Marketing Director

As a Director of Marketing, you will be responsible for developing and executing comprehensive marketing strategies to drive in-store/brick and mortar, ecommerce and B2B sales, revenue growth, enhance brand visibility, and optimize the customer experience. You will lead a team of marketing professionals, collaborate closely with cross-functional departments, and leverage data-driven insights to innovate and execute effective marketing campaigns that align with organizational objectives.WHAT YOU’LL DODevelop and implement marketing strategies to drive foot traffic, achieve sales targets, increase market share, improve customer engagement, and strengthen brand positioning within brick and mortar stores.Create and execute marketing campaigns and promotions designed to attract customers to the store, promote specific products or services, and drive sales. This may include coordinating signage, displays, product demonstrations, and other promotional activities within the store.Conduct market research, analyze industry trends, and identify opportunities for growth and differentiation within the retail landscape.Analyze sales data, customer feedback, and other metrics to evaluate the effectiveness of in-store marketing initiatives and identify opportunities for optimization. Track KPIs, such as sales conversion rates, customer traffic, and average transaction value, and using insights to refine marketing strategies (email/SMS/social etc.).Work with the Ecommerce Division to ensure the alignment of messaging, creative assets, and branding within the retail environment across all marketing channels.Partner with Retail Operations to ensure that product displays and store layouts effectively showcase merchandise and enhance the overall shopping experience. This includes optimizing product placement, signage, and visual elements to maximize sales and create a compelling retail environment.Lead a team responsible for implementing in-store marketing initiatives, providing guidance, support, and mentorship to ensure the successful execution of strategies. This includes setting goals, allocating resources, and fostering a collaborative and creative work environment that encourages idea generation/experimentation and a results-driven environment.Collaborate with various departments, including merchandising, creative, operations, and store management, to ensure alignment and coordination of in-store marketing initiatives with overall business objectives including new product launches.WHAT YOU’LL BRINGBS/BA Degree - Marketing, Public Relations, or Project Management5+ years of experience in retail marketing, with at least 3 years in a leadership roleDeep understanding of retail industry dynamics and consumer behavior within a physical retail environmentProven track record of developing successful in-store retail marketing solutions and consistently delivers them on-time/on-budgetExperience working in a retail environment, preferably within the consumer goods or fashion industryEmail Marketing & Social Media Marketing ExperienceProficient in Microsoft Office Suite, solid Excel skillsAdvanced Project Management (Utilize Workfront/Attask)Organizational skills: ability to manage time, prioritize work, meet deadlines, and complete all assigned tasksClear and effective written and verbal communication and strong interpersonal skillsWell-organized, detail and deadline-orientedAbility to work in a fast-paced environment and adapt to changing prioritiesStrategic Planning and Execution Expert: plan and manage at both strategic and operational levels as related to sales, marketing, and business (competitive) strategyWHERE YOU’LL WORK - HYBRID – The Best of Both WorldsHave the flexibility to work on-site/in the business and remotely during the week. You’ll spend a few days a week in our office or in the business for collaboration/in-person engagement and have the flexibility to work from home on other days. While on-site, join other team members in the spacious Quad for lunch, or enjoy our ongoing activities.

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