Mad Mobile
Director of Marketing
Mad Mobile, Tampa, Florida, us, 33646
Mad Mobile is leading the charge in building the next generation of retail and restaurant experiences. In today's rapidly evolving market, customer expectations continue to change, and Mad Mobile is at the forefront of innovation. We empower customers to engage and purchase from brands seamlessly, whether they're in-store, outside the four walls, or on the go. Our platform already supports some of the biggest brands, and we're always looking for new ways to engage with Customers, increase in-store productivity and ultimately drive transactional value. If you're passionate about creating exceptional experiences and shaping the future of retail and restaurants, Mad Mobile is the place for you!
About The Role
The Director of Marketing at Mad Mobile is a strategic leader responsible for driving the marketing vision and strategy to support the company's growth objectives. This role requires a dynamic, results-oriented marketing professional with a proven track record in building and leading high-performing teams. This person will work closely with cross-functional teams, including Sales, Product, and Customer Success, to ensure alignment and execution of marketing initiatives that enhance brand awareness, customer engagement, and revenue growth.
Role will be located in our Tampa, FL office. Remote opportunities are not available at this time.
Key Responsibilities
Strategic Leadership: Develop and execute a comprehensive marketing strategy aligned with Mad Mobile's business goals and objectives.Brand Management: Strengthen and evolve the Mad Mobile brand to position it as a leader in the retail and restaurant technology space.Demand Generation: Drive customer acquisition and retention through innovative marketing campaigns, including digital marketing, content marketing, events, and partnerships.Product Marketing: Collaborate with the Product team to effectively communicate the value propositions of Mad Mobile's solutions, ensuring strong product-market fit and successful go-to-market launches.Customer Insights: Utilize data analytics and market research to gain deep insights into customer needs and behaviors, informing marketing strategies and initiatives.Team Leadership: Build, mentor, and lead a high-performing marketing team, fostering a culture of collaboration, creativity, and accountability.Cross-functional Collaboration: Work closely with Sales, Customer Success, and other departments to align marketing efforts with business priorities and drive overall company success.Performance Metrics: Establish and track key performance indicators (KPIs) to measure the effectiveness and ROI of marketing activities, continuously optimizing strategies for maximum impact.
Qualifications
Experience: 6+ years of progressive marketing experience, with a minimum of 3 years in a senior leadership role within a SaaS or technology company.Leadership: Proven track record of leading and developing high-performing marketing teams.Strategic Thinker: Ability to think strategically and execute tactically, balancing both long-term vision and short-term execution.Data-Driven: Strong analytical skills with the ability to leverage data to drive decision-making and optimize marketing strategies.Communication: Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate with stakeholders at all levels.Industry Knowledge: Deep understanding of the retail and/or restaurant technology landscape is a plus.Education: Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
Our Core Values
Customer: WE believe that our customers deserve the best from us every day.Accountability: WE take ownership and make things happen.Teamwork: WE win as a team and have fun doing it.Innovation: WE innovate, inspire, and ignite the future!Integrity: WE are honest, ethical, and trustworthy.
Why Mad Mobile?
Mad Mobile is the #38 fastest-growing company in Florida and #9 on the Tampa Bay Times Top 100 Workplace List. We’re proud of our culture and promote diversity and a healthy work-life balance.
EEOC Statement
Mad Mobile is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state or federal laws.
*Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Mad Mobile does not accept unsolicited headhunter and agency resumes. Mad Mobile will not pay fees to any third-party agency or company that does not have a signed agreement with Mad Mobile.*#J-18808-Ljbffr
About The Role
The Director of Marketing at Mad Mobile is a strategic leader responsible for driving the marketing vision and strategy to support the company's growth objectives. This role requires a dynamic, results-oriented marketing professional with a proven track record in building and leading high-performing teams. This person will work closely with cross-functional teams, including Sales, Product, and Customer Success, to ensure alignment and execution of marketing initiatives that enhance brand awareness, customer engagement, and revenue growth.
Role will be located in our Tampa, FL office. Remote opportunities are not available at this time.
Key Responsibilities
Strategic Leadership: Develop and execute a comprehensive marketing strategy aligned with Mad Mobile's business goals and objectives.Brand Management: Strengthen and evolve the Mad Mobile brand to position it as a leader in the retail and restaurant technology space.Demand Generation: Drive customer acquisition and retention through innovative marketing campaigns, including digital marketing, content marketing, events, and partnerships.Product Marketing: Collaborate with the Product team to effectively communicate the value propositions of Mad Mobile's solutions, ensuring strong product-market fit and successful go-to-market launches.Customer Insights: Utilize data analytics and market research to gain deep insights into customer needs and behaviors, informing marketing strategies and initiatives.Team Leadership: Build, mentor, and lead a high-performing marketing team, fostering a culture of collaboration, creativity, and accountability.Cross-functional Collaboration: Work closely with Sales, Customer Success, and other departments to align marketing efforts with business priorities and drive overall company success.Performance Metrics: Establish and track key performance indicators (KPIs) to measure the effectiveness and ROI of marketing activities, continuously optimizing strategies for maximum impact.
Qualifications
Experience: 6+ years of progressive marketing experience, with a minimum of 3 years in a senior leadership role within a SaaS or technology company.Leadership: Proven track record of leading and developing high-performing marketing teams.Strategic Thinker: Ability to think strategically and execute tactically, balancing both long-term vision and short-term execution.Data-Driven: Strong analytical skills with the ability to leverage data to drive decision-making and optimize marketing strategies.Communication: Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate with stakeholders at all levels.Industry Knowledge: Deep understanding of the retail and/or restaurant technology landscape is a plus.Education: Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
Our Core Values
Customer: WE believe that our customers deserve the best from us every day.Accountability: WE take ownership and make things happen.Teamwork: WE win as a team and have fun doing it.Innovation: WE innovate, inspire, and ignite the future!Integrity: WE are honest, ethical, and trustworthy.
Why Mad Mobile?
Mad Mobile is the #38 fastest-growing company in Florida and #9 on the Tampa Bay Times Top 100 Workplace List. We’re proud of our culture and promote diversity and a healthy work-life balance.
EEOC Statement
Mad Mobile is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state or federal laws.
*Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Mad Mobile does not accept unsolicited headhunter and agency resumes. Mad Mobile will not pay fees to any third-party agency or company that does not have a signed agreement with Mad Mobile.*#J-18808-Ljbffr