this role.Work Flexibility
This role is eligible for remote work up to two days a week.Commitment to Diversity, Equity, and Inclusion:
We strive for equity, equality, and opportunity for all associates. When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients. Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community. We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day.Benefits:
We invest in our people through a wide range of programs and benefits, including:Competitive pay and bonuses as well as a generous retirement plan and employee stock purchase plan with matching contributionsFlexible and remote work opportunitiesHealth care benefits (medical, dental, vision)Tuition assistanceWellness programs (fitness reimbursement, Employee Assistance Program)Our policies may change as our working lives evolve. Yet, our commitment to supporting our associates’ well-being and addressing the needs of our clients, business, and communities is unwavering.T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.
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Develops creative content and/or content strategies aligned to customer strategic objectives that engages the client and positions/promotes the firm's products, services, and brand. Content may be published through a broad range of media for marketing collateral, conferences, sales support, and advertising campaigns, among others. Provides training and guidance to less experienced professionals, checking for accuracy. May have a focus on either content creation, editing or management of targeted marketing programs.Responsibilities:
Develops effective strategies for communicating across multiple mediums to help solve marketing challenges. Reviews and edits content produced by less experienced professionals.Participates with design in creative meetings for project kickoffs and brainstorming sessions; then develops and recommends an appropriate style of written content needed to support marketing campaigns. Presents ideas and seeks to encourage clients and design to adopt recommended content.Fosters collaborative relationships with marketing peers to realize and implement creative content. Supports multiple business unit/department teams providing responsive and timely replies to their requests for content and editing of complex content.Develops content within writing style guidelines and promotes internal standards to less experienced staff to drive consistency in communication strategies. Performs advanced quality review and inspects deliverables for adherence to regulatory and product-appropriate guidelines, coordinating with compliance and legal colleagues as necessary.May also be responsible for management of select targeted marketing programs from development to execution.Required Qualifications:
Bachelor's degree or the equivalent combination of education and relevant experience AND5+ years of total relevant work experience.Preferred Qualifications:
3-5 years as copywriter and/or content marketing in the defined contribution/recordkeeping business for B2B audiences; specifically plan sponsors, DC advisors and consultantsKnowledge and experience writing about legislative/regulatory issues impacting the retirement industryPlanning and writing digital, email and print contentUnderstanding of HTML, Adobe Experience Manager (AEM), and video scripting a plusAdvanced degree in Journalism, English, Marketing or Business preferredFINRA Requirements
FINRA licenses are not required and will not be supported for this role.Work Flexibility
This role is eligible for remote work up to two days a week.Commitment to Diversity, Equity, and Inclusion:
We strive for equity, equality, and opportunity for all associates. When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients. Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community. We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day.Benefits:
We invest in our people through a wide range of programs and benefits, including:Competitive pay and bonuses as well as a generous retirement plan and employee stock purchase plan with matching contributionsFlexible and remote work opportunitiesHealth care benefits (medical, dental, vision)Tuition assistanceWellness programs (fitness reimbursement, Employee Assistance Program)Our policies may change as our working lives evolve. Yet, our commitment to supporting our associates’ well-being and addressing the needs of our clients, business, and communities is unwavering.T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.
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